Bell Curve is a renowned growth agency that also offers hands-on growth training as Demand Curve.
We've grown dozens of companies from zero to millions in revenue. We've worked with Framer, Envoy, Streak, Clearbit, Service, Tovala, Perfect Keto, Outschool, Imperfect Produce, and many others.
You don't have to hire a growth marketer. Train yourself instead.
- Batches start every five weeks. Apply to book a spot.
- Tip for employees: Ask if your company's employee education budget will cover the cost.
- Tip for employers: Want to hire a marketer instead of doing training yourself? Go here.
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Check out our Career Training instead.
What do I learn?
I. Growth Strategy
Focus on the material most relevant to you and your business model. For example, founders of B2B companies will go through a different track than junior marketers at ecommerce companies.
Choosing the right ad channels
Choosing the right growth strategy
Correctly setting up attribution
Understanding your core metrics
Tactical channel recommendations
In-depth reviews of major ad channels. See examples of our best-performing ads for the clients we've worked with. Go through hands-on projects with guidance from our team.
Set up major ad channels and target users with advanced tactics
Content marketing and SEO
- Keyword research
- Content writing and distribution
Design high-converting ads
- Design cheat sheet and templates
- Video ads: animated and live production
- Finding working emails
- Harvesting competitors' emails
- Writing high-converting copy at scale
- Tactics to foster virality
- Time-saving strategies
Projects you'll work on with our help:
- Set up ad channels, including Facebook and Instagram
- Improve your company's search ads
- Redo your social ads
- Redo your ad creatives
- Run a cold email campaign
- Redo your company's referral program
Understand the psychology behind effective landing page designs. Run A/B tests to continually improve conversion rates.
Landing page structure and design
- Client examples: Before and after
- See our highest-converting landing pages
Conversion rate optimization
- Setting up and assessing analytics
- How to improve your full funnel conversion
But, how is this material unique?
Training is project-based with live screenshares, check-ins, reviews, and feedback from Demand Curve team members. So you get deliberate practice.
Scroll down to read our FAQ.
We teach the pros.
Who do I learn from?
10 AM - 11:30 AM
1 PM - 2:30 PM
All times are Pacific/San Francisco.
Reach out to us, and we'll chat with you about making your schedule work.
Many of our students are international.
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Are there any additional costs we should account for?
Just ad spend. You will actually set up and run ads during the program. So, we recommend allocating a budget of $5k-10k if possible, but we can do with as little as $2.5K. If that's not in your budget, then we can tailor the program to focus on channels that only require labor and not money (e.g., cold outreach, content).
What will I be capable of doing after the training?
- Finding new ways to get customers for your business.
- Intelligently validating startup ideas.
- Finding the email addresses of your ideal customer.
- Writing cold emails that compel people to respond.
- Writing content that gets you customers, not just readers.
- Making ads that people click. For the right reasons.
- Sourcing high-quality content writers.
- Setting up referral programs that people actually use.
- Writing, building, and testing modern landing pages.
- Running ads on all the major channels, with real best practices from the industry.
- Tracking everything your visitors do on your site.
- Creating a high-converting onboarding experience.
How personalized is the training to my company?
Extremely personalized. You’ll be brainstorming with a Demand Curve team member from day one. We'll pull from our experience to explain the best strategies for your company.
Our Acquisition Module is flexibly built in a way that lets you test your most important experiments first. Even while other students are working on different projects. We don't batch you with others.
And you get personalized feedback on your work — whenever you need it.
I'm a founder/senior marketing hire: when should I take this training versus hire an agency?
The major factor here is your time. If you can't spend 2-4 hours a day on the course, you have a couple options:
Option 1 — Use an agency: if you use an agency, a lot of that knowledge doesn't stay in-house. So you lose that knowledge if the engagement ends. It's extremely hard for an agency to get an intimate understanding of your product the same way you (or someone else at your company) would.
Also, most agencies tend to focus on only one or two channels, instead of testing all channels that might work for your business. This is important if you don't yet have product-market fit.
For example, we don't know many other agencies that cover cold emailing, email newsletter sponsorship, and custom referral programs. Most agencies stick to Facebook Ads or Google Ads.
Our approach is to validate every acquisition channel you can until you find one that works. (If you're at that stage.)
If you already have a scalable way to acquire customers, then agencies are a safer bet.
Option 2 — Hire someone else (or get an intern) to take the course: this keeps your knowledge in-house, but scales well, since you won't have to train your new hire. It's also more affordable; you'd have to spend $20-50K more per year on a senior growth hire.
Who on my team should go through the program?
Our program is a fit for anyone who needs to learn the step-by-step tools to acquire new customers: primarily junior marketing hires, founders, and senior marketers who come from a different area of expertise.
How is this worth the price?
By paying for the course, you're specifically betting on us to help you make more money than you're paying for the course.
We've generated much more than several thousand dollars in revenue for over 85% of our clients. We've grown many of them to millions. So we can't guarantee success, but we can guarantee you'll take a good swing at it.
This course is an investment and should be treated as such. If the course doesn't pay for itself, that's bad for us; it means you don't refer us new students.
Also, your newfound skills transfer to any growth job you take in the future. Midlevel growth marketer salaries average $115K.
How is this better than other growth courses?
Three main ways:
1. Other programs are geared towards folks in a more senior/strategic role; they cover things like user psychology theory, how to hire and scale up growth teams, and how to build growth models and forecasting.
Our course is more tactical and teaches you how to acquire customers step-by-step.
For example, we teach you how to set up Facebook ads based on what we're seeing convert well for our current clients, how to scrape ideal email addresses from unintuitive sources, how to send emails with the right questions to affordably sponsor email newsletters, etc.
Other courses don't do that.
The first week of our course covers strategy, which we use to prioritize the tactics we end up teaching each student, depending on their business. So every student ends up with a different curriculum. The idea is that you don't waste time learning unnecessary channels that won't grow your specific situation.
2. Other programs bring in experts from a sampling of large companies that have already grown.
We pull from live data on what works for our current clients, and we're basing it on startups that are currently growing in similar ways at your stage. Our expertise is more relevant and applicable than what you'd hear from one expert at a different type of business in a different stage.
3. Other programs are lecture-based, with a few worksheets/spreadsheets as exercises.
We're primarily hands-on projects, with real Demand Curve members screensharing and giving you deliberate feedback on the copy you write, the way you set up your ad channel, the landing page designs you make, etc.
It's more of an employee onboarding/bootcamp experience than a continuing ed program. Plus, it's tailored to each student.
I'm in a different time zone than the United States — can I still take the course?
Yes, as long as you can overlap at least an hour of course time during the day.
Our current office hours (when instructors are available on Slack) are:
10 AM - 11:30 AM
1PM - 2:30 PM
All times are Pacific/San Francisco.
Reach out to us, and we'll chat with you about making your schedule work. Half of our students are international.
What's with the 3½ weeks?
Technically, the curriculum is three and a half weeks. But in reality, it's four weeks.
We've gotten feedback from our startups that catchup days are essential; certain drafts need multiple revisions, product fires pop up, et cetera.
So we give our students an off day every week to handle all the extra work they didn't expect. Don't lean on it too much; it's just a crutch.