Newsletter archive

Browse through the archive of our Growth Newsletter.

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249

April 22, 2025

Does your product blend in with competitors? Avoid this branding mistake to stand out.

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248

April 18, 2025

Audience-first companies are the future.

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247

April 15, 2025

How a "Fail" Turned Viral—and 2 Ways to Borrow Big-Brand Buzz (Without Betting It All)

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242

February 27, 2025

Grow by stacking S-Curves

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240

February 20, 2025

The Sales to Fulfillment Continuum

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239

February 18, 2025

Professional motion ads using Keynote

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237

February 6, 2025

10 research-verified ad tactics

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236

February 4, 2025

Leverage your Marketing Advantages to grow faster

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235

January 23, 2025

FaaS: Friction as a Service

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234

January 21, 2025

Opinionated defaults loosely held

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241

January 16, 2025

7 types of landing pages to test

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233

January 14, 2025

12 Pricing Psychology Tips

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232

January 9, 2025

How to choose a topic that makes money

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238

January 7, 2025

Don't be so f*cking boring.

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231

January 7, 2025

10 Ways to Write Hooks (with examples)

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230

December 10, 2024

Start with getting slapped by a baguette

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229

December 5, 2024

Microwave Headlines

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228

December 3, 2024

Why you buy sh*t you don’t need

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227

November 28, 2024

Company brand or personal brand? How to choose.

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226

November 26, 2024

Use Tipping Points to convert more

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225

November 21, 2024

How to ruin your brand with 1 tweet

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224

November 14, 2024

Identify growth opportunities with the Adjacent User Theory

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223

November 12, 2024

It’s not “what” but “where”

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222

November 7, 2024

The best "political" ad I've seen

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221

October 31, 2024

It’s about the work on your desk

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220

October 29, 2024

The art of naming your startup/product

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219

October 24, 2024

The art of competitor bashing

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218

October 22, 2024

Use conflict to make people care

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217

October 15, 2024

The horrors of horizontal tabs

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216

October 10, 2024

The Irresistible Offer Formula

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215

October 8, 2024

It’s not all about the CPM and CPC

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214

October 1, 2024

Extra-dimensional advertisements

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213

September 26, 2024

Break the Fourth Wall

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212

September 24, 2024

A cautionary advertising tale (with lessons)

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211

September 19, 2024

7 tactics AG1 uses to justify its price tag

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210

September 17, 2024

Don’t appeal to reason. Appeal to interest.

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209

September 12, 2024

The Bullseye Exercise Framework

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208

September 10, 2024

Remind customers how your product is helping them

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207

September 5, 2024

Reframe your flaws as benefits

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206

September 3, 2024

Be a little unclear and cryptic

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205

August 30, 2024

Generate hundreds of copy ideas

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204

August 22, 2024

Twisted visual. Straight line.

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203

August 15, 2024

Be candid with your flaws.

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202

August 8, 2024

Harry’s three fundamental rules for good copy

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201

August 6, 2024

Tap into relatable truths

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200

August 2, 2024

Taking advantage of a familiar interface

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199

July 25, 2024

What are you really selling?

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198

July 23, 2024

The perfect landing page checklist

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197

July 18, 2024

6 tips to improve your copywriting

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196

July 16, 2024

The seductive power of ugly ads

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195

July 11, 2024

Play the long game with soft-sell ads

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194

July 9, 2024

Three of Oatly’s insane campaigns

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193

July 2, 2024

The Toilet Paper Rule

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192

June 27, 2024

Timeless marketing lessons from print ads

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191

June 25, 2024

Control the narrative with X vs. Y ads and posts

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190

June 20, 2024

Use power words in the right order to trigger the right emotion

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189

June 18, 2024

How to write marketing emails that convert

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188

June 13, 2024

The best marketing channel for your business

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187

June 11, 2024

How to sustain interest throughout a video

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186

June 6, 2024

6 lesser-known ad remarketing strategies

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185

June 4, 2024

Convert more with your homepage

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184

May 30, 2024

Use the AIDA and 1,3,5+ Frameworks to optimize ads

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183

May 28, 2024

12 Go-to-Market Strategies (and when to use them)

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182

May 23, 2024

How Calm grows on autopilot from YouTube

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181

May 21, 2024

10 science-backed tips for customer reviews

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180

May 16, 2024

The 4 high-level ways to drive growth (and how to use them)

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179

May 14, 2024

How to generate 10+ posts for 1 idea

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178

May 9, 2024

The perfect SEO blog post checklist

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177

May 7, 2024

Business in the front 👩‍💼, party in the back 👩‍🎤

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176

May 2, 2024

Teardown of an emotionally powerful ad

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175

April 30, 2024

We don't have short attention spans. We have short consideration spans.

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174

April 25, 2024

How to actually write a strategy document

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173

April 23, 2024

Decide where to focus to move the needle: From RICE to DRICE

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172

April 17, 2024

Go extremely over the top to go viral (and make it count)

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171

April 10, 2024

Perfect the 3 Moments of Truth

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170

April 8, 2024

Don’t get AI to write emails. Get it to fill in the blanks.

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169

April 5, 2024

Lessons from two clever ad campaigns

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168

April 3, 2024

Actionable ways to get more out of your SEO articles

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167

March 29, 2024

Wallet Opening Words that increase conversions

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166

March 27, 2024

The Innovator's Dilemma that kills companies

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165

March 25, 2024

Narrow in on their Trigger Events

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164

March 19, 2024

Solve all their problems. SaaS Quick Ratio. Increase friction.

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163

March 13, 2024

Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.

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162

March 5, 2024

Racecar Growth. Dynamic long-tail SEO. Time savings.

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161

February 27, 2024

Remote OK’s upsells. Viral promos. Optimal pricing pages.

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160

February 20, 2024

Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.

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159

February 13, 2024

Amazon mobile teardown. Personal researcher. Objection handling.

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158

February 6, 2024

Graceful exit points. Ad profitability. Satirize your enemy.

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157

January 30, 2024

Valentine's Day hooks. Repeatable themes. Reframe the boring.

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156

January 23, 2024

Stages of Market Sophistication. Strategy, not tactics. Hook resources.

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155

January 16, 2024

Video retention mechanisms. Psych Energy. 2x daily use gamification.

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154

January 9, 2024

Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.

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153

January 2, 2024

3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.

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152

December 27, 2023

Gamify daily usage. Take back, charge more. The "Price Hike" strategy.

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151

December 19, 2023

Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.

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150

December 12, 2023

Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.

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149

December 5, 2023

Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.

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148

November 28, 2023

Weird the normal, thumbnails that increase views, and good processing fluency.

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147

November 21, 2023

Tasting awful & costing more, single opt-in, & stealing from competitors.

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146

November 15, 2023

Death to PMF, grow with free tools, and landing pages that convert.

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