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Marketers love to muse and say a lot of things that sound plausibly true but aren't backed by anything.
So today let’s focus on 10 rapid-fire tactical tips on running ads based on actual research studies that I’ve pulled from the great newsletter/site Science Says.
I’ll give links to each article so you can read more and find the underlying research paper they’re based on.
Let's dive in 🔬
– Neal O'Grady
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