Newsletter archive

Browse through the archive of our Growth Newsletter.

Thank you! We share new playbooks in our weekly newsletter.

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

148

November 28, 2023

Weird the normal, thumbnails that increase views, and good processing fluency.

Read newsletter ->

147

November 21, 2023

Tasting awful & costing more, single opt-in, & stealing from competitors.

Read newsletter ->

146

November 15, 2023

Death to PMF, grow with free tools, and landing pages that convert.

Read newsletter ->

145

November 7, 2023

Army of creators, feed a starving crowd, and emotional journeys.

Read newsletter ->

144

October 31, 2023

"Obviously Awesome," Price Relativity, and X's algorithm.

Read newsletter ->

143

October 24, 2023

122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.

Read newsletter ->

142

October 17, 2023

S.C.A.R.F. your ads, viral content formula, and copywriting cheatsheet.

Read newsletter ->

141

October 10, 2023

Unfair Advantage, psycho-logic, and better annual pricing.

Read newsletter ->

140

October 3, 2023

Snapple's surprising stats, a PLG invite email, and 7 LP questions.

Read newsletter ->

139

September 27, 2023

TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."

Read newsletter ->

138

September 19, 2023

Intention > attention, freebie strategies, and more memorable ads.

Read newsletter ->

137

September 12, 2023

Keyword monitoring, 5-minute favors, and proven newsletter tactics.

Read newsletter ->

136

September 6, 2023

Warren Buffet letters, market gaps, and rituals.

Read newsletter ->

135

August 29, 2023

The ultimate "growth hack," social listening, and juicy internal linking.

Read newsletter ->

134

August 22, 2023

Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.

Read newsletter ->

133

August 15, 2023

Ad engagement, perceived vs actual value, and free shipping subscriptions.

Read newsletter ->

132

August 8, 2023

Ingredients of viral content, questions for experiments, and bonus offers.

Read newsletter ->

131

August 1, 2023

Unity Principle, improving paid survey responses, and Ali Abdaal's lessons for success on YouTube.

Read newsletter ->

130

July 25, 2023

Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.

Read newsletter ->

129

July 18, 2023

Sales email sequence template, Instagram hashtags + captions, and touch and taste.

Read newsletter ->

128

July 12, 2023

AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.

Read newsletter ->

127

July 6, 2023

SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.

Read newsletter ->

126

June 27, 2023

Doubling conversion rates, boosting revenue by 12-22%, and a creative pattern interruption.

Read newsletter ->

125

June 20, 2023

Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.

Read newsletter ->

124

June 13, 2023

Specific suggestions, specific numbers, and the sold-out effect.

Read newsletter ->

123

June 6, 2023

Growth through activity, 7 social ad tips, and leveraging herd mentality.

Read newsletter ->

122

June 1, 2023

VFCA copywriting framework, 5 literary devices, and growing with swag.

Read newsletter ->

121

May 23, 2023

Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.

Read newsletter ->

120

May 16, 2023

MrBeasts's killer CPA, cold email writing, and when not to gate your gate.

Read newsletter ->

119

May 9, 2023

Comparing and contrasting, seeking groundedness, and five psychological principles to use in marketing.

Read newsletter ->

118

May 2, 2023

Looping shorts, turning articles into Stories, and repurposing influencer viral hits.

Read newsletter ->

117

April 25, 2023

Fighting monsters, functional vs. emotional benefits, and 5 ways to repurpose event recordings.

Read newsletter ->

116

April 18, 2023

Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.

Read newsletter ->

115

April 12, 2023

Transformations, backlinks worth building, and how to lose $100,000.

Read newsletter ->

114

April 4, 2023

Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.

Read newsletter ->

113

March 28, 2023

Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.

Read newsletter ->

112

March 21, 2023

Objection Smashers, 5 questions for better messaging, and Shiny Objective Syndrome

Read newsletter ->

111

March 14, 2023

3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali Abdaal

Read newsletter ->

110

March 7, 2023

Averted gazes, TikTok growth, and gamified free trials.

Read newsletter ->

109

February 28, 2023

Emotional hooks, value prop stories, and useful ChatGPT prompts.

Read newsletter ->

108

February 22, 2023

Free invites, "so what?", and network bootstrapping.

Read newsletter ->

107

February 14, 2023

Interface Interruption, spy recruitment, and warm outreach.

Read newsletter ->

106

February 7, 2023

Viral weirdness, instant gratification, and pattern interrupts.

Read newsletter ->

105

January 31, 2023

Unsubscribe reminders, the anchoring bias, and the Google Graveyard.

Read newsletter ->

104

January 24, 2023

AI eye contact, freebies in-store, and short free trials.

Read newsletter ->

103

January 18, 2023

Ms. Norbury, warmth and competence, and luxury brands

Read newsletter ->

102

January 10, 2023

The Pratfall Effect, nailing podcast performances, and the Fashion-AI-ista.

Read newsletter ->

101

January 4, 2023

Boosting engagement with comments, propaganda and Bensi, and ChatGPT outlines

Read newsletter ->

100

December 28, 2022

Content distribution, motivating like Beyoncé, and podcast roadshows.

Read newsletter ->

099

December 20, 2022

Signaling identity, podcasting on YouTube, and the ladder of product awareness.

Read newsletter ->

098

December 13, 2022

Newsletter cross-promotions, users' goals, and fake email clicks.

Read newsletter ->

097

December 6, 2022

Un-ignorable products, ZOOM video marketing, and sniper links.

Read newsletter ->

096

November 29, 2022

Google Doc urgency, challenge networks, and robots vs humans.

Read newsletter ->

095

November 22, 2022

B2B leads, birthday retargeting, mobile search UX, and AI writers.

Read newsletter ->

094

November 15, 2022

Domain typos, engaging lurkers, and SEO back doors.

Read newsletter ->

093

November 8, 2022

Win-win relationships, delight, and zero-click content.

Read newsletter ->

092

November 1, 2022

Black Friday emails, email snoozing, and AI blog images.

Read newsletter ->

091

October 25, 2022

Black Friday, recurring revenue, and long-tail SEO.

Read newsletter ->

090

October 18, 2022

Brand differentiation, ads, and negations.

Read newsletter ->

089

October 12, 2022

SaaS demos, copywriting, checkout UX, and B2B prospecting.

Read newsletter ->

088

October 4, 2022

Product announcements, internal linking, and customer stories.

Read newsletter ->

087

September 27, 2022

Handwritten notes, Shopify's Meta integration, and influencer seeding.

Read newsletter ->

086

September 20, 2022

Rhyming in copywriting, tiered pricing, and Amazon PPC ads

Read newsletter ->

085

September 13, 2022

Storytelling, ad pages, and B2B testimonials

Read newsletter ->

084

September 7, 2022

Clever pricing tactic, backlink opportunities, and friction.

Read newsletter ->

083

August 30, 2022

DTC retention, pricing, and referral programs.

Read newsletter ->

082

August 23, 2022

Influencer copywriting, SaaS surveys, and ad creatives.

Read newsletter ->

081

August 16, 2022

Ad copy, product-market fit, and free trial conversions.

Read newsletter ->

080

August 10, 2022

CRO, TikTok, and affiliates.

Read newsletter ->

079

August 2, 2022

Direct mail automation, price anchoring, and backlinks

Read newsletter ->

078

July 26, 2022

Deliverability, pain-point SEO, and product pages.

Read newsletter ->

077

July 19, 2022

Virality, content upgrades, and SaaS conversion

Read newsletter ->

076

July 12, 2022

Product-led growth, surprises for retention, and testimonials.

Read newsletter ->

075

July 6, 2022

Popups, email copywriting, and YouTube engagement.

Read newsletter ->

074

June 29, 2022

Content strategy, a B2C ad tactic, and experiment prioritization.

Read newsletter ->

073

June 22, 2022

Big-ticket item emails, copywriting frameworks, and respectful personalization.

Read newsletter ->

072

June 15, 2022

"About" pages, product exit points, and onboarding tips.

Read newsletter ->

071

June 10, 2022

Product bundles, TikTok influencers, and the rules of experimentation.

Read newsletter ->

070

June 3, 2022

Ecom pricing psychology, webinars, and freemium/free trial models.

Read newsletter ->

069

May 24, 2022

TikTok creative briefs, Amazon SEO, and app conversion.

Read newsletter ->

068

May 18, 2022

The endowment effect, schema markups, and experiments.

Read newsletter ->

067

May 11, 2022

Word of mouth (and referrals), offboarding, and product page copywriting.

Read newsletter ->

066

May 4, 2022

Copywriting, SEO list posts, and personalization.

Read newsletter ->

065

April 27, 2022

Referral programs, copywriting, and retention tactics.

Read newsletter ->

064

April 20, 2022

Ecommerce navbars, Facebook creative testing, and pricing friction.

Read newsletter ->

063

April 12, 2022

Seeding UGC from influencers, improving pricing strategies, and cold email frameworks.

Read newsletter ->

062

April 6, 2022

Email loyalty programs, media boosts, and internal link structures.

Read newsletter ->

061

March 24, 2022

TikTok Ads, copywriting issues, and Business Score.

Read newsletter ->

060

March 11, 2022

Subscriptions plans, authentic messaging, and hiring SEOs.

Read newsletter ->

059

February 23, 2022

Browse-cart gap, visual SEO, TikTok Ads, and Twitter timing.

Read newsletter ->

058

February 8, 2022

Asset sourcing, irrelevant cross-sells, and offering discounts.

Read newsletter ->

057

January 26, 2022

DTC reviews, landing page copy, free templates, and Ahrefs trick.

Read newsletter ->

056

January 6, 2022

Dark mode ad creatives, product pages, internal links, and reducing form fields.

Read newsletter ->

055

December 17, 2021

Semantic SEO, viral cycle time, holiday product descriptions, and delivery dates.

Read newsletter ->

054

December 3, 2021

Competitor's affiliates, unique holidays, Apple Search Ads, and webinar signups.

Read newsletter ->

053

November 12, 2021

TikTok creators, creating urgency, and microsites

Read newsletter ->

052

October 29, 2021

Paid email courses, product page optimization, error message marketing, and reddit research.

Read newsletter ->

051

October 14, 2021

Facebook video ads, overriding A/B tests, thank you pages, and copywriting tools.

Read newsletter ->

050

October 2, 2021

Better testimonials, iOS 15 email metrics, and problematic SEO.

Read newsletter ->

049

September 17, 2021

Time-to-value, Facebook video ads, cart abandonment, and cold emails.

Read newsletter ->