Growth Newsletter #174

April 25, 2024

We all obsess over the business “idea.” 9 times out 10 what we mean is the product:

  • An electric car
  • A language learning app
  • A greens powder

The idea is the foundation. It's not particularly valuable in itself. 

Lots of companies tried to make a language learning app. But they all sucked until Duolingo used this strategy:

"Use gamification to make language learning feel like a game rather than a chore."

(It also helped that they made it free during the growth phase and monetized it by crowdsourcing document translation using students as labor.) 

Clearly, the strategy is more important than the idea.

In this issue, we'll talk about how to actually write a strategy document that works.

– Neal

The danger of design by committee.

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Alex Kracov
Head of Marketing, Lattice