The Growth Blog
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Articles by Category
What Is Growth Hacking? A Framework for Growth
"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer
Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.
Google Display Ads: The Expert Guide for Increasing Your Reach
Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.
The Complete Guide to Organic Viral Marketing
Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.
What is the Ideal Instagram Video Length? (5 Formats Compared)
Doing well with IG video content isn't about how long or short your video is. It's about whether you understand the nuances of each format and work within their constraints to make videos people actually want to watch. Here's how to do it.
Instagram Story Video Length: How Long Your Videos Should Be
Instagram Stories can be up to 15 seconds long. Learn how to use Instagram Stories effectively for your business.
Cold Outreach 101: How to Send Better Cold Emails
When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.
How to Find Emails from LinkedIn
This is how you get an email address from a LinkedIn profile.
Types of Google Ads: Ad Formats, Campaign Types & Best Practices for 2022
In this post, we'll help you figure out exactly what type of Google ads are right for your business.
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)
Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.
12 Cold Email Templates and Examples to Inspire Your Outreach
Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.
How to Write a Cold Email: A 9-Step Guide
Follow these steps to write cold emails that get responses—and conversions.
Email marketing best practices and tips for 2022
Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.
How to Write a Marketing Email: 17 Steps to More Conversions
Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.
Email Segmentation: How to Personalize Your Campaigns for More Conversions
Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.
The 9 Most Important Email Marketing KPIs
Digital marketing trends change fast, but one thing has been incredibly consistent for years: the effectiveness of email marketing. In this post, we focus on the KPIs that practicing marketers at top companies are using to build their email marketing engines.
Email List Growth: 19 Tactics to Help Grow Your Email List in 2022
Email marketing has one of the highest ROI's around, with an average of $36 made for every $1 spent. In this post, we cut through the noise with a proven 3-step process to start growing your email list the right way, right now.
Email Deliverability Essentials: How to Get More Emails into Your Recipients’ Inboxes
Email deliverability is the percentage of emails that make it to subscribers’ inboxes. Find out how email deliverability works, why it matters, and how to improve it.
How to Micro-target Facebook Audiences Using Segment Personas
Facebook and Instagram ad costs are rising rapidly. There’s a trick to fight against this: micro-targeted audiences. This is something you can do within minutes using Segment. That’s what this post walks you through.
LinkedIn Influencers: Who They Are and How to Become One
Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we'll explore why it's better and how you can become one.
Hire Marketers: How to Find and Hire the Good Ones
How do you find the right marketer for your company? Use this post to understand what kind of marketer you need and how to hire them.
Hiring Marketers: The 5 Highest-quality Sites
Finding good marketers is hard. These 5 sites make it easier.
What is Influencer Marketing?
Influencer marketing is a type of marketing where brands partner with relevant, influential content creators to promote their products. Learn how to run influencer marketing campaigns effectively.
Micro-influencers: Who They Are and How to Find Them
Micro-influencers help you reach engaged and targeted audiences. Learn who they are and how to find them.
What do YouTube ads cost?
Learn how much YouTube ads cost and how to get the most out of them.
Inbound vs Outbound Marketing: Full Breakdown
Inbound marketing pulls new customers to you and outbound marketing pushes ads to potential customers. Read this post to learn how to do both.
What’s the Definition of Social Media Marketing?
Learn what social media marketing is and how to use it for your business.
AdWords vs AdSense: Which is which?
Learn how to use AdWords to run ads and AdSense to make money from ads.
Indirect Marketing: What It Is and How to Use It
Indirect marketing is marketing used to gain the trust of potential customers. Learn how to use it to grow your business.
The Complete Glossary of Marketing Terms
A comprehensive glossary of every key marketing term you should know.
Cold Outreach 101: How to Send Better Cold Emails
When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.
How to Find Emails from LinkedIn
This is how you get an email address from a LinkedIn profile.
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)
Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.
Email marketing best practices and tips for 2022
Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.
15 Swipe-Worthy Email Marketing Examples to Inspire Your Next Campaign
Marketers are always on the hunt for the best email marketing campaigns. In this post, we break down 15 high-impact emails and show you why they work using a simple 4-part framework. By the end, you'll know how to decide which examples make sense to pattern-match in your own campaigns.
How to Write a Marketing Email: 17 Steps to More Conversions
Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer
Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)
We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.
Google Display Ads: The Expert Guide for Increasing Your Reach
Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.
YouTube Advertising in 2022: How to Grow Your Business with YouTube Ads
YouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.
Types of Google Ads: Ad Formats, Campaign Types & Best Practices for 2022
In this post, we'll help you figure out exactly what type of Google ads are right for your business.
What do YouTube ads cost?
Learn how much YouTube ads cost and how to get the most out of them.
How to Find Emails from LinkedIn
This is how you get an email address from a LinkedIn profile.
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)
Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.
12 Cold Email Templates and Examples to Inspire Your Outreach
Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.
How to Write a Cold Email: A 9-Step Guide
Follow these steps to write cold emails that get responses—and conversions.
Inbound vs Outbound Marketing: Full Breakdown
Inbound marketing pulls new customers to you and outbound marketing pushes ads to potential customers. Read this post to learn how to do both.
The Complete Glossary of Marketing Terms
A comprehensive glossary of every key marketing term you should know.
What Is Growth Hacking? A Framework for Growth
"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.
What is Influencer Marketing?
Influencer marketing is a type of marketing where brands partner with relevant, influential content creators to promote their products. Learn how to run influencer marketing campaigns effectively.
Micro-influencers: Who They Are and How to Find Them
Micro-influencers help you reach engaged and targeted audiences. Learn who they are and how to find them.
AdWords vs AdSense: Which is which?
Learn how to use AdWords to run ads and AdSense to make money from ads.
The Complete Glossary of Marketing Terms
A comprehensive glossary of every key marketing term you should know.
What Is Growth Hacking? A Framework for Growth
"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.
How to Launch a Customer Referral Program in 6 Steps (Plus Examples)
A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.
The Complete Guide to Organic Viral Marketing
Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.
Email Segmentation: How to Personalize Your Campaigns for More Conversions
Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.
LinkedIn Influencers: Who They Are and How to Become One
Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we'll explore why it's better and how you can become one.
Hire Marketers: How to Find and Hire the Good Ones
How do you find the right marketer for your company? Use this post to understand what kind of marketer you need and how to hire them.