Learn to grow your company faster.

Yes, absolutely. The course can be taken from anywhere in the world.

1. Other programs are full of filler, with very little application.

Other programs optimize for creating long, extremely comprehensive courses. And while there’s a time and place for that type of course format, it leaves very little room for real-world application. We do things a little differently.

Above all else, our courses are designed to produce growth results as efficiently as possible. We do this by flipping the traditional teaching process/course structure on its head. Instead of optimizing for things like high page counts — which leads to courses that are 80% reading and only 20% doing — we work hard to include only the best content so the bulk of your time is spent doing real growth work. In fact, our courses are structured to be 20% reading and 80% implementing what you’ve learned.

2. Other programs don’t offer mentorship, feedback, and support.

With the Full Course, you get 1-on-1 mentorship and tactical feedback from our team. You can also ask our instructors questions on our forum at any time. Plus, you’ll join a community of founders and companies working to help each other grow.

3. Other courses are designed for very senior growth practitioners and late-stage companies.‍

These programs are fantastic for those looking to learn advanced theory and high-level skills. Our course is designed for those looking for actionable frameworks, strategies, and tactics that can be applied immediately to begin growing their businesses.

4. Other courses only focus on 1-2 channels.

Our Full Course goes much deeper. We teach you how to develop a growth strategy, build and manage growth channels (ads, content/SEO, cold outreach, etc.), design landing pages, optimize your conversion rates, and much more.

Quite frankly, because it works. You’ll acquire the skills that 100’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.

For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.

Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.

Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results. And that’s why we standby our claim that for a single payment of $5,800, this course is one of the best investments a company can make.

Our course is a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders & business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.

The course is also highly valuable for mature companies looking to revamp and modernize their growth and marketing functions.

Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our courses.

The major upside is the expertise and bandwidth they bring to the team. The biggest downside — especially for cash-strapped startups — is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.

However, if you’re tight on budget and your primary goal is building a foundation for growth, testing acquisition channels to start getting traction, etc. then we generally recommend starting with our courses. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.

Every company’s growth strategy will be unique. Your Demand Curve course will be no different — this is not a generic, templated course.

With the Full Course, you’re assigned a dedicated growth instructor. Your instructor will take the time to understand your business, product(s), and growth goals to help you build a custom growth strategy and tailor the course accordingly.

How? We’ve produced course content covering 50+ topics. Just as a good CMO or Head of Growth would create a prioritized backlog of growth opportunities, your instructor will identify and prioritize the topics most relevant to your business to create a custom plan.

Your instructor will also review and provide feedback on your major deliverables (e.g. ensuring your ad channels have been set up at an expert level), as well as act as a strategic advisor to help you adjust priorities as you get learnings and results throughout the program.

• Finding new ways to get customers for your business.
• Intelligently validating startup ideas.
• Finding the email addresses of your ideal customer.
• Writing cold emails that compel people to respond.
• Writing content that gets you customers, not just readers.
• Making ads that people click. For the right reasons.
• Sourcing high-quality content writers.
• Setting up referral programs that people actually use.
• Writing, building, and testing modern landing pages.
• Running ads on all the major channels, with real best practices from the industry.
• Tracking everything your visitors do on your site.
• Creating a high-converting onboarding experience.

The Full Course comes with 6 months of mentorship and review sessions. For those who need additional time to finish the course or simply want to extend their access to their instructor, we offer affordable, month-to-month extension plans.

Here’s the daily cycle:

• Each module begins with fundamental readings. For example, if you’re learning to write landing page copy, there are readings on how to write a good landing page.
• Then you start the project itself. Keeping with our landing page example, the project would walk you through the process of actually writing the copy for your landing page.
• While you do the project and readings, you’re in our Forum asking our instructors questions about tricky concepts and any places you get stuck.
• Then, you’ll submit the project for your instructor to review.
• Your instructor will then review your deliverable and provide feedback on how to optimize your work.
• You’ll make their changes and submit a new revision.
• We do this as many times as it takes to get to a professional level of quality.

On average, it takes 2-3 months to complete the course. This is for busy professionals that are balancing a full-time job and working on the course a few hours per week as their schedules permit.

Those that can carve out more time for it can generally knock it out in less than 2 months.

But we give up to 6 months to finish the course to provide plenty of flexibility and cushion. Life happens, so even if you have to take a few weeks off the course to handle the inevitable fire, you’ll still have plenty of time to get through everything.

It depends. If you’re a senior growth marketer with years of experience with most major of the acquisition channels, as well as working across the full funnel, then our course may not be for you.

On the other hand, a specialist (e.g. someone with 5 years of email marketing experience but little exposure to other channels) looking to broaden their knowledge base may get a lot of value from our courses.

It also heavily depends on your goals. If your primary goal is focused on education and achieving a deep mastery of a subject, there are better courses out there for your purposes. But if your goal is producing growth results ASAP, or learning how to set up growth channels in a fraction of the time it would take you to learn it on your own, then the courses could be a great fit.

An ad budget isn’t necessary to be successful with the course. If you’re solely interested in testing organic channels, we’ll help you build a custom strategy and tailor your course accordingly. i.e. we’ll help you identify and test the best organic channels for your business/product.

That being said, if ads are part of your strategy, a large ad budget isn’t a requirement. While a budget of $3-5K USD is generally enough to gauge the potential of 2-3 different ad channels, we can also tailor your program if you have a smaller budget. For example, if you can only put aside $500-1,000 for ads, instead of having you test multiple ad channels, we’ll customize your plan so you focus on the single ad channel most likely to succeed.

If you’re at all uncertain, we encourage you to schedule a call with us.