Build your growth engine
The Growth Program is a professional course that gives startup founders and marketers everything they need to get traction and scale revenue.
We’ve grown 5,000+ of the fastest growing startups:
Customer acquisition is one of the hardest challenges founders face.
And your options aren’t great
Figure it out alone
Figuring it out on your own can be time consuming and risky. Without a growth background, it’s hard to know what to trust.
Marketing courses
Most marketing courses are designed for career marketers, not founders wanting results fast.
Expensive hiring
Hiring top marketers is expensive. They often fail to achieve results because they don’t actually know how startups grow.
What you need instead is assurance that you're working on the right strategy. And a breakdown of exactly how to pursue it. You need a way to consistently acquire customers—we call this a “growth engine.”
Growth En·gine
- A growth engine combines a scalable marketing channel, irresistible product messaging, and a high-converting funnel to profitably generate new customers at scale.
With a growth engine you get...
Here's what growth looks like with and without a growth engine:
Without a growth engine
With a growth engine
With the Growth Program, you can build a growth engine yourself without wasting money on agencies that don't get your business. All while building in-house expertise to take control of your company's growth.
Agencies are expensive. Freelancers are hit-or-miss. Doing it yourself shouldn’t mean guessing.
That’s why we built the Growth Program—the results of a top growth expert without the costs.
Agency or Full-Time Hire
Cost
Time to Results
Risk
Time Commitment
What sets the Growth Program apart?
World-class content
You get access to the exact strategy and tactical playbooks used by our team as well as other leading growth experts.
Outcomes & results above all else
Most marketing courses and content (even advisors) focus on the “what” and “why.” They give lots of ideas of what you could be doing to grow. We go deep on the “how.”
Our playbooks walk you step-by-step through identifying the highest-ROI opportunities for your business and how to execute them.
Tailored to your startup
No two startups are identical. So why do traditional courses put everyone through the exact same curriculum? The Growth Program provides 12 paths to choose from - tailored to your startup’s stage and product.
Over 5,000+ startups trust us to build systems that scale their revenue.
Doopoll increased monthly recurring revenue by 800%
- Consumer SaaS
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Astra increased monthly active users by 500%
- B2B
3 Leaf Tea 2x'd conversions & reduced bounces by 50+%
- Ecommerce
Here’s how you’ll build your growth engine
Part 1: Growth Fundamentals
First, you'll select your program path. A tailored plan that will guide you through the program based on your company stage and product type. There are six paths for startups in the traction stage (you need to acquire your first customers), as well as those in the growth stage (you're ready to pursue high-scale channels).
Then you'll breeze through quick, actionable frameworks to build a solid foundation as a growth leader. You'll reverse engineer how your product actually grows, and learn how to take a systematic and holistic approach to growth.
Part 2: Lay your growth foundation
Most people think growth is all about marketing channels. But real growth happens at a more foundational level. This part of the program ensures your foundation is tightly aligned. You will:
- Intimately understand your market and ideal customer: Get inside their minds and understand how they think, the problems the face, and how your product uniquely serves them.
- Craft product messaging that cuts through the noise: Apply your market and customer research to nail your positioning. We'll take you through our process for developing authentic, concise value props and messaging that converts.
- Develop your brand: Most startups think brand is only for late-stage companies. Not so. You'll learn why investing in brand early can give you a massive advantage over the competition and serves as a critical growth amplifier.
- Optimize your pricing and revenue model: Countless startups are hindering their growth by using the wrong monetization strategy. You'll implement a strategy that perfectly aligns with your customers' needs, product, and marketing channels.
Part 3: Develop your acquisition strategy
All the pieces are now in place to identify your optimal acquisition strategy. You'll learn how to evaluate and prioritize the best channels based on your specific goals and constraints while ensuring alignment with each component of your growth foundation.
Part 4: Build your funnel
It doesn't matter how great your acquisition strategy is, if you've got serious "leaks" in your funnel, it's going to be an uphill battle. That's why this part of the program helps you:
- Design a seamless onboarding experience to get new users to experience your product's core value.
- Write and design high-converting landing pages to maximize the performance of your acquisition channels.
- Produce professional ad creatives that get clicks. For the right reasons.
- Implement an email marketing system that effortlessly moves leads through your funnel to purchase.
- Set up analytics and conversion tracking so you can accurately assess how your growth engine is performing and identify areas for improvement.
Part 5: Launch channels
You'll get access to over 30 channel playbooks. Each playbook takes you step by step through the process of building, optimizing, and scaling the channel.
Don't worry, you won't be tackling all of these channels at once. Our goal is to help you identify the 1-2 highest-ROI channels for you to focus on. But you'll have lifetime access to the playbooks so you can jump back into the program whenever you're ready to test new ones.
Part 6: Learn & Iterate
Learnings are the fuel that propels your growth engine. The more you understand your customers, the better equipped you'll be to build a product they love, craft messaging that resonates, and uncover new marketing channels to reach them. Channel learnings turn into a competitive advantage. Over time, your "bank" of learnings forms a compounding, defensible moat that enables you to win in the long term.
To generate these learnings, you need an experimentation system. In this part of the program, you'll get our playbooks on using research methods like user surveys, session recordings, and funnel analysis. And you'll follow our experimentation framework to turn insights into testable hypotheses, design growth experiments, and analyze your tests to extract those critical learnings.
Who is our course for?
The Growth Program was created for busy, early-stage teams who have customers but haven't been able to scale. Over the past two years, we've proven that we're a great fit for startups of nearly every vertical, business model, and audience.
Founders, marketers, & startup teams ready to grow
You don't want to spend $10k/mo on marketing agencies.
You want to empower your team and keep growth in-house.
You have customers, but you're having a hard time scaling your customer acquisition.
You have a proven product but have struggled to consistently and efficiently grow revenue.
You're leading growth for the first time or have been out of the game for a bit. No marketing, design, or technical skills are required—our step-by-step playbooks will walk you through everything you need.
Who's not a fit?
You'd rather outsource growth than do it yourself.
Aspiring marketers looking to learn growth in order to land a job.
You're looking for high-level theory. Our program is highly optimized to produce tactical results.
Late-stage companies that already have massive scale.
Ready to grow?
Startup Growth Program
$250
$250
Scale your customer acquisition. The program offers:
Lifetime access to all program content: You’ll get access to over 40 playbooks, 50 step-by-step projects & SOPs, 65 templates, as well as multiple video walk-throughs. All designed to help you produce results immediately.
Tailored program paths that guide you through the program based on your company stage and product type.
Savings on marketing tools: Need Segment, Airtable, Notion, and more? You’ll get discounts on many popular tech tools.
Startup Growth Program
$1,200
$1,200
Scale your customer acquisition. The program offers:
Lifetime access to all program content: You’ll get access to over 40 playbooks, 50 step-by-step projects & SOPs, 65 templates, as well as multiple video walk-throughs. All designed to help you produce results immediately.
Tailored program paths that guide you through the program based on your company stage and product type.
Savings on marketing tools: Need Segment, Airtable, Notion, and more? You’ll get discounts on many popular tech tools.
Growth Program Guarantee
You have 30 days to assess if this program is for you. If you want a refund before the 30 days are up, you'll get one. No questions asked.
Thousands of startup founders and marketers have used the Growth Program to get traction and scale revenue. Here’s what they’re saying:
FAQ
Everything you need to know.
How does the payment plan work?
If you choose the payment plan, you agree to pay all 6 monthly installments. You'll receive access to the material immediately, but you won't be able to pause or cancel the plan once you've started unless you request a refund during the first 30 days.
It says I’ll build my growth engine in 6 weeks—do I have to go through the program that quickly?
Absolutely not. You have lifetime access to the content. You can work through the program at whatever pace suits you and your team.
How is this worth the price?
Quite frankly, because it works. You’ll acquire the skills that 1000’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.
For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.
Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.
Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results. And that’s why we stand by our claim that for a single payment of $1,200, this program is one of the best investments a company can make.
I'm in a different time zone than the United States—can I still take the program?
Yes, absolutely. The course can be taken from anywhere in the world.
Is the program designed for B2B and B2C startups?
Yes! In fact, we’ve created tailored program paths for the following company types:
- B2B software
- B2C software
- Ecommerce
- Mobile apps
- Service providers
- Education products
We’ve found the program to be effective for nearly all verticals and business models. But if you have any questions, drop us a message in the customer support widget on the bottom-right corner of the site.
How does it work day-to-day?
Here’s the general process:
- Each module begins with fundamental readings. For example, if you’re learning to write landing page copy, there are readings on how to write a good landing page.
- Then you start the project itself. Keeping with our landing page example, the project will walk you through the process of actually writing the copy for your landing page.
Everything is asynchronous so you can do the work on your own time and at your own pace.
Who should take the program?
Our program is a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders and business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.
Should I hire a marketing agency or full-time marketer instead of doing the program?
Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our programs.
The major upside is the expertise and bandwidth they bring to the team. The biggest downside—especially for cash-strapped startups—is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.
However, if you’re tight on budget and your primary goals are building a foundation for growth, and testing acquisition channels to find the ones you can scale, then we recommend starting with our program. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.
Is this a good fit for my type of company?
Demand Curve is designed for nearly every B2B or B2C tech startup.
Whether your startup is a SaaS, AI, marketplace, hardware, or what we call a modern B2B company (think tech-enabled services, modern media, or education), you’ll find a tailored path specific to your company type.
Please note: we do not currently have specific paths for eCommerce or D2C brands. However, hundreds of D2C founders have gone through the program with great success. The vast majority of material is still highly relevant and actionable, but most examples and case studies are geared toward tech startups.
If you have any questions, email us at help@demandcurve.com.
Do you offer refunds if the program isn’t a good fit?
Yes. We offer a 7-day money-back guarantee.
You’ll have a full week to explore the program, try out the tools, and make sure it’s the right fit for you.
What is the AI Growth Copilot?
The AI Growth Copilot is one of the newest additions to the Growth Program. Think of it as your always-on growth advisor, trained on everything we know.
You can ask it anything related to startup growth—from “How should I price my SaaS product?” to “Can you review this landing page?” to “Help me refine my positioning and messaging.”
The Copilot serves as both a strategic thought partner and a tactical problem solver. It can guide you through high-level decisions, offer step-by-step solutions, and even point you to the exact sections of the program that apply.
It’s like knowing dozens of growth experts in your corner 24/7 without the steep price tag.
What is Demand Curve (Growth Program 2.0)?
Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.
If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.
If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.
Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.
In addition to the cost of the program, how much should I budget for running ads?
An ad budget isn’t necessary to be successful with the program. Some startups aren’t a fit for ad channels to begin with. Others may simply want to focus their efforts on organic channels. In these cases, the program will guide you through the steps to evaluate and prioritize the best organic channels (we cover more than a dozen organic channels in the program) to focus on.
That being said, if ads are a viable channel but you have a limited budget, you can get valuable learnings by investing as little as $1,000-2,000.
How does the VIP coaching work?
The VIP Plan gives you direct access to Demand Curve’s leadership team for hands-on coaching and mentorship.
You’ll start with an onboarding call where you’ll meet your coach, get settled into the product, and walk through your startup’s goals and challenges. From there, your coach will work with you to refine your growth strategy and roadmap to ensure you're set up for success.
You’ll also get in-depth audits and teardowns of the deliverables you create along the way. That could include landing pages, ad creatives, funnel flows, and dozens of other assets you may produce throughout the program.
We’ve designed the VIP Plan to give you access to some of the top growth experts out there at a fraction of the cost of hiring an agency or full-time team member.
I’m not a founder. Is this still for me?
Absolutely. The program is designed for anyone working on growth at a startup, not just founders.
Whether you're a marketer, agency, freelancer, or simply wearing multiple hats on a startup team, you'll find tactical playbooks, step-by-step projects, and real examples to help you level up fast and execute with confidence.
What topics are covered in the program?
The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.
You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.
We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.
As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.
How much time should I plan to spend in the program?
The program and our membership plans are designed for flexibility. You can use it how and when you need it.
If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.
If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.
No matter your pace, the program is built to meet you where you are.
Who will be my coach?
Your coach will be a member of Demand Curve’s leadership team—including our founders and Chief Growth Officer.
We don’t outsource coaching to junior staff or freelancers. You’ll be getting hands-on mentorship from the same people who built Demand Curve and helped scale hundreds of the fastest-growing startups.
We also cap the number of VIP members to ensure every founder gets the attention and support they need.
Will this work if I haven’t launched yet?
Absolutely. In fact, if you're pre-launch, this may be one of the most valuable investments you can make.
Early-stage founders often don’t have the budget to hire help. But getting the right users into your product is a critical part of validating product-market fit and getting traction, and we help you do exactly that.
Every company path in the program includes channels and tactics specifically marked for pre-launch and traction-stage startups. That means low-cost, scrappy, quick-to-execute methods such as launching on Product Hunt, setting up lean cold email systems, and more.
Whether you're aiming to assess product-market fit or lay a strong foundation for fundraising, the program helps you get there.
How is this better than courses or hiring agencies/full-time employees?
Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.
When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.
Demand Curve gives you a better third option.
We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.
You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.
Can I join if I’m outside the U.S.?
Yes, absolutely.
The Core Plan is fully self-paced, and you can work through it on your own schedule no matter your time zone. Plus, you’ll have access to our AI Growth Copilot, who’s available 24/7 on demand.
If you're interested in the VIP coaching plan, we work with founders worldwide and will coordinate call times that fit your availability.
If you have any questions or concerns before signing up, just email us at help@demandcurve.com.
I’m an experienced marketer. Is this still useful for me?
Maybe.
We’ve had plenty of veteran marketers go through the program and get a ton of value—especially those coming from larger companies who’ve been out of the startup trenches for a while.
In many cases, experienced leaders join an early-stage startup as the new head of growth or head of marketing. Suddenly, they’re the one building channels, writing copy, and deploying experiments again. No big team. No huge budget. The Growth Program helps them retune their tactical skills, sharpen their channel instincts, and get back up to speed on what actually works in a scrappy startup environment.
If you’re deep in execution and startup-stage growth is part of your day-to-day, you’ll find the program immediately useful. If you’re mostly looking for theory or leadership frameworks, this probably isn’t the right fit.
I already purchased the original Growth Program. Do I get access to Growth Program 2.0?
Yes.
If you purchased the original Growth Program, you’ll get access to Growth Program 2.0 at no additional cost. This includes the new platform, updated curriculum, and your full company-specific learning path. Everything you had access to before is now improved and expanded.
Some premium features, such as the AI Growth Copilot and one-on-one coaching, are part of our new subscription plans and not included by default. However, discounts are available for those features if you're interested.
Just email us at help@demandcurve.com, and we’ll make sure you’re taken care of.
