Learn to grow your company faster.

In 4 weeks, learn the marketing strategies, channels, and tools used by today's best growth teams. Remotely.

Our Clients

We’ve grown well-known startups from zero to millions in revenue. We're the founders of Bell Curve, the renowned Silicon Valley growth agency.

Demand Curve vs. An Agency

Demand Curve gives your team better growth skills. You'll work on tactical projects — not theory and lectures. We've worked with 100's of companies, and develop your strategy based on what worked for similar companies.

Agency or Full-Time Hire

Cost

$1,900—$5,800 one time

Agency/Hire

$50-150k+ every year

Time Until Results

4 weeks

Agency/Hire

3-5 months to hire the right fit, onboard them, and learn what works.

Risk

We have inside knowledge of what works for 100's of companies. We only accept you into the program if we’re confident you'll get value.

Agency/Hire

Agencies and full-time hires are risky. Agencies push contracts without guaranteeing success. And a bad hire sets you back months.

What You Learn

Customer Acquisition

We’ll help you build, launch, and scale the channels best suited for you. You’ll learn advanced tactics for channels including:

  • Facebook/Instagram, Google, LinkedIn ads, Pinterest Ads, Snapchat Ads, YouTube, Quora, and others
  • Content marketing and SEO
  • Referral and virality
  • B2B cold outreach

We train SaaS companies, e-commerce startups, mobile apps, games, and local service businesses. And we'll show you the best ads we've ever run for them.

Growth Strategy

Our team breaks down your growth goals, business model, product(s), and target markets to develop a growth strategy tailored to your company.

We’ll help you identify your ideal growth channels, how to better define and reach your target audience, and how to craft the right messaging to convey your value.

You’ll save months of trial and error by leveraging proven growth strategies we’ve used for companies similar to yours.

Analytics & Tracking

You can’t grow what you can’t measure. And measuring the wrong metrics can be worse than measuring nothing.

We help you properly set up conversion tracking and analytics. But, more importantly, we help you identify and measure the metrics most critical to your company.

Experimentation

Growth happens when your team takes a scientific approach to identifying and testing the highest-impact projects.

We teach you these processes so you can continue driving growth wins far after Demand Curve.

Landing Pages

Low-quality landing pages result in wasted advertising efforts and missed revenue potential. We give you a step-by-step process for writing and designing high-converting websites.

We'll also show you the best-converting landing pages we've ever seen.

User Onboarding

A good user onboarding experience is one of the most critical parts of your funnel. Yet, it is one of the most neglected. We’ll help you design an onboarding experience that helps users discover the core value of your product — turning them into engaged customers.

Want to see the curriculum?

Get the first day for free.

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Specifically, How it Works

Live Help

We're hands on; nothing is pre-recorded. We train you step-by-step via live Slack discussions to solve your current problems.

Tailored to You

The curriculum is tailored to the strategies you need. We help you setup new ads, landing pages, and more.

Four Weeks

Our program slots into your work hours. Do the work your company needs for 2-4 hours per day for 4 weeks. Remotely.

1

Learn effective ways to acquire B2C, B2B, mobile, and local customers.

2

Run ads on all major channels — using industry-leading tactics.

3

Track what visitors do on your site, and learn how to act on that data.

4

Make ads that people click for the right reasons.

5

Write, build, and test landing pages that convert better.

6

Master the tools of the trade: Hotjar, Google Analytics, and more.

7

Create a high-converting onboarding experience.

8

Content, SEO, referral programs, and a lot more tailored to you.

Have specific questions? Unsure if you're a fit? Hop on a call with us.

Student Reviews

Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
I had virtually no experience with paid marketing prior to working with Demand Curve. I learned in minutes what would've taken me months of testing or scouring free sources elsewhere. Overall, I'd say I leveled up 10x by taking their course.
Ryan Wegner
Founder, Audm, YC S17
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino

Program Options

Demand Curve is the four-week, intensive program that big startups and local businesses alike use to refresh their growth skills.

Full Program

Self-Serve (Private Beta)

Description

Full Program

Companies ready to invest in growing faster. See greater results by getting our live, tactical feedback. Replace the need to hire someone.

Self Serve

Learners who can’t commit to 2-4 hours per day for four weeks. Learn on your own time without our feedback and consultation.

What You Get

Full Program

  • Full access to our tactical curriculum.
  • Growth wins in 4 weeks.
  • Extensive step-by-step mentorship and feedback from the best in the industry. Scroll down to see who we are.

Self Serve

  • Full access to our tactical curriculum.
  • Complete the program without our feedback and mentorship.
  • Lower price.

Price

Full Program

$5,800

Self Serve

$1,900

Learn From the Best

We've grown dozens of companies from zero to millions in revenue. We aren’t retired growth marketers. We're the owners of Bell Curve, the renowned Silicon Valley growth agency.
We write TechCrunch's monthly growth marketing column.
Read the Column
Demand Curve is a Y Combinator-funded company. 35% of the companies we train are YC alumni.
We've spent $200,000,000+ on Facebook and Instagram ads.

We teach the pros.

We give growth talks at Google, StartX, Village Global, and Y Combinator.
Our program was designed by growth leaders from Grammarly, Webflow, App Academy, Imperfect Produce, and other top startups.

Meet the Team

Leadership

Julian Shapiro

Co-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and was previously the VP of Marketing for Webflow.

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and ran marketing for both Heap Analytics and Clearbit.

Asher King-Abramson

Co-Founder

Asher teaches Y Combinator’s bi-annual growth sessions, and has helped grow over 100 of Silicon Valley's fastest-growing startups. He also runs growth office hours at StartX, Village Global, and other top venture firms.

Asher teaches Y Combinator’s bi-annual growth sessions, and has helped grow over 100 of Silicon Valley's fastest-growing startups. He also runs growth office hours at StartX, Village Global, and other top venture firms.

Previously, Asher led instruction at App Academy, the #1 in-person coding bootcamp in the United States — helping students make $100K+ at employers including Google and Facebook.

Neal O'Grady

Co-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.

Justin Setzer

Co-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.

Instructor
senior Instructor
Instructor

Demand Curve has trained many YC company employees and founders — and are a course we regularly recommend. Growth marketing expertise is a critical component of startup success.

Gustaf Alströmer
Partner, Y Combinator

Cohort Dates

Batch Date
Availability
Apply By
Jul 22 - Aug 16
Full
Jul 19
Aug 26 - Sep 20
Few spots left
Aug 14
Oct 1 - Oct 25
Open
Sep 19
Nov 4 - Nov 29
Open
Oct 23

✓  Get taught by the best in the industry ✓ Get live feedback and mentorship through Slack — not lectures ✓ Only work on what your company needs

Online Office Hours With Instructors
10 AM to 11:30 AM PST
1 PM to 2:30 PM PST

Being available during office hours isn't required. They're when we provide hands-on feedback and mentorship. If you're unsure if your schedule will work, hop on a call with us, and we'll tell you. A quarter of our students are international.

Request More Info

The next batch's spots fill up quickly. Hop on a call with us to find out if you're currently a fit for the program. We work with B2C, B2B, mobile, and small SMB's.

Find out if You're a Fit

FAQ

I'm in a different time zone than the United States — can I still take the course?

Yes, as long as you can overlap at least an hour of course time during the day.

Our current office hours (when instructors are available on Slack) are:
10 AM - 11:30 AM
1PM - 2:30 PM
All times are Pacific/San Francisco.

Reach out to us, and we'll chat with you about making your schedule work. Half of our students are international.

How is this better than other growth courses?

Three main ways:

1. Other programs are geared towards folks in a more senior/strategic role; they cover things like user psychology theory, how to hire and scale up growth teams, and how to build growth models and forecasting. 

Our course is more tactical and teaches you how to acquire customers step-by-step. 

For example, we teach you how to set up Facebook ads based on what we're seeing convert well for our current clients, how to scrape ideal email addresses from unintuitive sources, how to send emails with the right questions to affordably sponsor email newsletters, etc. 

Other courses don't do that.

The first week of our course covers strategy, which we use to prioritize the tactics we end up teaching each student, depending on their business. So every student ends up with a different curriculum. The idea is that you don't waste time learning unnecessary channels that won't grow your specific situation.

2. Other programs bring in experts from a sampling of large companies that have already grown.

We pull from live data on what works for our current clients, and we're basing it on startups that are currently growing in similar ways at your stage. Our expertise is more relevant and applicable than what you'd hear from one expert at a different type of business in a different stage.

3. Other programs are lecture-based, with a few worksheets/spreadsheets as exercises. 

We're primarily hands-on projects, with real Demand Curve members screensharing and giving you deliberate feedback on the copy you write, the way you set up your ad channel, the landing page designs you make, etc. 

It's more of an employee onboarding/bootcamp experience than a continuing ed program. Plus, it's tailored to each student.

How is this worth the price?

By paying for the course, you're specifically betting on us to help you make more money than you're paying for the course.

We've generated much more than several thousand dollars in revenue for over 85% of our clients. We've grown many of them to millions. So we can't guarantee success, but we can guarantee you'll take a good swing at it.

This course is an investment and should be treated as such. If the course doesn't pay for itself, that's bad for us; it means you don't refer us new students.

Also, your newfound skills transfer to any growth job you take in the future. Midlevel growth marketer salaries average $115K.

Who on my team should go through the program?

Our program is a fit for anyone who needs to learn the step-by-step tools to acquire new customers: primarily junior marketing hires, founders, and senior marketers who come from a different area of expertise.

I'm a founder/senior marketer: when should I take this course versus hire an agency?

The major factor here is your time. If you can't spend 2-4 hours a day on the course, you have a couple options:

Option 1 — Use an agency: if you use an agency, a lot of that knowledge doesn't stay in-house. So you lose that knowledge if the engagement ends. It's extremely hard for an agency to get an intimate understanding of your product the same way you (or someone else at your company) would. 

Also, most agencies tend to focus on only one or two channels, instead of testing all channels that might work for your business. This is important if you don't yet have product-market fit. 

For example, we don't know many other agencies that cover cold emailing, email newsletter sponsorship, and custom referral programs. Most agencies stick to Facebook Ads or Google Ads.

Our approach is to validate every acquisition channel you can until you find one that works. (If you're at that stage.)

If you already have a scalable way to acquire customers, then agencies are a safer bet.

Option 2 — Hire someone else (or get an intern) to take the course: this keeps your knowledge in-house, but scales well, since you won't have to train your new hire. It's also more affordable; you'd have to spend $20-50K more per year on a senior growth hire.

How personalized is the training to my company?

Extremely personalized. You’ll be brainstorming with a Demand Curve team member from day one. We'll pull from our experience to explain the best strategies for your company.  

Our Acquisition Module is flexibly built in a way that lets you test your most important experiments first. Even while other students are working on different projects. We don't batch you with others.

And you get personalized feedback on your work — whenever you need it.

What will I be capable of doing after the training?

  • Finding new ways to get customers for your business.
  • Intelligently validating startup ideas.
  • Finding the email addresses of your ideal customer.
  • Writing cold emails that compel people to respond.
  • Writing content that gets you customers, not just readers.
  • Making ads that people click. For the right reasons.
  • Sourcing high-quality content writers.
  • Setting up referral programs that people actually use.
  • Writing, building, and testing modern landing pages.
  • Running ads on all the major channels, with real best practices from the industry.
  • Tracking everything your visitors do on your site.
  • Creating a high-converting onboarding experience.

Are there additional costs we should account for?

Depending on the company, you may actually set up and run ads during the program. So, we recommend allocating a budget of $5k-10k if possible, but we can do with as little as $2.5K.

If that's not in your budget, then we can tailor the program to focus on channels that only require labor and not money (e.g., cold outreach, content).

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