Growth Marketing
Full Course

Learn the full breadth of growth marketing. See exactly what works for today's fastest-growing startups. With our help, choose the growth tactics to apply to your company — then our expert team works alongside you to ensure you apply them correctly.
Ads
Web
Content & SEO
CRO
A/B Tests
Analytics
B2B Outreach
Much More
We've helped grow some of the largest startups:
"The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing."
Alex Kracov
Head of Marketing, Lattice

Demand Curve has trained many YC company founders and employees — and are a course we regularly recommend. Growth marketing expertise is a critical component of startup success.

Gustaf Alströmer
Partner, Y Combinator

Our course includes in-depth content and hands-on help

Content

We're growth experts who've grown today's largest startups. We've turned our strategies into the best-reviewed growth marketing course. It contains no fluff, and it helps you execute on growth ideas within hours.

We've flipped the traditional course model on its head: You will spend 20% of your time learning and 80% of your time actually growing your company — with our help along the way.

Your experience is tailored to your company type: B2C, B2B, mobile, SaaS, service businesses, agencies, and more.

Feedback

Courses include access to our team of growth experts. They answer questions, brainstorm strategy, and provide detailed feedback. You're getting an experienced growth advisor in your back pocket.

They can audit your full marketing stack, including your ads, landing pages, conversion tracking, and much more.

Projects

The last component of our course is projects. Step-by-step, projects walk you through implementing our course content. You'll use them to grow your company while you learn.

Putting it all together, this is the full Demand Curve experience: You read and learn on your own. We'll show you step-by-step how to execute. We'll review your work so you perfect it.

Examples of what we teach

Our curriculum consists of in-depth, tactical insights. There is no fluff. As you learn, you can apply these tactics to grow your company in real-time. Our expert team is here to answer your questions along the way.

Customer Acquisition

We’ll help you launch and scale channels best suited for your company. You’ll learn advanced tactics for channels including:

  • Facebook/Instagram, Google, LinkedIn ads, Pinterest Ads, Snapchat Ads, YouTube, Quora, and others
  • B2B leadgen and cold outreach
  • Content marketing and SEO

We train SaaS companies, e-commerce startups, mobile apps, games, and service businesses.

Growth Strategy

Our team breaks down your growth goals, business model, product(s), and target markets to develop a growth strategy tailored to your company.

We’ll help you identify your ideal growth channels, how to better define and reach your target audience, and how to craft the right messaging to convey your value.

You’ll save months of trial and error by leveraging proven growth strategies we’ve used for companies similar to yours.

Analytics & Tracking

We help you set up conversion tracking and analytics. More importantly, we help you identify and measure the metrics most critical to your company.

Step one is understanding what's worth measuring. Step two is measuring it properly.

Experimentation

Growth happens when your team takes a scientific approach to identifying and testing the highest-impact projects.

We teach you these processes so you can continue driving growth far after Demand Curve.

Landing Pages

Low-quality landing pages result in wasted advertising efforts and missed revenue potential. We give you a step-by-step process for writing and designing high-converting websites.

We'll show you the best-converting landing pages we've ever seen.

User Onboarding

A good user onboarding experience is one of the most critical parts of your funnel. Yet, it is one of the most neglected.

We’ll help you design an onboarding experience that helps users discover the core value of your product — turning them into engaged customers.

A few of the growth tactics that you'll learn and implement

1

Learn efficient ways to acquire B2C, B2B, mobile, and local customers.

2

Run ads on all major channels—using effective, 2020 techniques.

3

Track how site visitors behave, and learn how to act on that data.

4

Make top-tier ads that people click for the right reasons.

5

Write, build, and test landing pages that convert better.

6

Master the tools of the trade: Hotjar, Google Analytics, and more.

7

Create a high-converting onboarding experience.

8

Leverage content marketing and SEO to generate revenue—not just traffic.

9

Master B2B outreach tactics: how to scrape, email, and convert leads.

10

And 50+ additional modules. With each, we provide in-depth explanations, reference material, and expert feedback. These insights are sourced from our real-world learnings. We’ve used them to grow Microsoft, Clearbit, Segment, Imperfect Foods, Tovala, and many more.

We've taught growth to more companies than anyone else.

Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen
Growth, Hoppier
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Alex Kracov
Head of Marketing, Lattice
The Demand Curve course might be the most valuable thing I've done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you're able to get honest, in the moment feedback from instructors.
Candace Kim
Marketing, Scanwell, YC S18
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Wayne Anderson
Co-Founder, Smart Alto, YC W17
Show more reviews

Early-Stage Startups

Solo Founders

Small Businesses

Enterprises

You're working with the best.

We're Demand Curve. Our growth knowledge comes from our growth agency and our large marketer community. We also run growth talks for Y Combinator, TechCrunch, and Google.

Pricing

A course costs $349 to $5,800 just one time. Compare that to growth contractors, full-time hires, or agencies who cost thousands per month.

Plus, included in that price is hands-on advice and feedback from our world-class growth team who's grown many of today's biggest startups.

Mini Courses

$349 to $999

Buy individual sections of our Full Course, e.g. just Google Ads or only Content and SEO.

For comparison, our Full Course (on the right) includes every Mini Course plus sections not sold individually. The Full Course also includes company strategy help and more extensive feedback.

  • Access a Mini Course for 1 year.
  • Access our growth instructors for 1 month.
  • No fluff. Concise, tactical insights you can apply immediately.
  • Get expert feedback to ensure you properly implement our insights.
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Full Course

$
5,800
$
3,999
Only 20 spots left for June at this price.

Learn the full breadth of growth marketing. Plus, get in-depth help every step of the way.

Your experience is tailored to your company and market.

We'll dive into your Facebook Ads, Google Ads, landing pages, emails, and everything else — to correct mistakes and suggest better ideas.

All our courses are online and self-paced. Course content is written (not live) and feedback from our team is asynchronous.

  • Access the entirety of our curriculum for 1 year. See the full syllabus here.
  • Access our growth instructors for 6 months.
  • Get extended access to our team for deeper feedback and help.
  • We'll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.
  • The course is tailored to your business model and product.
  • Discount pricing for teams
  • Access a Mini Course for 1 year.
  • Access our growth instructors for 1 month after submitting your final project.
  • No fluff. Concise, tactical insights you can apply immediately.
  • Get expert feedback to ensure you properly implement our insights.
  • Access the entirety of our curriculum for 1 year. See the full syllabus here.
  • Access our growth instructors for 6 months.
  • Get extended access to our team for deeper feedback and help.
  • We'll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.
  • The course is tailored to your business model and product.
  • Discount pricing for teams.

How do we compare to a growth contractor or an agency?

We're cheaper and we drive more impact than our alternatives. Our training improves your growth skills — instead of outsourcing them to others.

We train your team in growth and we provide tailored, step-by-step instructions for growing your specific company. We’re hands-on and we help you see results. We've done this for the biggest startups in the world.

Agency or Contractor

Cost

$349 — $5,800

Agency/Hire

$60k+ per year

Time Until Results

2 weeks

Agency/Hire

Months to find and onboard a good person. And they need to ramp-up before they can show results.

Risk

Because we source growth insights from thousands of companies in our marketer community, our tactics are up-to-date and accurate.

Agency/Hire

Contracting a single person or agency is a gamble. How much experience do they have growing a company just like yours?
"Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers."
Masha Reutovski
Senior Marketing Manager, Microsoft

Meet the team

Leadership

Julian Shapiro

Co-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and was previously the VP of Marketing for Webflow.

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and helped run marketing for both Heap Analytics and Clearbit.

Neal O'Grady

Co-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.

Justin Setzer

Co-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.

Instructor
Instructor
Growth Marketer

What will I be capable of doing after the program?

  • Finding new ways to get customers for your business.
  • Intelligently validating startup ideas.
  • Finding the email addresses of your ideal customer.
  • Writing cold emails that compel people to respond.
  • Writing content that gets you customers, not just readers.
  • Making ads that people click. For the right reasons.
  • Sourcing high-quality content writers.
  • Setting up referral programs that people actually use.
  • Writing, building, and testing modern landing pages.
  • Running ads on all the major channels, with real best practices from the industry.
  • Tracking everything your visitors do on your site.
  • Creating a high-converting onboarding experience.

I'm in a different time zone than the United States — can I still take the program?

Yes, absolutely. The course can be taken from anywhere in the world.

Do you offer a refund policy if the program ends up not being a good fit?

Yes! We offer a 7-day 100% refund policy for the Full Program. This is designed to give you plenty of time to review the curriculum and confirm the content and structure is a fit for what you need. We do not offer a refund policy for Self-Serve at this time.

How is this better than other growth courses, training programs, etc.?

1. Other programs are full of filler, with very little application.

Other programs optimize for creating long, extremely comprehensive courses. And while there’s a time and place for that type of course format, it leaves very little room for real-world application. We do things a little differently.

Above all else, our courses are designed to produce growth results as efficiently as possible. We do this by flipping the traditional teaching process/course structure on its head. Instead of optimizing for things like high page counts — which leads to courses that are 80% reading and only 20% doing — we work hard to include only the best content so the bulk of your time is spent doing real growth work. In fact, our courses are structured to be 20% reading and 80% implementing what you’ve learned.

2. Other programs don’t offer mentorship, feedback, and support.

With the Full Course, you get 1-on-1 mentorship and tactical feedback from our team. You can also ask our instructors questions on our forum at any time. Plus, you’ll join a community of founders and companies working to help each other grow.

3. Other courses are designed for very senior growth practitioners and late-stage companies.

These programs are fantastic for those looking to learn advanced theory and high-level skills. Our course is designed for those looking for actionable frameworks, strategies, and tactics that can be applied immediately to begin growing their businesses.

4. Other courses only focus on 1-2 channels.

If, for example, you’re just looking to learn how to run Facebook ads, we recommend exploring our Mini Courses. Our Full Course goes much deeper. We teach you how to develop a growth strategy, build and manage growth channels (ads, content/SEO, cold outreach, etc.), design landing pages, optimize your conversion rates, and much more.

How personalized is the program?

Every company’s growth strategy will be unique. Your Demand Curve course will be no different — this is not a generic, templated course.

With the Full Course, you’re assigned a dedicated growth instructor. Your instructor will take the time to understand your business, product(s), and growth goals to help you build a custom growth strategy and tailor the course accordingly.

How? We’ve produced course content covering 50+ topics. Just as a good CMO or Head of Growth would create a prioritized backlog of growth opportunities, your instructor will identify and prioritize the topics most relevant to your business to create a custom plan.

Your instructor will also review and provide feedback on your major deliverables (e.g. ensuring your ad channels have been set up at an expert level), as well as act as a strategic advisor to help you adjust priorities as you get learnings and results throughout the program.

How is this worth the price?

Quite frankly, because it works. You’ll acquire the skills that 100’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.

For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.

Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.

Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results. And that’s why we stand by our claim that for a single payment of $5,800, this course is one of the best investments a company can make.

What if I want more mentorship and feedback?

The Full Course comes with 6 months of mentorship and review sessions. For those who need additional time to finish the course or simply want to extend their access to their instructor, we offer affordable, month-to-month extension plans.

How does it work day-to-day?

Here’s the daily cycle:

  • Each module begins with fundamental readings. For example, if you’re learning to write landing page copy, there are readings on how to write a good landing page.
  • Then you start the project itself. Keeping with our landing page example, the project would walk you through the process of actually writing the copy for your landing page.
  • While you do the project and readings, you’re in our Forum asking our instructors questions about tricky concepts and any places you get stuck.
  • Then, you’ll submit the project for your instructor to review.
  • Your instructor will then review your deliverable and provide feedback on how to optimize your work.
  • You’ll make their changes and submit a new revision.
  • We do this as many times as it takes to get to a professional level of quality.

How long will it take for me to finish the Full Program?

On average, it takes 2-3 months to complete the course. This is for busy professionals that are balancing a full-time job and working on the course a few hours per week as their schedules permit.

Those that can carve out more time for it can generally knock it out in less than 2 months.

But we give up to 6 months to finish the course to provide plenty of flexibility and cushion. Life happens, so even if you have to take a few weeks off the course to handle the inevitable fire, you’ll still have plenty of time to get through everything.

I’m an experienced growth marketer trying to up my skills, is the course right for me?

It depends. If you’re a senior growth marketer with years of experience with most major of the acquisition channels, as well as working across the full funnel, then our course may not be for you.

On the other hand, a specialist (e.g. someone with 5 years of email marketing experience but little exposure to other channels) looking to broaden their knowledge base may get a lot of value from our courses.

It also heavily depends on your goals. If your primary goal is focused on education and achieving a deep mastery of a subject, there are better courses out there for your purposes. But if your goal is producing growth results ASAP, or learning how to set up growth channels in a fraction of the time it would take you to learn it on your own, then the courses could be a great fit.

Who should take the program?

Our course is a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders & business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.

The course is also highly valuable for mature companies looking to revamp and modernize their growth and marketing functions.

Should I hire a marketing agency or full-time marketer instead of doing the program?

Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our courses.

The major upside is the expertise and bandwidth they bring to the team. The biggest downside — especially for cash-strapped startups — is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.

However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend starting with our courses. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.

I'm in a different time zone than the United States — can I still take the course?

Yes, absolutely. The course can be taken from anywhere in the world.

In addition to the cost of the program, how much should I budget for running ads?

An ad budget isn’t necessary to be successful with the course. If you’re solely interested in testing organic channels, we’ll help you build a custom strategy and tailor your course accordingly. i.e. we’ll help you identify and test the best organic channels for your business/product.

That being said, if ads are part of your strategy, a large ad budget isn’t a requirement. While a budget of $3-5K USD is generally enough to gauge the potential of 2-3 different ad channels, we can also tailor your program if you have a smaller budget. For example, if you can only put aside $500-1,000 for ads, instead of having you test multiple ad channels, we’ll customize your plan so you focus on the single ad channel most likely to succeed.

If you’re at all uncertain, we encourage you to schedule a call with us.