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Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.
Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.
Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.
AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.
SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.
Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.
Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.
Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.
Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.
Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.
Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.
3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali Abdaal
Seeding UGC from influencers, improving pricing strategies, and cold email frameworks.
Semantic SEO, viral cycle time, holiday product descriptions, and delivery dates.
Paid email courses, product page optimization, error message marketing, and reddit research.
Facebook video ads, overriding A/B tests, thank you pages, and copywriting tools.