• Finding new ways to get customers for your business.
• Intelligently validating startup ideas.
• Finding the email addresses of your ideal customer.
• Writing cold emails that compel people to respond.
• Writing content that gets you customers, not just readers.
• Making ads that people click. For the right reasons.
• Sourcing high-quality content writers.
• Setting up referral programs that people actually use.
• Writing, building, and testing modern landing pages.
• Running ads on all the major channels, with real best practices from the industry.
• Tracking everything your visitors do on your site.
• Creating a high-converting onboarding experience.

Yes, absolutely. The course can be taken from anywhere in the world.

Yes! We offer a 7-day 100% refund policy for the Growth Program. This is designed to give you plenty of time to review the curriculum and confirm the content and structure is a fit for what you need.

1. Other courses are full of filler, with very little application.

Other courses are focused around long, extremely comprehensive and theoretical content. And while there’s a time and place for that type of program format, it leaves very little room for real-world application. We do things a little differently.

Above all else, our programs are designed to produce growth results as efficiently as possible. We do this by flipping the traditional teaching process/program structure on its head. Instead of optimizing for things like high page counts — which leads to program that are 80% reading and only 20% doing — we work hard to include only the best content so the bulk of your time is spent doing real growth work. In fact, our programs are structured to be 20% reading and 80% implementing what you’ve learned.

2. Other courses don’t offer mentorship, feedback, and support.

With the Growth Program, you get 1-on-1 mentorship and tactical feedback from our team. You can also ask our growth advisors questions on our forum at any time. Plus, you’ll join a community of founders and companies working to help each other grow.

3. Other courses are designed for very senior growth practitioners and late-stage companies.‍

These programs are fantastic for those looking to learn advanced theory and high-level skills. Our program is designed for those looking for actionable frameworks, strategies, and tactics that can be applied immediately to begin growing their businesses.

4. Other courses only focus on 1-2 channels.

Many programs dive into just one topic, such as learn how to run Facebook ads. Our Growth Program goes much deeper. We teach you how to develop a growth strategy, build and manage growth channels (ads, content/SEO, cold outreach, etc.), design landing pages, optimize your conversion rates, and much more.

Every company’s growth strategy will be unique. Your Demand Curve program will be no different — this is not a generic, templated course.

With the Growth Program, you're assigned a dedicated growth advisor. Your advisor will take the time to understand your business, product(s), and growth goals to help you build a custom growth strategy and tailor the program accordingly.

How? We’ve produced program content and projects covering 50+ topics for each industry. Just as a good CMO or Head of Growth would create a prioritized roadmap of growth opportunities, you and your advisor will identify and prioritize the topics most relevant to your business to create a custom plan.

Your advisor will also review and provide feedback on your major deliverables, as well as help you adjust priorities as you get learnings and results throughout the program.

Quite frankly, because it works. You’ll acquire the skills that 1000’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.

For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.

Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.

Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results. And that’s why we stand by our claim that for a single payment of $2,500, this program is one of the best investments a company can make.

The Growth Program comes with 6 months of mentorship and review sessions. For those who need additional time to finish the program or simply want to extend their access to their advisor, we offer an affordable extension plan.

Here’s the general process:

• Each module begins with fundamental readings. For example, if you’re learning to write landing page copy, there are readings on how to write a good landing page.
• Then you start the project itself. Keeping with our landing page example, the project will walk you through the process of actually writing the copy for your landing page.
• While you do the project and readings, you can ask our advisors questions about tricky concepts and any places you get stuck. You'll also have an active community of top marketers and founders to bounce ideas off of.
• For some key projects, you’ll submit your work for your advisor to review.
• Your advisor will then review your work and provide feedback on how to take it to the next level.
• You use their suggestions to improve your project and then launch it.

Everything is asynchronous so you can do the work on your own time and at your own pace.

On average, it takes 2-3 months to complete the program. This is for busy professionals that are balancing a full-time job and working on the course a few hours per week as their schedules permit.

Those that can carve out more time for it can generally knock it out in less than 2 months.

But we give up to 6 months of mentorship so you can finish the program with plenty of flexibility and cushion. Life happens, so even if you have to take a few weeks off the program to handle the inevitable fire, you’ll still have plenty of time to get through everything.

We also offer an affordable extension plan, and you will continue to have access to the content for life.

It depends. If you’re a senior growth marketer with years of experience with most major of the acquisition channels, as well as working across the full funnel, then our program may not be for you.

On the other hand, a specialist (e.g. someone with 5 years of email marketing experience but little exposure to other channels) looking to broaden their knowledge base may get a lot of value from our programs.

It also heavily depends on your goals. If your primary goal is focused on education and achieving a deep mastery of a subject, there are better programs out there for your purposes. But if your goal is producing growth results ASAP, or learning how to set up growth channels in a fraction of the time it would take you to learn it on your own, then the program could be a great fit.

Our program is a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders and business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.

The program is also highly valuable for mature companies looking to revamp and modernize their growth and marketing functions, or to train up their team.

Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our programs.

The major upside is the expertise and bandwidth they bring to the team. The biggest downside — especially for cash-strapped startups — is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.

However, if you’re tight on budget and your primary goals are building a foundation for growth, and testing acquisition channels to start getting traction, then we recommend starting with our program. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.

An ad budget isn’t necessary to be successful with the program. If you’re solely interested in testing organic channels, we’ll help you build a custom strategy and tailor your program accordingly. i.e. we’ll help you identify and test the best organic channels for your business/product.

That being said, if ads are part of your strategy, a large ad budget isn’t a requirement. While a budget of $3-5K USD is generally enough to gauge the potential of 2-3 different ad channels, we can also tailor your program if you have a smaller budget. For example, if you can only put aside $500-1,000 for ads, instead of having you test multiple ad channels, we’ll customize your plan so you focus on the single ad channel most likely to succeed.

If you’re at all uncertain, we encourage you to schedule a call with us.