Growth Newsletter #194

July 9, 2024

Today, we build off an example from last week—a $786.9M per year brand.

"Alternative milk products" is a horribly boring category. Yet despite this, Oatly has managed to become one of the most talked-about brands.

Let's dive into 3 of their insane marketing campaigns. 

– Neal

Clever re-use of one of the most recognizable symbols and slogans in the world:

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice