The Growth Blog

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Articles by Category

What Is Growth Hacking? A Framework for Growth

"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.

12
min read
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer

Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.

14
min read
Google Display Ads: The Expert Guide for Increasing Your Reach

Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.

15
min read
The Complete Guide to Organic Viral Marketing

Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.

24
min read
What is the Ideal Instagram Video Length? (5 Formats Compared)

Doing well with IG video content isn't about how long or short your video is. It's about whether you understand the nuances of each format and work within their constraints to make videos people actually want to watch. Here's how to do it.

18
min read
Instagram Story Video Length: How Long Your Videos Should Be

Instagram Stories can be up to 15 seconds long. Learn how to use Instagram Stories effectively for your business.

8
min read
Cold Outreach 101: How to Send Better Cold Emails

When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.

14
min read
How to Find Emails from LinkedIn

This is how you get an email address from a LinkedIn profile.

4
min read
Types of Google Ads: Ad Formats, Campaign Types & Best Practices for 2022

In this post, we'll help you figure out exactly what type of Google ads are right for your business. 

32
min read
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)

Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.

10
min read
12 Cold Email Templates and Examples to Inspire Your Outreach

Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.

21
min read
How to Write a Cold Email: A 9-Step Guide

Follow these steps to write cold emails that get responses—and conversions.

18
min read
Email marketing best practices and tips for 2022

Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.

13
min read
How to Write a Marketing Email: 17 Steps to More Conversions

Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.

20
min read
Email Segmentation: How to Personalize Your Campaigns for More Conversions

Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.

16
min read
The 9 Most Important Email Marketing KPIs

Digital marketing trends change fast, but one thing has been incredibly consistent for years: the effectiveness of email marketing. In this post, we focus on the KPIs that practicing marketers at top companies are using to build their email marketing engines.

19
min read
Email List Growth: 19 Tactics to Help Grow Your Email List in 2022

Email marketing has one of the highest ROI's around, with an average of $36 made for every $1 spent. In this post, we cut through the noise with a proven 3-step process to start growing your email list the right way, right now.

23
min read
Email Deliverability Essentials: How to Get More Emails into Your Recipients’ Inboxes

Email deliverability is the percentage of emails that make it to subscribers’ inboxes. Find out how email deliverability works, why it matters, and how to improve it.

14
min read
How to Micro-target Facebook Audiences Using Segment Personas

Facebook and Instagram ad costs are rising rapidly. There’s a trick to fight against this: micro-targeted audiences. This is something you can do within minutes using Segment. That’s what this post walks you through.

5
min read
LinkedIn Influencers: Who They Are and How to Become One

Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we'll explore why it's better and how you can become one.

5
min read
Hire Marketers: How to Find and Hire the Good Ones

How do you find the right marketer for your company? Use this post to understand what kind of marketer you need and how to hire them.

6
min read
Hiring Marketers: The 5 Highest-quality Sites

Finding good marketers is hard. These 5 sites make it easier.

4
min read
What is Influencer Marketing?

Influencer marketing is a type of marketing where brands partner with relevant, influential content creators to promote their products. Learn how to run influencer marketing campaigns effectively.

5
min read
Micro-influencers: Who They Are and How to Find Them

Micro-influencers help you reach engaged and targeted audiences. Learn who they are and how to find them.

4
min read
What do YouTube ads cost?

Learn how much YouTube ads cost and how to get the most out of them.

5
min read
Inbound vs Outbound Marketing: Full Breakdown

Inbound marketing pulls new customers to you and outbound marketing pushes ads to potential customers. Read this post to learn how to do both.

4
min read
What’s the Definition of Social Media Marketing?

Learn what social media marketing is and how to use it for your business.

4
min read
AdWords vs AdSense: Which is which?

Learn how to use AdWords to run ads and AdSense to make money from ads.

4
min read
Indirect Marketing: What It Is and How to Use It

Indirect marketing is marketing used to gain the trust of potential customers. Learn how to use it to grow your business.

4
min read
The Complete Glossary of Marketing Terms

A comprehensive glossary of every key marketing term you should know.

15
min read
Cold Outreach 101: How to Send Better Cold Emails

When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.

14
min read
How to Find Emails from LinkedIn

This is how you get an email address from a LinkedIn profile.

4
min read
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)

Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.

10
min read
Email marketing best practices and tips for 2022

Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.

13
min read
15 Swipe-Worthy Email Marketing Examples to Inspire Your Next Campaign

Marketers are always on the hunt for the best email marketing campaigns. In this post, we break down 15 high-impact emails and show you why they work using a simple 4-part framework. By the end, you'll know how to decide which examples make sense to pattern-match in your own campaigns.

27
min read
How to Write a Marketing Email: 17 Steps to More Conversions

Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.

20
min read
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer

Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.

14
min read
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)

We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.

23
min read
Google Display Ads: The Expert Guide for Increasing Your Reach

Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.

15
min read
YouTube Advertising in 2022: How to Grow Your Business with YouTube Ads

YouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.

14
min read
Types of Google Ads: Ad Formats, Campaign Types & Best Practices for 2022

In this post, we'll help you figure out exactly what type of Google ads are right for your business. 

32
min read
What do YouTube ads cost?

Learn how much YouTube ads cost and how to get the most out of them.

5
min read
How to Find Emails from LinkedIn

This is how you get an email address from a LinkedIn profile.

4
min read
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)

Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.

10
min read
12 Cold Email Templates and Examples to Inspire Your Outreach

Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.

21
min read
How to Write a Cold Email: A 9-Step Guide

Follow these steps to write cold emails that get responses—and conversions.

18
min read
Inbound vs Outbound Marketing: Full Breakdown

Inbound marketing pulls new customers to you and outbound marketing pushes ads to potential customers. Read this post to learn how to do both.

4
min read
The Complete Glossary of Marketing Terms

A comprehensive glossary of every key marketing term you should know.

15
min read
What Is Growth Hacking? A Framework for Growth

"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.

12
min read
What is Influencer Marketing?

Influencer marketing is a type of marketing where brands partner with relevant, influential content creators to promote their products. Learn how to run influencer marketing campaigns effectively.

5
min read
Micro-influencers: Who They Are and How to Find Them

Micro-influencers help you reach engaged and targeted audiences. Learn who they are and how to find them.

4
min read
AdWords vs AdSense: Which is which?

Learn how to use AdWords to run ads and AdSense to make money from ads.

4
min read
The Complete Glossary of Marketing Terms

A comprehensive glossary of every key marketing term you should know.

15
min read
What Is Growth Hacking? A Framework for Growth

"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.

12
min read
How to Launch a Customer Referral Program in 6 Steps (Plus Examples)

A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.

27
min read
The Complete Guide to Organic Viral Marketing

Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.

24
min read
Email Segmentation: How to Personalize Your Campaigns for More Conversions

Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.

16
min read
LinkedIn Influencers: Who They Are and How to Become One

Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we'll explore why it's better and how you can become one.

5
min read
Hire Marketers: How to Find and Hire the Good Ones

How do you find the right marketer for your company? Use this post to understand what kind of marketer you need and how to hire them.

6
min read