Growth Newsletter #132

August 8, 2023

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Community Spotlight

We love it whenever someone gives Demand Curve a shoutout! Today, we're spotlighting a few of these people—who are also up to incredible things:

  • Desislava Arnaudova is a Marketing Expert and Mentor at Hop Online, a performance marketing agency for SaaS companies. We're honored to be included in her LinkedIn post about useful marketing resources—check it out here.
  • Franki Chamaki is Global Marketing VP at HIVERY, where he and his team use AI to support consumer goods companies and retailers with assortment strategy simulation and optimization analytics.

And as a very self-serving spotlight, I launched my first YouTube video on how I used AI to create my top post on LinkedIn. One of my goals going forward is to inject more video into our content, community, and site. First of many!

Want to see your name in the next issue of the Growth Newsletter? Share about your work and any of your recent growth marketing wins here.

I'm considering rebranding the DC website. What do you think?

Shoutout to Joey Noble for this hilarious design.

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice