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The Growth Vault

Each week we spend hours researching the best startup growth tactics. ‍

We share the insights in our newsletter with 90,000 founders and marketers. Here's all of them.

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400
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How to run a promo people talk about

Insight from Contagious by Jonah Berger.

CRO
The upsell power of Remote OK

Insight derived from Remote OK.

CRO
How to optimize your pricing page

Insight derived from Kyle Poyar and modified.

CRO
Personalize your emails, pitch, and content

Insight from DC.

CRO
Get ready for Gmail's email authentication

Insight from us and Googz.

Email
Growth Loops, not Growth Hacks

Insight from Reforge.

Strategy
Always, ALWAYS, handle their biggest objections 

Insight from us. Image from Ulli Appelbaum.

Copywriting
Personalize cold emails and pitches with AI research

Insight from us, using Arc Search.

Sales
Teardown of Amazon's mobile product page

Insight from us.

CRO
Create a satirical version of your enemy's ad

Insight from Will Poskett.

Ads
The best way to control ad profitability

Insight from Thinkbox and Accelero.

Ads
Provide a graceful Exit Point for your app

Insight from Growth.Design.

CRO
Reframe and re-position an existing boring product

Insight from First The Trousers.

Strategy
Create repeatable themes and formats

Insight from us, featuring MrBeast.

Content Marketing
Applying hooks to Valentine's Day ad copy

Insight's data derived from NRF. Hook types from Un-ignorable Hooks.

Ads
Hook 'em or lose 'em

Insight by me, Neal O'Grady 🍉.

Copywriting
Create a real strategy, not just a list of goals & tactics

Insight from Mark Pollard.

Strategy
Tailor your marketing to the "Stages of Market Sophistication"

Insight from Breakthrough Advertising by Eugene M. Schwartz.

Strategy
Gamify 2x daily use to combat churn

Insight derived from Duolingo and Duoplanet.

Retention
Measure your funnel's Psych Energy

Insight from Darius Contractor.

CRO
Include a strong "retention mechanism"

Insight from Jenny Hoyos and MrBeast.

Content Marketing
The structure of a 10M-view YouTube Short

Insight from Jenny Hoyos' interview on the Creator Science podcast.

Content Marketing
Hack away the Cold Start problem

Insight from Neal O'Grady 🍉.

Social Media
Incentivize user-generated content (UGC)

Insight from Barkbox and Article.

Content Marketing
Make them feel seen with the Barnum Effect

Insight derived from Katelyn Bourgoin's tweet.

Copywriting
2.6M subscribers in 9 months from pure authenticity

Insight from Sam Sulek.

Social Media
3 creative video ad ideas to test out

Insight from Social Savannah.

Ads
The "Price Hike" strategy to create urgency

Insight from Steph Smith and Alex Llull.

Strategy
Offer a "take-back program" and charge more

Insight from Ariyh and Journal of Marketing.

CRO
Gamify daily usage to increase LTV and retention

Insight from Shakepay.

CRO
Grow your YouTube channel with Google Search
Content Marketing
Stop sending too much product

Insight from Ben Fisher.

CRO
Use "Reverse Trials" to boost sales + engagement

Insight from Elena Verna.

CRO
How to BOFU and TOFU at the same time

Insight from Paddy Galloway on the Creator Science podcast.

Content Marketing
Play "The Opposite's Game" with your strategy

Insight from No Bullsh*t Strategy by Alex M. H. Smith.

Strategy
Scale the Ladder of Proof

Insight from NfX.

Strategy
{Insert clever title about experimenting}

Insight from Nate Matherson of Positional and Rory Sutherland.

Experimentation
"Don't make me think"—especially in your hero copy

Insight from the Above the Fold playbook.

Copywriting
Respond fast, or cover fast

Insight from Amanda Goetz, North Face, and Stanley.

Social Media
Increase conversions with good "processing fluency"
CRO

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