Growth Marketing Mini Courses

Each Mini Course covers one aspect of growth marketing. Included in your course is access to our growth experts. They answer your questions, brainstorm strategy, and provide feedback.
Mini Courses include:
Conversion Optimization
Facebook and Instagram Ads
Google Search Ads
Google Display, YouTube, and Shopping Ads
B2B Cold Email
Ad Copy and Creatives
"The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing."
Alex Kracov
Head of Marketing, Lattice
We've helped grow some of the largest startups:

Each Mini Course contains tactical playbooks. Zero fluff.

Actionable

Each Mini Course contains all the necessary context, examples, and tactics. There's no filler.

We've flipped the traditional learning model on its head: You spend 20% of your time learning and 80% of your time growing your company — with our feedback along the way.

Tactics

We source our up-to-date growth knowledge from two places: We run the Bell Curve growth agency plus we maintain the largest community of senior growth marketers.

Our tactics apply to B2C, B2B, mobile, SaaS, service businesses, agencies, and more.

Feedback

Courses include access to our team of growth experts. They answer questions, brainstorm strategy, and provide detailed feedback. You're getting an experienced growth advisor in your back pocket.

They can audit your full marketing stack, including your ads, landing pages, conversion tracking, and much more.

Projects

The last component of our course is projects. Step-by-step, projects walk you through implementing our course content. You'll use them to grow your company while you learn.

In summary, this is the full Demand Curve experience: You read and learn on your own. We'll show you step-by-step how to execute. We'll review your work so you perfect it.

Our Mini Courses

Conversion Optimization

$
$
999
$
999

Learn to create high-converting landing pages and funnels.

Topics

  • Value propositions
  • Finding your target audience
  • Onboarding flow
  • Landing pages
  • Landing page design & development
  • A/B tests
  • Screen recordings & heatmaps
  • Conversion Rate Optimization (CRO)
  • User surveys
  • Conversion tracking

Why you should learn

Conversion Optimization

  • From A to Z, you’ll learn each component of conversion optimization from the point a visitor sees your landing page, experiences your product onboarding flow, receives automated emails, and ultimately purchases your product.
  • This is our most comprehensive Mini Course. It covers the data-driven approach to streamlining conversion across your full funnel. For example, you’ll start by identifying the most enticing value propositions (messaging) that can effectively pitch your product. Then you’ll turn those into great copy. Next, you’ll shape that copy into well-structured web pages. And you’ll make sure your value propositions resonate throughout your onboarding flow (if you have one).
  • After you’re setup, we’ll help you map out and identify every step of your user’s journey. Your goal is to identify where they’re dropping off, then how to fix those drop-off points.
  • All throughout, you’ll learn a data-driven, methodical approach to proposing growth experiment ideas (e.g. switching out page copy, making a page shorter, and so on) plus how to properly measure and assess the impact of your tests. This is critical because it informs how you prioritize your growth ideas.
  • Assessing the impact of your conversion experiments includes recording user behavior, surveying users to identify their needs that you’re not picking up on, and more. We walk you through every step of this framework-driven growth optimization process.

What you’ll learn

  • A huge part of professional growth marketing is understanding how to generate hypotheses for what to test, then properly assessing test results to generate logical conclusions. We’ll walk you through every step of that, from reading the data, prioritizing experiments, and using frameworks to make reliably good decisions. Specifically, here’s what you’ll learn:
  • Positioning and messaging: Learn to identify what’s most appealing about your business and how to effectively convey it.
  • Landing pages: Improve your conversion (e.g. the rate between site visit to purchase) by rewriting your landing pages for target sub-audiences. Customize the experience of a visitor so they feel like your product was really made for them.
  • Another note on landing pages: There are clear-cut best practices you should be following when writing landing pages; you shouldn’t wing the copy or just copy competitors. We know the best practices from having spent millions of dollars for our clients.
  • Onboarding flow: Streamline your initial product experience so that users make it all the way to the point of purchase. Record your users’ behavior (with their consent) and learn where they get stuck and figure out why. You’ll see important examples of how great startups do onboarding optimization.
  • A/B tests and conversion rate optimization (CRO): Learn how to reduce drop-off rates at each step of your user’s journey so that they don’t churn. With A/B testing, you’ll experiment to find better-performing alternatives. And, with conversion rate optimization paired with proper conversion tracking, you’ll learn the data-driven approach to growth. We’ll help ensure you make the right testing decisions. Most companies do not know what they’re doing here; they wing it.
  • Conversion tracking: You’ll learn to install any necessary tracking and analytics tools, such as Google Analytics, Segment, Hotjar, Google Tag Manager, Google Optimize — plus ad channel pixels. Then you’ll learn which key metrics you should be tracking along the way and why.
  • And a lot more. You’re learning the best practices we’ve sourced and verified from thousands of companies in our startup community. Then we tested them ourselves on our agency clients. These are up-to-date, modern, and real-world insights.

Facebook and Instagram Ads

$
$
799
$
799

Learn to create Facebook and Instagram ads that convert.

Topics

  • Customer Acquisition
  • Facebook and Instagram Ads
  • Value propositions
  • Finding your target audience
  • Ad Copy
  • Ad Creatives
  • Ad Optimization
  • Conversion Tracking

Why you should learn

Facebook and Instagram Ads

  • Most businesses rely on Facebook, Instagram, and Google Search Ads for paid acquisition.
  • These ad channels are suitable for most businesses because they allow for narrow audience targeting. You can find just about anyone on these channels. Plus, they generally have the highest-converting ad units. Meaning, people who click from FB, IG, and Google are most likely to sign up or purchase from you.
  • Running these ad channels well is much more difficult than it is for other ad channels like Snapchat, Pinterest, or Twitter. Those who know what they’re doing have a serious edge.
  • Facebook and Instagram, which are taught in this Mini Course, are unique in that their video ads outperform every other ad channel, including YouTube. So if you’re advertising something that lends itself well to being showed off visually, it’s especially worthwhile to test these two channels.
  • Facebook and Instagram are well-known for a uniquely powerful audience targeting strategy they have called Lookalikes. With this feature, you can automate your audience discovery. They’ll find who your most likely purchasers are. And they’re surprisingly very good at it.
  • Facebook and Instagram are also among the most cost-efficient channels for running retargeting campaigns. Meaning, if you’re showing ads to visitors who’ve been to your site (to get that conversion boost), we often see Facebook and Instagram have the best retargeting conversion rates.

What you’ll learn

  • You’ll learn to properly write, design, target, optimize, and assess the performance of all your Facebook and Instagram Ads.
  • From A to Z, we cover every step and explain the reasoning behind each. There’s a strong emphasis on identifying what your ads should say — based on what product or service you’re selling. Meaning, we go way beyond technical details to offer deep positioning and messaging strategy too.
  • Learn how much money you need to spend to reliably conclude whether Facebook and Instagram will work for you. Many companies don’t understand when to double down on spend and how to properly assess ad performance. We’ll hand-hold you through that.
  • Learn which of the ad types on Facebook (Instagram story, Facebook desktop video) is best for your particular product and audience. We’ll help you avoid wasting spend on the wrong ones. We’ll even walk you through an optional deep-dive on properly setting up ad conversion tracking.
  • Learn how to identify and narrow your most cost-efficient audiences with a methodical, data-driven approach.
  • By the end of this course, you’ll have created a large inventory of ready-to-launch ads. You’ll also walk away a much better copywriter and with an 80/20 understand of ad design. You’ll confidently know what distinguishes a good ad from a bad one.
  • And a lot more. You’re learning the best practices we’ve sourced and verified from thousands of companies in our startup community. Then we tested them ourselves on our agency clients. These are up-to-date, modern, and real-world insights.

Google Search Ads

$
$
799
$
799

Learn to run the biggest search engine marketing channel, Google Ads (AdWords).

Topics

  • Customer acquisition
  • Google Ads (Adwords)
  • Value propositions
  • Finding your target audience
  • Ad optimization
  • Conversion tracking

Why you should learn

Google Search Ads

  • Most businesses rely on Facebook, Instagram, and Google Search Ads (“Adwords”) for paid acquisition.
  • These ad channels are suitable for most businesses because they allow for narrow audience targeting. You can find just about anyone on these channels. Plus, they generally have the highest-converting ad units. Meaning, people who click from Google, FB, and IG are most likely to sign up or purchase from you.
  • Google Search Ads (GSA) are special. They capture the highest-intent traffic on the web: When someone searches for, say, vitamins and clicks on your vitamin ad, they’re much more likely to purchase than someone who randomly saw your vitamin ad in their Instagram feed. Ultimately, this means GSA traffic tends to convert the best into paying users.
  • Unlike almost all other ad networks, GSA doesn’t “saturate.” Meaning, once you get it working and have dialed in on the right keywords, you’re not going to see your performance inherently decrease over time. (If it decreases, it’ll decrease for other reasons like competitors moving in or trends and seasonality.) This is because, unlike on other social networks where you’re typically running ads to the same not-likely-that-interested audiences on repeat to the point of having them ignore and block your ads, GSA only shows ads to people who actually are interested in and searching for your space right now.
  • GSA also lets you uniquely target very niche search terms that would otherwise be very difficult to capture on other ad channels. For example, if you want to target people buying ventilators: How would you do that on Facebook or Instagram? You can’t with any accuracy. But, with Google, you just target ventilator search terms and you’re on your way.
  • GSA is also a quick way to force yourself to the top of search results when SEO isn’t working fast enough and you want to surface your high-converting content marketing efforts. You can even bid on your competitors’ search terms to showcase your company when people search for them.

What you’ll learn

  • You’ll learn to properly write, target, optimize, and assess the performance of all your Google Search Ads.
  • From A to Z, we cover every step and explain the reasoning behind each. There’s an emphasis on identifying what your ads should say — based on what product or service you’re selling. Meaning, we go way beyond technical details to offer deep positioning and messaging strategy too.
  • We’ll also walk you through the proper setup of conversion tracking so that you can avoid the mistake most marketers make of not having good data when assessing how well Google Search Ads are working for them.
  • Most importantly, you’ll do a deep-dive on how to properly do keyword research and identify the best candidates. You’ll learn the differences between keyword types and when to use each one and why.
  • You’ll also learn how to properly apply keyword campaign structure via the Alpha-Beta method, and how to optimize your campaigns over time based on the incoming data.
  • You’ll walk away with confidence in navigating keywords and using GSA’s many intricate features.
  • And a lot more. We’ve worked with many companies who’ve gotten the fundamentals of GSA very wrong and wasted most of their budget. Then they falsely concluded that search ads weren’t a fit for them. This holistic Mini Course helps you avoid those same mistakes. Competition in search engine marketing (SEM) is fierce, and knowing the nuances of campaign structure and keyword analysis is often the edge needed to be profitable.

Google Display, YouTube, and Shopping Ads

$
$
799
$
799

Learn how to create top-notch Display, YouTube, and Shopping ads on Google.

Topics

  • Customer acquisition
  • Google Ads — Display Ads
  • Google Ads — Shopping Ads
  • Google Ads — YouTube Ads
  • Value propositions
  • Ad copy and creatives
  • Finding your target audience
  • Ad optimization
  • Conversion tracking

Why you should learn

Google Display, YouTube, and Shopping Ads

  • We’ll cover the rest of Google’s ad suite: Display Ads, Shopping Ads, and YouTube Ads too.
  • Google Display Ads: These across-the-web banner ads work surprisingly well for retargeting campaigns. (The ads that follow you across the web after you visit a website or use an app.) When paired with Facebook/Instagram retargeting, Display gets you coverage across most of the web. Retargeting is an important component of ad campaigns, and can help increase your total conversion by an extra double digit.
  • Google Shopping Ads: These are the thumbnail images that appear at the top of Google when searching for physical items, like vitamins or cars. If you’re selling physical goods (ecommerce), Google Shopping is often one of the most cost-effective and highest-converting channels you can possibly run ads on. Our data shows people who click on Google Shopping ads are the most likely to purchase from you.
  • YouTube Ads: If you have high production value videos that are concise, interesting, and can effectively pitch your product or service, YouTube video ads are a great complement to running your video ads on Facebook and Instagram. You’ll get wider distribution and benefit from YouTube’s unique audience targeting options. They let you get very granular if you’re selling niche goods.

What you’ll learn

  • In addition to Google Display ads, learn how to setup and optimize Google Shopping campaigns via the Google Merchant Center.
  • You’ll also learn the different types of YouTube ad units and when to leverage each. And how to structure YouTube Ad campaigns.

B2B Cold Email

$
$
499
$
499

Learn to bring in consistent leads with outbound sales.

Topics

  • Value propositions
  • Finding your target audience
  • Conversion tracking
  • Cold outreach
  • Direct sponsorship

Why you should learn

B2B Cold Email

  • Cold email outreach works. Almost all successful B2B companies have outbound sales teams for a reason. The problem is that most other businesses don’t know how to do it. They use automated templates, sound like robots, and email the wrong people.
  • Cold outreach, like content marketing, is free acquisition. It just costs labor. Even better, unlike content marketing, it can be scaled automatically if you put the right tooling in place.
  • Sometimes ad channels won’t let you target your prospects. Especially if you’re a niche business targeting very specific prospects. You may be heavily reliant on email, networking, and events. Email is the fastest and cheapest to test.
  • Email is a platform that also lets you have a real discussion with your prospect. If they respond with questions or skepticisms, you can respond in-line and suggest setting up a call. This human touch can be particularly valuable in transactions that are expensive or require high trust.
  • With email, you get a few shots at bat. If you emailed the wrong prospect, you can later try emailing one of their colleagues.

What you’ll learn

  • It all starts with identifying who actually wants what you’re selling. Don’t send mass spam to everyone whose email you get your hands on. Next, you must identify your most salient value propositions (what makes you interesting) and how to effectively pitch them via a concise email. You also need to figure out what your ask is — is it to get on a call or something else? All of this should be methodically chosen and data-driven.
  • When you’ve identified your target audience, we’ll show you how to do lead sourcing: how do you get emails and how do you make sure they work? If your bottleneck is finding the right emails or deciding who to email in the first place, we’ll show you every step of the process.
  • The copy you use in your email is the hardest part. It can’t look like templated spam. It has to look truly hand-written for the recipient.
  • You’ll learn to track the success of your cold email campaigns, and how these campaigns can tie into your larger B2B strategy.
  • And a lot more. You’re learning the best practices we’ve sourced and verified from thousands of companies in our startup community. Then we tested them ourselves on our agency clients. These are up-to-date, modern, and real-world insights.

Ad Copy and Creatives

$
$
349
$
349

Learn to write and design ads that convert.

Topics

  • Value propositions
  • Finding your target audience
  • Ad copy
  • Ad creatives

Why you should learn

Ad Copy and Creatives

  • Learning ad creation best practices will help you across every single ad channel — be it Facebook, Instagram, Snapchat, YouTube, and more.
  • What makes for a good ad? Good copy (its words) and creative (its media) targeted to a specific audience that wants what you’re selling.
  • You don’t want to wing your ads by just blindly copying competitors. There’s a methodical, data-driven process for ideating great ad copy and creatives. And a good ad versus a bad ad is the difference between 0.1% clickthrough rates and 3.5% clickthrough rates. That makes or breaks your ads’ profitability.
  • We’ve seen many companies mistakenly conclude that an ad channel won’t work for them when in reality it does, but their ads were poor and couldn’t generate affordable clicks or the right audience.

What you’ll learn

  • This Mini Course covers everything you need to know about crafting ads to get the right people to click for the right reasons. We go deep on every single step and provide templates, worksheets, and checklists to integrate into your ad creation workflow.
  • It all starts with identifying what about your business is interesting and worth pitching. You’ll identify your most salient value propositions (what makes you interesting) and how to effectively pitch them via ads — both their copy (words) and creative (imagery and video).
  • There is a reliable framework for generating ad copy. You’ll learn how to write copy for every component of an ad: creative, headline, body, CTA, etc.
  • Learn which copy works on each major ad channel — from Facebook to Google. See before and after examples of bad to good copy. We’ll show you what’s worked across millions of dollars in our clients’ ad spend.
  • For ad creatives, you’ll learn to design visually enticing, professional ads from scratch. We’ll provide ad templates and share the best third-party tools for making high-production quality ads that capture people’s attention in today’s saturated ad market. As always, we’ll include ad templates for every major social ad channel.
  • By the end of this course, you’ll have created a large inventory of ready-to-launch ads. You’ll also walk away a much better copywriter and with an 80/20 understanding of ad design. You’ll confidently know what distinguishes a good ad from a bad one.
  • And a lot more. You’re learning the best practices we’ve sourced and verified from thousands of companies in our startup community. Then we tested them ourselves on our agency clients. These are up-to-date, modern, and real-world insights.

Demand Curve has trained many YC company founders and employees — and are a course we regularly recommend. Growth marketing expertise is a critical component of startup success.

Gustaf Alströmer
Partner, Y Combinator

You're working with the best.

We're Demand Curve. Our growth knowledge comes from our growth agency and our large marketer community. We also run growth talks for Y Combinator, TechCrunch, and Google.

Companies of every size rely on our Mini Courses to grow.

Early-Stage Startups

Solo Founders

Small Businesses

Enterprises

Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen
Growth, Hoppier
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Alex Kracov
Head of Marketing, Lattice
The Demand Curve course might be the most valuable thing I've done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you're able to get honest, in the moment feedback from instructors.
Candace Kim
Marketing, Scanwell, YC S18
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Wayne Anderson
Co-Founder, Smart Alto, YC W17
Show more reviews

Pricing

A Mini Course costs $349 to $999. Compare that to growth contractors, full-time hires, or agencies who cost 10x more every month.

Plus, included in our price is one month of hands-on help from our world-class growth team that's grown many of today's biggest startups.

Full Course

$
5,800
$
3,999
Only 20 spots left for June.

For comparison, our Full Course contains every Mini Course plus sections not sold individually. The Full Course also includes overall growth strategy help and more extensive feedback.

Your Full Course experience is tailored to your company and market.

We'll dive into your Facebook Ads, Google Ads, landing pages, emails, and everything else — to correct mistakes and suggest better ideas.

  • Access the entirety of our curriculum for 1 year. See the full syllabus here.
  • Ongoing Access our growth instructors for 6 months.
  • Get extended access to our team for deeper feedback and help.
  • We'll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.
You are viewing

Mini Courses

$349 to $999

Mini Courses are a fit for companies of every type and size: B2C, B2B, mobile, SaaS, retail, agencies, and more.

You're not only paying for curriculum — you're paying for proven growth playbooks plus direct access to our expert team.

Each Mini Course is a section of our Full Course sold individually.

  • Access your Mini Course for 1 year.
  • Access our growth instructors for 1 month.
  • No fluff. Concise, tactical insights you can apply immediately.
  • Get expert feedback to ensure you properly implement our insights.
  • Access the entirety of our curriculum for 1 year. See the full syllabus here.
  • Access our growth instructors for 6 months.
  • Get extended access to our team for deeper feedback and help.
  • We'll provide feedback on your copy, value props, ads, analytics, emails, outreach strategy, and much more.
  • Access your Mini Course for 1 year.
  • Access our growth instructors for 1 month after submitting your final project.
  • No fluff. Concise, tactical insights you can apply immediately.
  • Get expert feedback to ensure you properly implement our insights.

Meet the team

Leadership

Julian Shapiro

Co-Founder

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and was previously the VP of Marketing for Webflow.

Julian is one of the best-known thought leaders in growth marketing. He writes TechCrunch's monthly marketing column, wrote the web's most popular guide to growth at Julian.com, and appears on major tech podcasts including Mixergy and Indie Hackers.

Prior to Demand Curve, Julian was the VP of Marketing for Webflow, and helped run marketing for both Heap Analytics and Clearbit.

Neal O'Grady

Co-Founder

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

Neal co-founded the award-winning growth marketing agency, Bell Curve. His ad optimization software has been used to oversee $250mm in ad spend.

He’s also a web design author, whose writing has appeared on David Walsh, Creative Market, Creative Bloq, and .net Magazine.

Justin Setzer

Co-Founder

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin was one of the early members of Grammarly’s growth team — where he managed $50mm in ad spend and led the conversion team, helping grow Grammarly to tens of millions of users.

Justin is also the Director of Growth at Bell Curve, the renowned Silicon Valley marketing agency.

Instructor
Instructor
Growth Marketer

Ready to learn from the industry's best?

"Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers."
Masha Reutovski
Senior Marketing Manager, Microsoft
Return to Pricing

FAQ

How is this better than other courses?

1. Other programs are full of filler, with very little application.

Other programs optimize for creating long, extremely comprehensive courses. And while there’s a time and place for that type of course format, it leaves very little room for real-world application. We do things a little differently.

Above all else, our courses are designed to produce growth results as efficiently as possible. We do this by flipping the traditional teaching process/course structure on its head. Instead of optimizing for things like high page counts — which leads to courses that are 80% reading and only 20% doing — we work hard to include only the best content so the bulk of your time is spent doing real growth work. In fact, our courses are structured to be 20% reading and 80% implementing what you’ve learned.

2. Other programs don’t offer mentorship, feedback, and support.

With the Full Course, you get 1-on-1 mentorship and tactical feedback from our team. You can also ask our instructors questions on our forum at any time. Plus, you’ll join a community of founders and companies working to help each other grow.

3. Other courses are designed for very senior growth practitioners and late-stage companies.

These programs are fantastic for those looking to learn advanced theory and high-level skills. Our course is designed for those looking for actionable frameworks, strategies, and tactics that can be applied immediately to begin growing their businesses.

How do the Mini Courses work?

Each Mini Course is structured to be about 20% reading and 80% application of those readings. i.e. we give you a solid learning foundation, and then we have you implement those learnings in the form of projects.

Let’s use the Facebook & Instagram Mini Course as an example. It comes with modules on everything from identifying your target audience and creating high-converting ads, through setting up conversion tracking and sophisticated Facebook and Instagram campaigns.

First, you’d complete the readings; then you’d work through the projects to produce all of the deliverables mentioned above (plus many others), and then you’d submit your finished campaigns to your instructor for review. From there, you’d work hand in hand with your instructor to implement their feedback to polish your work and bring it up to a professional level.

How is this worth the price?

We sincerely believe that our Mini Courses are an extraordinary value. Not only do you get a step-by-step playbook that teaches you exactly how to execute growth marketing channels, processes, etc. at an elite level, you also get access to a growth expert for a full month — for just $349-$999. Many consultants would charge similar prices for just a few hours of their time.

Additionally, our courses simply work. We strongly believe (and have data to prove) that the courses are one of the highest-ROI investments a company can make.

For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.

Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.

Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results.

How does the 30 days of instructor access work?

Once you complete the coursework, you’ll then have the option to submit your work to be reviewed by your instructor. For example, if you’re doing the Facebook & Instagram Ads Mini Course, your instructor will review your full ad account set up, as well as your ad copy and creatives. From the day you submit your “Final Project”, you’ll then have 30 days to work with your instructor to iterate on and improve your work.

Who are Mini Courses meant for?

We created these Mini Courses for those who don’t need our more intensive Full Course, and instead just want to focus on a few specific areas of growth.

Our courses are a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders & business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.

The courses are also highly valuable for mature companies looking to revamp and modernize their growth and marketing functions.

How long will it take for me to finish a Mini Course?

On average, it takes a couple of weeks to complete each course. This includes the time to both complete the work, as well as work with your instructor to optimize it.

We should also note that this is for busy professionals who are fitting the course in as their schedules permit.

But we give up to 1 month to finish the course to provide plenty of flexibility and cushion. Life happens, so even if you have to take a week off the course to handle the inevitable fire, you’ll still have plenty of time to get through everything.

Should I hire a marketing agency or full-time marketer instead of doing the course?

Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our courses.

The major upside is the expertise and bandwidth they bring to the team. The biggest downside — especially for cash-strapped startups — is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.

However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend starting with our courses. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.

What if I want more mentorship and feedback?

Each Mini Course comes with 1 month of mentorship and review sessions after you submit your final project. For those who want to extend their access to their instructor, we offer affordable, month-to-month extension plans.

I’m an experienced growth marketer trying to up my skills, is the course right for me?

We don’t recommend doing a Mini Course on a subject you’re already an expert on. However, they are a great option if you’re looking to broaden your exposure to new channels and other areas of growth (or to freshen up on areas you haven’t worked on in a while).