Growth Newsletter #110

March 7, 2023

Hey everyone! 

This week we cover averted gazes, TikTok growth, and gamified free trials.

But first I want to announce some upcoming changes to the newsletter. 

Ultimately, we want the value ratio for our readers to be super high. So as of April we'll be shifting to just a couple, small, text-only sponsor mentions at the top of each newsletter.

We'll also be switching to a self-serve, more affordable funnel for those interested.

Thanks for being a reader and supporting DC! We're a scrappy bootstrapped team who's constantly playing around and experimenting. And our north stars are: 1) high-quality and novel content, and 2) giving more value than we take.

If you ever have feedback or ideas for us, please hit reply. We read every email :). 


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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice