Growth Newsletter #110
Hey everyone!
This week we cover averted gazes, TikTok growth, and gamified free trials.
But first I want to announce some upcoming changes to the newsletter.
Ultimately, we want the value ratio for our readers to be super high. So as of April we'll be shifting to just a couple, small, text-only sponsor mentions at the top of each newsletter.
We'll also be switching to a self-serve, more affordable funnel for those interested.
Thanks for being a reader and supporting DC! We're a scrappy bootstrapped team who's constantly playing around and experimenting. And our north stars are: 1) high-quality and novel content, and 2) giving more value than we take.
If you ever have feedback or ideas for us, please hit reply. We read every email :).
–Neal
Community Spotlight
News and Links
News you can use:
- Say hello to the ChatGPT API, which OpenAI rolled out last week. Now devs can integrate the AI tool with apps and products. Same goes for Whisper, the speech-to-text model. Snapchat, Instacart, and Shopify are already taking advantage.
- YouTube’s working on generative AI tools for content creators. For example, a feature that’ll let creator change their outfits virtually. Also, expect to see something like TikTok’s Duet feature, but for YouTube Shorts later this year.
- Speaking of TikTok, the app is introducing a 60-minute daily screen time limit for users under age 18. Users over 13 can opt out, though.
- LinkedIn is introducing collaborative articles, a way to curate expert knowledge. Worth giving it a shot to bring more exposure to your brand.
- Just like how most social platforms are focusing on video, Pinterest is testing a new video-based ad format called “Premiere Spotlight.” It’s a video ad that runs for 24 hours at the top of the app’s search page.
- The Creative Strategy Sprint is available as of March 15th! Learn how to make ad creatives that convert people into customers. Join waitlist to get 20% off at launch.
Podcast we're loving: Marketing Against the Grain*
Kipp Bodnar (HubSpot CMO) and Kieran Flanagan (Zapier CMO), lead you down the rabbit hole of marketing trends, growth tactics, and innovation. These are not your typical Twitter-thread-regurgitated marketing tactics. These are new methods, with unfiltered examination of successful fresh ideas.
Check out their episode: The 5 Marketing Mistakes that are Killing Your Business
Here at DC, we're huge advocates for the importance of brand, so we're big fans of this episode. Kipp and Kieran break down why hiring solely for experience is wrong, why "Best Practices" aren't always the best, and other common brand misconceptions.
*Sponsored by Hubspot
Something fun
From @kendra_allenby