Frequently Asked Questions

Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.

If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.

If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.

Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.

The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.

You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.

We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.

As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.

The program and our membership plans are designed for flexibility. You can use it how and when you need it.

If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.

If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.

No matter your pace, the program is built to meet you where you are.

Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.

When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.

Demand Curve gives you a better third option.

We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.

You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.

Yes.

If you purchased the original Growth Program, you’ll get access to Growth Program 2.0 at no additional cost. This includes the new platform, updated curriculum, and your full company-specific learning path. Everything you had access to before is now improved and expanded.

Some premium features, such as the AI Growth Copilot and one-on-one coaching, are part of our new subscription plans and not included by default. However, discounts are available for those features if you're interested.

Just email us at help@demandcurve.com, and we’ll make sure you’re taken care of.

Demand Curve is designed for nearly every B2B or B2C tech startup.

Whether your startup is a SaaS, AI, marketplace, hardware, or what we call a modern B2B company (think tech-enabled services, modern media, or education), you’ll find a tailored path specific to your company type.

Please note: we do not currently have specific paths for eCommerce or D2C brands. However, hundreds of D2C founders have gone through the program with great success. The vast majority of material is still highly relevant and actionable, but most examples and case studies are geared toward tech startups.

If you have any questions, email us at help@demandcurve.com.

Absolutely. The program is designed for anyone working on growth at a startup, not just founders.

Whether you're a marketer, agency, freelancer, or simply wearing multiple hats on a startup team, you'll find tactical playbooks, step-by-step projects, and real examples to help you level up fast and execute with confidence.

Absolutely. In fact, if you're pre-launch, this may be one of the most valuable investments you can make.

Early-stage founders often don’t have the budget to hire help. But getting the right users into your product is a critical part of validating product-market fit and getting traction, and we help you do exactly that.

Every company path in the program includes channels and tactics specifically marked for pre-launch and traction-stage startups. That means low-cost, scrappy, quick-to-execute methods such as launching on Product Hunt, setting up lean cold email systems, and more.

Whether you're aiming to assess product-market fit or lay a strong foundation for fundraising, the program helps you get there.

Yes, absolutely.

The Core Plan is fully self-paced, and you can work through it on your own schedule no matter your time zone. Plus, you’ll have access to our AI Growth Copilot, who’s available 24/7 on demand.

If you're interested in the VIP coaching plan, we work with founders worldwide and will coordinate call times that fit your availability.

If you have any questions or concerns before signing up, just email us at help@demandcurve.com.

Maybe.

We’ve had plenty of veteran marketers go through the program and get a ton of value—especially those coming from larger companies who’ve been out of the startup trenches for a while.

In many cases, experienced leaders join an early-stage startup as the new head of growth or head of marketing. Suddenly, they’re the one building channels, writing copy, and deploying experiments again. No big team. No huge budget. The Growth Program helps them retune their tactical skills, sharpen their channel instincts, and get back up to speed on what actually works in a scrappy startup environment.

If you’re deep in execution and startup-stage growth is part of your day-to-day, you’ll find the program immediately useful. If you’re mostly looking for theory or leadership frameworks, this probably isn’t the right fit.

Yes. We offer a 7-day money-back guarantee.

You’ll have a full week to explore the program, try out the tools, and make sure it’s the right fit for you.

The AI Growth Copilot is one of the newest additions to the Growth Program. Think of it as your always-on growth advisor, trained on everything we know.

You can ask it anything related to startup growth—from “How should I price my SaaS product?” to “Can you review this landing page?” to “Help me refine my positioning and messaging.”

The Copilot serves as both a strategic thought partner and a tactical problem solver. It can guide you through high-level decisions, offer step-by-step solutions, and even point you to the exact sections of the program that apply.

It’s like knowing dozens of growth experts in your corner 24/7 without the steep price tag.

The VIP Plan gives you direct access to Demand Curve’s leadership team for hands-on coaching and mentorship.

You’ll start with an onboarding call where you’ll meet your coach, get settled into the product, and walk through your startup’s goals and challenges. From there, your coach will work with you to refine your growth strategy and roadmap to ensure you're set up for success.

You’ll also get in-depth audits and teardowns of the deliverables you create along the way. That could include landing pages, ad creatives, funnel flows, and dozens of other assets you may produce throughout the program.

We’ve designed the VIP Plan to give you access to some of the top growth experts out there at a fraction of the cost of hiring an agency or full-time team member.

Your coach will be a member of Demand Curve’s leadership team—including our founders and Chief Growth Officer.

We don’t outsource coaching to junior staff or freelancers. You’ll be getting hands-on mentorship from the same people who built Demand Curve and helped scale hundreds of the fastest-growing startups.

We also cap the number of VIP members to ensure every founder gets the attention and support they need.