Brand is the difference between startups that become household names…

And the ones that flicker out.

Join the free 6-day Startup Branding Crash Course to learn how to build a brand with true staying power—and supercharged growth.

Enrollment closes at April 5th at 1159PM PT.100 more get 10% off.

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The Demand Curve team creates, hands-down, the best growth content on the internet.

Greg Isenberg

CEO, Late Checkout

It takes a marriage of smart growth strategies to succeed in business. Demand Curve will give you the playbook you need to grow your project or your startup.

Alex Lieberman

Founder, Morning Brew

Brand is how you win as a business today

In 2023, the companies with un-stealable brands are the ones that see real business growth.

The kind of growth that can withstand even the toughest economic times.

But you can’t use brand to grow if you don’t know how it works today. And there are some BIG misconceptions about brand in 2023.

Things like: ‍

“Brand is expensive and takes too long to build.”
“Brand strategy is something you build after scaling, not when you’re early stage.”

You’ll learn the truth behind those and other brand myths.

Along the way, we’ll share our proven tactics for leveraging brand for sustainable growth. Giving you a critical edge over the competition.

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Image depicting a flow from Agency Experiments to Community Validation to Written Curriculum to Growth Program.

It’s time to become Un-ignorable

Un-ignorable isn’t another online course that you’ll buy and forget about—it’s a call-to-arms.

We’re headed into a recession. The people and brands that survive and thrive in a downturn economy are the ones that:

Deeply understand their buyers
Know how to earn their attention
Can turn attention into intention (ie. attract future buyers and drive sales)

If you’re ready to build an audience the smart way (rather than creating clickbait that drives builds followers but not trust)... We built Un-ignorable for you

Learn the WHY behind the HOW

There are countless audience building courses out there. Most are taught by creators who built a large following and are willing to show you HOW they did it. Un-ignorable focuses on the WHY behind the HOW. We’ll explain the art and science behind high-performing content based on timeless psychological principles.

The result? Consistent, repeatable results. You’ll leave the copycats in the dust while growing a defensible, resilient audience-building engine.

Deeply understand your audience

The best marketers aren’t the ones who know the most about some channel or tactic. They know the most about... people. You'll learn scrappy research techniques that can help you figure out which audience to focus on and what makes them tick, click, and buy. No more guessing. Lots more results.

Create thumb-stopping content that turns followers to buyers

We'll teach you the science of attention and timeless copywriting techniques that enable you to effortlessly and repeatably create content that people actually WANT to see. Content that does more than just generate likes and followers. Content that produces clients, product sales, and endless opportunities.

Master the algorithms

Most creators are at the mercy of social media algorithms. Blindly copying the tactics that are working for others, only to be left behind once the algorithms change. Not you. You'll learn "the rules "of the algorithms... and when to break them.

Identify your "One-ness"

To stand out in this insanely noisy world, you need to own a unique place in your buyer's mind. We call this finding your "one-ness." We'll help you find your one-ness. Giving you the focus and leverage you need to truly become un-ignorable.

Jumpstart your results with time-tested frameworks and templates

Some people's content "strategy" is little more than throwing spaghetti at the wall to see what sticks. While others are overly reliant on fly-by-night, gimmicky tactics and "formulas." Our time-tested frameworks — rooted in deep behavioral science — give you a strong foundation to build from. Start producing results right out of the gate, and then learn to build on our templates to make them your own.

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