Growth Newsletter #195

July 11, 2024

Y’all know the old adage:
If you want to go fast, go alone.If you want to go far, go together.
—African Proverb

Well, here’s a new one for you:

If you wanna grow fast, sell hard.
If you wanna grow far (steadily, consistently, and healthfully), sell soft.
—Neal O’Grady

Today’s newsletter covers why you should consider creating soft-sell video ads.

From Wes Kao. How many problems can you get away with on your climb?

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice