The Growth Blog

"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.

Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.

Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.

Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.

Doing well with IG video content isn't about how long or short your video is. It's about whether you understand the nuances of each format and work within their constraints to make videos people actually want to watch. Here's how to do it.

Instagram Stories can be up to 15 seconds long. Learn how to use Instagram Stories effectively for your business.

When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.

This is how you get an email address from a LinkedIn profile.

In this post, we'll help you figure out exactly what type of Google ads are right for your business. 

Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.

Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.

Follow these steps to write cold emails that get responses—and conversions.

Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.

Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.

Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.

Digital marketing trends change fast, but one thing has been incredibly consistent for years: the effectiveness of email marketing. In this post, we focus on the KPIs that practicing marketers at top companies are using to build their email marketing engines.

Email marketing has one of the highest ROI's around, with an average of $36 made for every $1 spent. In this post, we cut through the noise with a proven 3-step process to start growing your email list the right way, right now.

Email deliverability is the percentage of emails that make it to subscribers’ inboxes. Find out how email deliverability works, why it matters, and how to improve it.

Facebook and Instagram ad costs are rising rapidly. There’s a trick to fight against this: micro-targeted audiences. This is something you can do within minutes using Segment. That’s what this post walks you through.

Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we'll explore why it's better and how you can become one.

How do you find the right marketer for your company? Use this post to understand what kind of marketer you need and how to hire them.

Finding good marketers is hard. These 5 sites make it easier.

Influencer marketing is a type of marketing where brands partner with relevant, influential content creators to promote their products. Learn how to run influencer marketing campaigns effectively.

Micro-influencers help you reach engaged and targeted audiences. Learn who they are and how to find them.

Learn how much YouTube ads cost and how to get the most out of them.

Inbound marketing pulls new customers to you and outbound marketing pushes ads to potential customers. Read this post to learn how to do both.

Learn what social media marketing is and how to use it for your business.

Learn how to use AdWords to run ads and AdSense to make money from ads.

Indirect marketing is marketing used to gain the trust of potential customers. Learn how to use it to grow your business.

A comprehensive glossary of every key marketing term you should know.