Train your team to be growth experts.
Learn from the best in the industry.

In 3½ weeks, learn to grow your app, e-commerce, or B2B company like a world-class agency. Remotely.

Our credibility

Bell Curve is a renowned growth agency that also offers hands-on growth training as Demand Curve.

We've grown dozens of companies from zero to millions in revenue. We've worked with Framer, Envoy, Streak, Clearbit, Service, Tovala, Perfect Keto, Outschool, Imperfect Produce, and many others.

We've written the most popular guide on growth, we give talks at Google and Y Combinator, our work is turned into case studies for ad networks, and we write a regular growth column for TechCrunch.

We grew the world's largest travel cashback app from day one.
We tripled their ad revenue and volume.
We grew the largest keto brand in the world. From day one.

You don't have to hire a growth marketer. Train yourself instead.

Mentored Training

For marketers: Master customer acquisition beyond what you can learn on the job. Get step-by-step training from the agency that's grown some of the biggest startups.
For managers and founders: Stop looking for a growth marketer. Instead, train your existing team in growth.
Training structure
There are no case studies or lectures. Set up and run live acquisition channels for your own business.
Learn to effectively create landing pages, A/B tests, and ads.
We work with you. Receive in-depth, one-on-one reviews of your growth work via Slack screenshares.
There are no case studies or lectures. We customize your training to incorporate the projects your company is already working on.
Training is done through a mix of written guides and real-time Slack conversations. Nothing is pre-recorded. You'll spend 2 to 4 hrs per day on real growth work.
Scroll down to see what you'll learn.
$5800 for 3.5 weeks
3½ weeks of one-on-one training
Segment customers get a $500 discount.
  • Batches start every five weeks. Apply to book a spot.
  • Tip for employees: Ask if your company's employee education budget will cover the cost.
  • Tip for employers: Want to hire a marketer instead of doing training yourself? Go here.
ApplyAre you an agency?

Looking to change careers?
Check out our Career Training instead.

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What do I learn?

I. Growth Strategy

Focus on the material most relevant to you and your business model. For example, founders of B2B companies will go through a different track than junior marketers at ecommerce companies.

Choosing the right ad channels

Choosing the right growth strategy

Correctly setting up attribution

Understanding your core metrics

Tactical channel recommendations

II. Acquisition

In-depth reviews of major ad channels. See examples of our best-performing ads for the clients we've worked with. Go through hands-on projects with guidance from our team.

Set up major ad channels and target users with advanced tactics

Content marketing and SEO

  • Keyword research
  • Content writing and distribution

Design high-converting ads

  • Design cheat sheet and templates
  • Video ads: animated and live production

Cold email

  • Finding working emails
  • Harvesting competitors' emails
  • Writing high-converting copy at scale


  • Tactics to foster virality
  • Time-saving strategies

Projects you'll work on with our help:

  • Set up ad channels, including Facebook and Instagram
  • Improve your company's search ads
  • Redo your social ads
  • Redo your ad creatives
  • Run a cold email campaign
  • Redo your company's referral program

III. Conversion

Understand the psychology behind effective landing page designs. Run A/B tests to continually improve conversion rates.

Landing page structure and design

  • Client examples: Before and after
  • See our highest-converting landing pages

Conversion rate optimization

  • Setting up and assessing analytics
  • How to improve your full funnel conversion

What our students have to say

“I had virtually no experience with paid marketing prior to working with Demand Curve. I learned in minutes what would've taken me months of testing or scouring free sources elsewhere. Overall, I'd say I leveled up 10x by taking their course.”
Ryan Wegner
Cofounder at Audm, Y Combinator S17
“I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads. Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.”
Max Orshan
Growth Strategist at Rhino
“I took Demand Curve a few months after graduating college. In about 3 weeks, we were profitably getting many more customers through Facebook, Pinterest, and Google ads. When it was over, we didn't have to hire an experienced marketer to help and I felt my skills had grown exponentially in such a short time. Demand Curve provided thorough and hands-on feedback the entire course and were always open to clarifying any questions I had.”
Sarah Teller
Head of Growth at Farm Tables & More
“The Demand Curve course might be the most valuable thing I've done for my career. I began the program with a good foundation in marketing, but Demand Curve really helped me to develop a growth mindset. The course's structure allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you're able to get honest, in the moment feedback from instructors.”
Candace Kim
Growth at Scanwell Health, Y Combinator S18

But, how is this material unique?

12+ Projects
Real-time assistance
In-depth reviews
Even if you're familiar with this material, we go deeper than you've previously been taught or have learned on any job. You'll be learning growth from a team that runs growth for 20+ major startups — today. We aren't retired growth marketers.

Training is project-based with live screenshares, check-ins, reviews, and feedback from Demand Curve team members. So you get deliberate practice.

Scroll down to read our FAQ.
ApplyAre you an agency?


We teach the pros.

We give growth talks at Google and Y Combinator. Our growth writing is among the most-read online.

Who do I learn from?

Asher King-Abramson

App Academy Senior Instructor
Minerva Engineer

Asher is our head instructor and syllabus curator. Before Demand Curve, he oversaw the curriculum at the #1 coding bootcamp in San Francisco.

Julian Shapiro

Webflow VP of Marketing
NameLayer Founder

Before Demand Curve, Julian launched Clearbit, Webflow, and Heap's first-ever growth campaigns — generating tens of millions in revenue.

Neal O'Grady

Contractors Engineer
Web design author (1, 2)

Neal is responsible for the Google Ads, SEO, and conversion attribution modules. His writing on web design and development is widely read.

Director of strategy
agency director
senior Instructor
Growth Manager
Growth Manager

Cohort dates

Application Deadline
Jun 17 - Jul 15
Jun 5
Jul 22 - Aug 16
Few spots left
Jul 10
Aug 26 - Sep 30
Aug 14
Sep 30 - Oct 25
Sep 18
Online office hours with instructors:
10 AM - 11:30 AM
1 PM - 2:30 PM
All times are Pacific/San Francisco.

Reach out to us, and we'll chat with you about making your schedule work.
Many of our students are international.

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Are there any additional costs we should account for?

Just ad spend. You will actually set up and run ads during the program. So, we recommend allocating a budget of $5k-10k if possible, but we can do with as little as $2.5K. If that's not in your budget, then we can tailor the program to focus on channels that only require labor and not money (e.g., cold outreach, content).

What will I be capable of doing after the training?

  • Finding new ways to get customers for your business.
  • Intelligently validating startup ideas.
  • Finding the email addresses of your ideal customer.
  • Writing cold emails that compel people to respond.
  • Writing content that gets you customers, not just readers.
  • Making ads that people click. For the right reasons.
  • Sourcing high-quality content writers.
  • Setting up referral programs that people actually use.
  • Writing, building, and testing modern landing pages.
  • Running ads on all the major channels, with real best practices from the industry.
  • Tracking everything your visitors do on your site.
  • Creating a high-converting onboarding experience.

How personalized is the training to my company?

Extremely personalized. You’ll be brainstorming with a Demand Curve team member from day one. We'll pull from our experience to explain the best strategies for your company.  

Our Acquisition Module is flexibly built in a way that lets you test your most important experiments first. Even while other students are working on different projects. We don't batch you with others.

And you get personalized feedback on your work — whenever you need it.

I'm a founder/senior marketing hire: when should I take this training versus hire an agency?

The major factor here is your time. If you can't spend 2-4 hours a day on the course, you have a couple options:

Option 1 — Use an agency: if you use an agency, a lot of that knowledge doesn't stay in-house. So you lose that knowledge if the engagement ends. It's extremely hard for an agency to get an intimate understanding of your product the same way you (or someone else at your company) would. 

Also, most agencies tend to focus on only one or two channels, instead of testing all channels that might work for your business. This is important if you don't yet have product-market fit. 

For example, we don't know many other agencies that cover cold emailing, email newsletter sponsorship, and custom referral programs. Most agencies stick to Facebook Ads or Google Ads.

Our approach is to validate every acquisition channel you can until you find one that works. (If you're at that stage.)

If you already have a scalable way to acquire customers, then agencies are a safer bet.

Option 2 — Hire someone else (or get an intern) to take the course: this keeps your knowledge in-house, but scales well, since you won't have to train your new hire. It's also more affordable; you'd have to spend $20-50K more per year on a senior growth hire.

Who on my team should go through the program?

Our program is a fit for anyone who needs to learn the step-by-step tools to acquire new customers: primarily junior marketing hires, founders, and senior marketers who come from a different area of expertise.

How is this worth the price?

By paying for the course, you're specifically betting on us to help you make more money than you're paying for the course.

We've generated much more than several thousand dollars in revenue for over 85% of our clients. We've grown many of them to millions. So we can't guarantee success, but we can guarantee you'll take a good swing at it.

This course is an investment and should be treated as such. If the course doesn't pay for itself, that's bad for us; it means you don't refer us new students.

Also, your newfound skills transfer to any growth job you take in the future. Midlevel growth marketer salaries average $115K.

How is this better than other growth courses?

Three main ways:

1. Other programs are geared towards folks in a more senior/strategic role; they cover things like user psychology theory, how to hire and scale up growth teams, and how to build growth models and forecasting. 

Our course is more tactical and teaches you how to acquire customers step-by-step. 

For example, we teach you how to set up Facebook ads based on what we're seeing convert well for our current clients, how to scrape ideal email addresses from unintuitive sources, how to send emails with the right questions to affordably sponsor email newsletters, etc. 

Other courses don't do that.

The first week of our course covers strategy, which we use to prioritize the tactics we end up teaching each student, depending on their business. So every student ends up with a different curriculum. The idea is that you don't waste time learning unnecessary channels that won't grow your specific situation.

2. Other programs bring in experts from a sampling of large companies that have already grown.

We pull from live data on what works for our current clients, and we're basing it on startups that are currently growing in similar ways at your stage. Our expertise is more relevant and applicable than what you'd hear from one expert at a different type of business in a different stage.

3. Other programs are lecture-based, with a few worksheets/spreadsheets as exercises. 

We're primarily hands-on projects, with real Demand Curve members screensharing and giving you deliberate feedback on the copy you write, the way you set up your ad channel, the landing page designs you make, etc. 

It's more of an employee onboarding/bootcamp experience than a continuing ed program. Plus, it's tailored to each student.

I'm in a different time zone than the United States — can I still take the course?

Yes, as long as you can overlap at least an hour of course time during the day.

Our current office hours (when instructors are available on Slack) are:
10 AM - 11:30 AM
1PM - 2:30 PM
All times are Pacific/San Francisco.

Reach out to us, and we'll chat with you about making your schedule work. Half of our students are international.

What's with the 3½ weeks?

Technically, the curriculum is three and a half weeks. But in reality, it's four weeks.

We've gotten feedback from our startups that catchup days are essential; certain drafts need multiple revisions, product fires pop up, et cetera.

So we give our students an off day every week to handle all the extra work they didn't expect. Don't lean on it too much; it's just a crutch.


“You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.”
Justin Mares
Founder, Perfect Keto
“The Bell Curve team aren't really marketers as much as they are clever engineers who've learned to systematically hack growth. We're impressed.”
Ti Zhao
CEO, Kip
“They have deep knowledge on every aspect of customer acquisition. They're aggressively experimenting and sharing insights with us.”
Lauren Funk
VP of Marketing, Tovala
“This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.”
Elie Schoppik
Founder, Rithm School