Newsletter archive

Browse through the archive of our Growth Newsletter.

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173

April 23, 2024

Decide where to focus to move the needle: From RICE to DRICE

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172

April 17, 2024

Go extremely over the top to go viral (and make it count)

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171

April 10, 2024

Perfect the 3 Moments of Truth

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170

April 8, 2024

Don’t get AI to write emails. Get it to fill in the blanks.

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169

April 5, 2024

Lessons from two clever ad campaigns

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168

April 3, 2024

Actionable ways to get more out of your SEO articles

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167

March 29, 2024

Wallet Opening Words that increase conversions

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166

March 27, 2024

The Innovator's Dilemma that kills companies

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165

March 25, 2024

Narrow in on their Trigger Events

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164

March 19, 2024

Solve all their problems. SaaS Quick Ratio. Increase friction.

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163

March 13, 2024

Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.

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162

March 5, 2024

Racecar Growth. Dynamic long-tail SEO. Time savings.

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161

February 27, 2024

Remote OK’s upsells. Viral promos. Optimal pricing pages.

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160

February 20, 2024

Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.

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159

February 13, 2024

Amazon mobile teardown. Personal researcher. Objection handling.

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158

February 6, 2024

Graceful exit points. Ad profitability. Satirize your enemy.

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157

January 30, 2024

Valentine's Day hooks. Repeatable themes. Reframe the boring.

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156

January 23, 2024

Stages of Market Sophistication. Strategy, not tactics. Hook resources.

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155

January 16, 2024

Video retention mechanisms. Psych Energy. 2x daily use gamification.

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154

January 9, 2024

Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.

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153

January 2, 2024

3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.

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152

December 27, 2023

Gamify daily usage. Take back, charge more. The "Price Hike" strategy.

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151

December 19, 2023

Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.

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150

December 12, 2023

Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.

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149

December 5, 2023

Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.

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148

November 28, 2023

Weird the normal, thumbnails that increase views, and good processing fluency.

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147

November 21, 2023

Tasting awful & costing more, single opt-in, & stealing from competitors.

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146

November 15, 2023

Death to PMF, grow with free tools, and landing pages that convert.

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145

November 7, 2023

Army of creators, feed a starving crowd, and emotional journeys.

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144

October 31, 2023

"Obviously Awesome," Price Relativity, and X's algorithm.

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143

October 24, 2023

122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.

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142

October 17, 2023

S.C.A.R.F. your ads, viral content formula, and copywriting cheatsheet.

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141

October 10, 2023

Unfair Advantage, psycho-logic, and better annual pricing.

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140

October 3, 2023

Snapple's surprising stats, a PLG invite email, and 7 LP questions.

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139

September 27, 2023

TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."

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138

September 19, 2023

Intention > attention, freebie strategies, and more memorable ads.

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137

September 12, 2023

Keyword monitoring, 5-minute favors, and proven newsletter tactics.

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136

September 6, 2023

Warren Buffet letters, market gaps, and rituals.

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135

August 29, 2023

The ultimate "growth hack," social listening, and juicy internal linking.

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134

August 22, 2023

Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.

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133

August 15, 2023

Ad engagement, perceived vs actual value, and free shipping subscriptions.

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132

August 8, 2023

Ingredients of viral content, questions for experiments, and bonus offers.

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131

August 1, 2023

Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.

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130

July 25, 2023

Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.

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129

July 18, 2023

Sales email sequence template, Instagram hashtags + captions, and touch and taste.

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128

July 12, 2023

AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.

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127

July 6, 2023

SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.

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126

June 27, 2023

Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.

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125

June 20, 2023

Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.

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124

June 13, 2023

Specific suggestions, specific numbers, and the sold-out effect.

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123

June 6, 2023

Growth through activity, 7 social ad tips, and leveraging herd mentality.

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122

June 1, 2023

VFCA copywriting framework, 5 literary devices, and growing with swag.

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121

May 23, 2023

Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.

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120

May 16, 2023

MrBeasts's killer CPA, cold email writing, and when not to gate your gate.

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119

May 9, 2023

Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.

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118

May 2, 2023

Looping shorts, turning articles into Stories, and repurposing influencer viral hits.

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117

April 25, 2023

Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.

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116

April 18, 2023

Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.

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115

April 12, 2023

Transformations, backlinks worth building, and how to lose $100,000.

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114

April 4, 2023

Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.

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113

March 28, 2023

Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.

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112

March 21, 2023

Objection Smashers, 5 questions for better messaging, and Shiny Objective Syndrome

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111

March 14, 2023

3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali Abdaal

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110

March 7, 2023

Averted gazes, TikTok growth, and gamified free trials.

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109

February 28, 2023

Emotional hooks, value prop stories, and useful ChatGPT prompts.

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108

February 22, 2023

Free invites, "so what?", and network bootstrapping.

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107

February 14, 2023

Interface Interruption, spy recruitment, and warm outreach.

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106

February 7, 2023

Viral weirdness, instant gratification, and pattern interrupts.

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105

January 31, 2023

Unsubscribe reminders, the anchoring bias, and the Google Graveyard.

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104

January 24, 2023

AI eye contact, freebies in-store, and short free trials.

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103

January 18, 2023

Ms. Norbury, warmth and competence, and luxury brands

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102

January 10, 2023

The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.

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101

January 4, 2023

Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlines

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100

December 28, 2022

Content distribution, motivating like Beyoncé, and podcast roadshows.

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099

December 20, 2022

Signaling identity, podcasting on YouTube, and the ladder of product awareness.

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098

December 13, 2022

Newsletter cross-promotions, users' goals, and fake email clicks.

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097

December 6, 2022

Un-ignorable products, ZOOM video marketing, and sniper links.

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096

November 29, 2022

Google Doc urgency, challenge networks, and robots vs humans.

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095

November 22, 2022

B2B leads, birthday retargeting, mobile search UX, and AI writers.

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094

November 15, 2022

Domain typos, engaging lurkers, and SEO back doors.

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093

November 8, 2022

Win-win relationships, delight, and zero-click content.

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092

November 1, 2022

Black Friday emails, email snoozing, and AI blog images.

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091

October 25, 2022

Black Friday, recurring revenue, and long-tail SEO.

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090

October 18, 2022

Brand differentiation, ads, and negations.

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089

October 12, 2022

SaaS demos, copywriting, checkout UX, and B2B prospecting.

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088

October 4, 2022

Product announcements, internal linking, and customer stories.

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087

September 27, 2022

Handwritten notes, Shopify's Meta integration, and influencer seeding.

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086

September 20, 2022

Rhyming in copywriting, tiered pricing, and Amazon PPC ads

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085

September 13, 2022

Storytelling, ad pages, and B2B testimonials

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084

September 7, 2022

Clever pricing tactic, backlink opportunities, and friction.

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083

August 30, 2022

DTC retention, pricing, and referral programs.

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082

August 23, 2022

Influencer copywriting, SaaS surveys, and ad creatives.

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081

August 16, 2022

Ad copy, product-market fit, and free trial conversions.

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080

August 10, 2022

CRO, TikTok, and affiliates.

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079

August 2, 2022

Direct mail automation, price anchoring, and backlinks

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078

July 26, 2022

Deliverability, pain-point SEO, and product pages.

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077

July 19, 2022

Virality, content upgrades, and SaaS conversion

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076

July 12, 2022

Product-led growth, surprises for retention, and testimonials.

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075

July 6, 2022

Popups, email copywriting, and YouTube engagement.

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074

June 29, 2022

Content strategy, a B2C ad tactic, and experiment prioritization.

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