Learn advanced growth marketing.
Pay nothing until you get a job.

In 9 weeks, hone the professional skills and tools needed to land a great growth marketing job. We'll then help you get hired in a new role. It's 100% remote.

Learn from the best in the industry.

Our credibility

Demand Curve is a marketer training program that teaches the insights gained by our sister company, Bell Curve — our renowned growth agency.

We've grown dozens of companies from zero to millions in revenue. We've worked with Envoy, Streak, Clearbit, Microsoft, Tovala, Perfect Keto, Outschool, Imperfect Produce, and many others.

We write TechCrunch's monthly growth column, we've written the most popular guide to growth, our work is turned into case studies for ad networks like Quora, and we're funded by Y Combinator.

We grew the world's largest travel cashback app from day one.
We tripled their ad revenue and volume.
We grew the largest keto brand in the world. From day one.

A modern approach to education

Don’t pay until you get a job

Universities and other bootcamps charge you tens of thousands of dollars up front, without any guarantee of a job. This has never felt right to us — so we’re flipping it around.

Our students pay 12.5% of just their first two years’ worth of salary only after they’ve landed a well-paying job. This means no loans, no debt, and no risk. And you get to do it remotely.

Since we only get paid if you get a job, we are motivated to intro you to the many tech companies in our employer network, and we prep you for your interviews. We advise at every step.

(Not interested in the income sharing structure? We also offer an upfront payment option of $11.5k + 0% of income.)

Gain real work experience

Our program goes far beyond reading materials.

You’ll have access to growth channels and data from real companies, so you can apply your learnings to companies similar to those you want to work at. When you graduate, you’ll not only know growth marketing at an advanced level — you’ll have have a portfolio of real growth work to show potential employers.

And you get hands-on mentorship and in-depth feedback from our team — through real-time chat and screenshares.

When you graduate from Demand Curve, you actually know what you’re doing in the real world.

Even existing marketers who go through our program become considerably better and command more senior salaries.

Top-tier education

We do not discriminate based on past experience. We welcome novices and experts alike. If you're already an experienced mid-level marketer, we go deeper than you've learned on the job. Expect to get four years of on-the-job learning in only 9 weeks. We distill data from working with a hundred top companies. Because you're learning from a team that runs growth for major startups — today. We aren't retired marketers.

Learn From the Best

We've grown dozens of companies from zero to millions in revenue. We aren’t retired growth marketers. We're the owners of Bell Curve, the renowned Silicon Valley growth agency.
We write TechCrunch's monthly growth marketing column.
Read the Column
Demand Curve is a Y Combinator-funded company. 35% of the companies we train are YC alumni.
We've spent $200,000,000+ on Facebook and Instagram ads.

We teach the pros.

We give growth talks at Google, StartX, Village Global, and Y Combinator.
Our program was designed by growth leaders from Grammarly, Webflow, App Academy, Imperfect Produce, and other top startups.

What do I learn?

Students leave our course mastering the tactics we've used to grow brands including Framer, Envoy, Streak, Clearbit, Service, Tovala, Perfect Keto, and many others.

Training is done through a mix of written guides and real-time Slack conversations. Almost nothing is pre-recorded.

Our growth training is broken down into four sections:

I. Growth Strategy

Learning starts with building a solid foundation, and that's the goal of week 1.

You’ll learn the four fundamental components that influence a company’s growth strategy and, ultimately, how to apply that framework to build your own growth strategies.

Choosing the right ad channels

Choosing the right growth strategy

Correctly setting up attribution

Understanding your core metrics

Tactical channel recommendations

II. Acquisition

In-depth reviews of major ad channels. See examples of our best-performing ads for the clients we've worked with. Go through hands-on projects with guidance from our team.

Set up major ad channels and target users with advanced tactics

Content marketing and SEO

  • Keyword research
  • Content writing and distribution

Design high-converting ads

  • Design cheat sheet and templates
  • Video ads: animated and live production

Cold email

  • Finding working emails
  • Harvesting competitors' emails
  • Writing high-converting copy at scale

Referrals

  • Tactics to foster virality
  • Time-saving strategies

Projects you'll work on with our help:

  • Set up ad channels, including Facebook and Instagram
  • Improve your company's search ads
  • Redo your social ads
  • Redo your ad creatives
  • Run a cold email campaign
  • Redo your company's referral program

III. Conversion

Understand the psychology behind effective landing page designs. Run A/B tests to continually improve conversion rates.

Landing page structure and design

  • Client examples: Before and after
  • See our highest-converting landing pages

Conversion rate optimization

  • Even the most effective ad strategy has no impact on growth — without conversion-optimized landing pages.
  • We teach you the psychology behind effective landing page designs and copy. You will develop a complete landing page under the guidance of your instructor.
  • You’ll then learn how to run A/B tests to continually improve conversion rates.

IV. Job Placement

Your dedicated advisor will help you hone your interview skills, polish your resume, and connect you with the employers of your choosing.

Mock interviews — created by growth directors overseeing > $100M in revenue

How top marketers find the best job opportunities

How to build a growth team

Valuing startup equity

Warm introductions to employers in the Demand Curve network

Maintain an edge.

We have your back after you’re employed. Ask our instructors 1-on-1 questions in our alumni Slack community far after you graduate. So, if your new employer needs you to do something you haven’t done before, someone at Demand Curve can show you how.

We also post our internal learnings about what’s working for our agency clients — so you get better at growth every month when we do.

Most marketers don’t get access to that kind of mentorship and data. Not even senior ones.

After all, it’s in our interest to make you look good. We want employers to only want to hire Demand Curve graduates.

Asher King-Abramson — Head Instructor

Student Reviews

Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
I had virtually no experience with paid marketing prior to working with Demand Curve. I learned in minutes what would've taken me months of testing or scouring free sources elsewhere. Overall, I'd say I leveled up 10x by taking their course.
Ryan Wegner
Founder, Audm, YC S17
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino

Meet the Team

Leadership

Julian Shapiro

Co-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and was previously the VP of Marketing for Webflow.

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and ran marketing for both Heap Analytics and Clearbit.

Asher King-Abramson

Co-Founder

Asher teaches Y Combinator’s bi-annual growth sessions, and has helped grow over 100 of Silicon Valley's fastest-growing startups. He also runs growth office hours at StartX, Village Global, and other top venture firms.

Asher teaches Y Combinator’s bi-annual growth sessions, and has helped grow over 100 of Silicon Valley's fastest-growing startups. He also runs growth office hours at StartX, Village Global, and other top venture firms.

Previously, Asher led instruction at App Academy, the #1 in-person coding bootcamp in the United States — helping students make $100K+ at employers including Google and Facebook.

Neal O'Grady

Co-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.

Justin Setzer

Co-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.

Instructor
senior Instructor
Instructor

Cohort Dates

Batch Date
Availability
Apply By
May 13 - Jul 15
Full
Apr 23
July 22 - Sep 20
Full
July 10

✓  Get taught by the best in the industry ✓ Get live feedback and mentorship through Slack; no boring lectures ✓ Work on what your company needs right now

Online Office Hours With Instructors
10 AM to 11:30 AM PST
1 PM to 2:30 PM PST

Being available during office hours isn't required. It's when we provide hands-on feedback and mentorship. If you're unsure if your schedule will work, hop on a call with us, and we'll tell you. Many of our students are international.

Request More Info

The next batch's spots always fill up quickly. Hop on a call with us as early as possible to find out if you're a good fit for the program.

Apply as a Student

FAQ

What will I be capable of doing after the training?

Everything an entry to mid-level growth hire needs to do day-to-day.

  • Building and implementing a growth/marketing strategy.
  • Identifying, prioritizing, and running high-impact growth experiments.
  • Evaluating marketing channels and choosing the optimal one(s) for your company.
  • Analyzing any company’s business model, product, and growth funnel to determine the biggest growth opportunities.
  • Launching and optimizing ad channels at an advanced level.
  • Writing, building, and testing landing pages that convert.
  • Writing content that gets you customers, not just readers.
  • Applying behavioral psychology and UI/UX design best practices to build landing pages, onboarding flows, and products that convert and users love.
  • Knowing how to build referral programs that people can’t help but use.
  • Identifying the most critical growth metrics and knowing how to properly set up tracking to measure those metrics.
  • Using an arsenal of the most modern marketing tools and software trusted by the world’s top companies.

How is this better than other growth bootcamps?

Two main ways:

1. Our income-share agreement

Most growth bootcamps charge you a flat upfront fee. That’s a lot of money to fork over to potentially not get a job.

We make sure the incentives are aligned. Our curriculum has to stay modern and up to date — or employers won’t hire from us.

2. Real agency learnings

Other programs write curriculum based on their instructors' personal experience. Those instructors tend to be senior growth managers who have worked at only a few companies — that grew years ago.

Through our agency arm, we're tactically growing many startups every month. Which means we continually update our curriculum with what is actually working right now (with plenty of examples) and partner with real companies to apply your skills. That beats subjective experience.

This gives you an advantage when competing with other bootcamp grads for a job; not only can you apply to the companies you’ve already worked on, but you can reference real, up-to-date results from the field. That work for real companies.

When you’re in a job interview, that’s a lot more powerful than parroting the latest blog post.

How does pricing work?

We offer 2 payment plans:

  • Income sharing: You pay absolutely nothing upfront. Once you get a job making at least $40k, you’ll pay back 12.5% of your salary for the first 2 years. There is a cap of $25,000, which equates to an average salary of $100k per year for both years. The ISA ends either after 2 years after graduation or the cap is reached, whichever comes first.
  • Up-front tuition: We also offer the option to pay $11,500 upfront with no salary-based repayment. (We don't guarantee job placement if you pay up front.)

All prices are in USD.

How much time do I need to commit to the program?

5-8 hours per day, 5 days per week, for 9 weeks.

How are the classes structured?

The written portion of the curriculum is hosted on GitBook. Every day there is approximately 1 hour of reading and 5-7 hours of projects.

Daily “office hours” are held via Slack at 10am - 11:30am PT and 1pm - 2:30pm PT. During this time, students work directly with their instructors to ask questions, get feedback, brainstorm/strategize, etc.

Can I see a syllabus?

Sure thing! Here’s the syllabus for the first four weeks.

I’m located outside of the US. Am I eligible for the program?

Yes, if you’re in Canada.

Is the program remote or in-person?

The program is 100% remote.

What if I’m a very advanced marketer already?

It depends on your goals! Even advanced marketers can get a lot of value from the program. For example, if you’ve spent the majority of your career specializing in 1-2 channels and now want to pursue a generalist role, then the program could be a great fit for you. If you’re unsure, we encourage you to apply and our team will work with you to talk through your goals and decide what’s best.

What if I have zero marketing experience?

Then you should absolutely apply! We created this program to help anyone break into marketing - regardless of previous experience.

How do you help me get hired?

In two ways. First, we pair you with a dedicated advisor who prepares you for all aspects of the hiring process - from perfecting your resume to conducting mock interviews and negotiating the best offer. Second, we have a private network of employers who are specifically looking to hire Demand Curve graduates. We’ll connect you directly with the best employers based on your goals and preferences.

Is there any financial risk to me?

If you do our Income Share Agreement, not at all. If you do not get hired after going through the program, or if you get hired in a non-marketing role, then you pay absolutely nothing. We mean it when we say there’s no financial risk.

What is the expected salary range for Demand Curve graduates?

The expected salary range depends on your previous experience, location, and a host of other factors. For example, a senior growth marketer in San Francisco or NYC may make $150,000+, while that same individual can expect to make less in areas such as Denver or Austin.

Once you apply, our team will help estimate your earning potential based on your specific background and goals.