In case you missed it, the movie Her is quickly becoming a reality with ChatGPT-4o (who is naming this stuff 🤣)
But for now, humans still exist and read things. This post dives into a key element of systematizing content creation—the fundamental types of posts you can do.
It also includes a cheatsheet, because who doesn't love a good tl;dr?
Let's dive in 👒
– Neal
Superside
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## Edits
Brought to you by Superside.
Are you ready to revolutionize your approach to design and marketing?
Dive into Superside's 2-day virtual summit, "The Infinite Canvas: Exploring AI’s Creative Potential."
Here's what to expect:
* 8 dynamic sessions led by industry experts from Figma, Microsoft, and Google, uncovering the true potential of AI for your team.
* Zero surface-level discussions—dive deep into advanced strategies.
* Discover overlooked performance opportunities.
* Actionable tactics and a clear roadmap to maximize your AI impact.
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👉Audit of content and strategy
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👉Low-hanging fruit you can reap in the next 90 days
## Edit
Brought to you by dofollow.com—the B2B SaaS link building specialists.
Pages ranking #1 on Google have an average of 3.8x more backlinks than their competitors.
How can you compete with competitors that have had years to build links?
dofollow.com helps startups rapidly scale organic traffic with powerful backlinks from the top 1% of sites—including Hubspot, BigCommerce, Canva, and 100s more.
Find out more with a free backlink assessment:
* Audit of your content and strategy
* In-depth competitor backlink analysis
* Low-hanging fruit you can reap in the next 90 days
10 types of posts and how to do them
Insight from Neal's Newsletter 🍉
How people/companies normally create an article or post:
They randomly pick a topic out of the air and start writing, not really knowing where it's gonna end up. The structure kinda just happens as they write.
They hit publish, and that topic is “done.”
Right?
Unfortunately, four things make that the wrong way to do it:
- People need to hear the same message numerous times in numerous ways for the message to sink in.
- You can’t guarantee that everyone will see a given post, article, or newsletter.
- Companies only have so many core ideas to communicate.
- Generating ideas and creating content is a slog if done haphazardly.
Finding ways to share the same idea in dozens of ways is critical.
How they should create content:
- Use a system to generate ideas (like listing out all your customers' problems)
- Turn each idea into numerous, clearly-defined posts
To achieve #1 and #2, you need to understand the 10 fundamental types of posts you can create. Using them you can turn a single topic into dozens of pieces of unique-feeling content.
The 10 types of posts
The easiest way to illustrate this is with a visual with examples baked in:
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Here’s a high-res version to save for future use.
An example using a single topic
Let’s come up with a post for each type for "writing strong hooks:"
- Actionable: "How to write a fear-based hook"
- Observation: "The best creators' hooks don't feel like hooks"
- X vs Y: "When you use a hook vs When you don't"
- Motivation: "How a powerful hook got me featured in Forbes"
- Analytical: "Hooks from LinkedIn's Top 30 Creators"
- Listicle: "10 books for writing hooks"
- Contrarian: "Most hooks are clickbait"
- Testimonial/Client win: "How my client grew to 50k followers"
- Personal story: "How obsessing over my hooks changed my business"
- Meme: idk some meme about hooks
These are just off-the-cuff ideas. You could approach each one quite differently:
- There are endless memes.
- You can share multiple client stories over time.
- You can share various frameworks on writing hooks.
- You can analyze specific people’s hooks.
In short, you could easily generate over 100+ post ideas about writing hooks using these 10 post types as a guide.
And that’s just for the content idea of “writing hooks,” which could be a subtopic within broader topics like creating ads, copywriting, or audience building.
Plug these into your content creation system, and it will be much easier to generate a ton of great post ideas. Read the full article for examples and frameworks.