The ultimate irony that most people don't know is that the poet T.S. Elliot said nearly the same thing 40 years earlier:
"Immature poets imitate; mature poets steal."
You could argue that Picasso stole Elliot's idea and adapted it to his industry, creating a more generalized, memorable, and punchier version in the process.
Which is probably why society quotes Picasso and not Elliot.
So, take a lesson from Picasso and use other people's great ideas and marketing dollars to your advantage by lovingly stealing and adapting them.
Today, we'll dive into how to gather inspiration for ad creatives.
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These tools let you search for the ads being run by specific companies.
Here's a walkthrough from Joey of how to do just that:
And, of course, if you decide to use Foreplay or Atria, save any great ads you find to your boards. If not, you can also save them to a swipe file, notion, google drive, or whatever else you may use.
Social media
How to tell you're a real marketer:
You stop to watch the ads as you browse social media. AND you save the ones you find interesting.
Whenever you're scrolling through Instagram, TikTok, LinkedIn, YouTube, or wherever, take note of an ad that:
Catches your attention
Makes you stop scrolling
Keeps you watching until the end
Has you questioning whether you should click or not
Or, is just creative or interesting
Then, you can save the ads to Foreplay for future reference. You do that by forwarding the ad to the Foreplay Instagram account (assuming you linked your Instagram to your Foreplay account).
Note: I apologize in advance for the search results that come up when you search "foreplay" on Instagram 🙄.
Databases and galleries
Various websites or influencers out there have curated ads:
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
