Where entrepreneurs build UNIGNORABLE personal brands
Algorithms change fast. Human nature doesnât.
UNIGNORABLE is the 34-day group challenge for ambitious entrepreneurs. Learn the science of attention and persuasion so you can build an audience of future buyers.
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep in your buyerâs mind
Wall of {Internet} Fame
Do you recognize some of our famous alumni?
Together, these unignorable experts have 4,247,628+ followers on LinkedIn &Â X.
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Do you want to be next?
You must become UNIGNORABLE
Itâs simple. But not easyâŠ
Building an audience is f*cking hard
Youâve likely spent hours painstakingly crafting LinkedIn posts, Twitter threads, or YouTube videos you hoped would go viralâŠ
Maybe youâve tried copying the gurus and using their âproven templatesâ and yetâŠÂ
Your post got 5 f*cking views.đ
Being ignored is downright soul-crushing.
Itâs not your fault though. The truth is youâve been lied to by the audience growth experts.
What worked for them wonât work for you.
Chances are their business looks totally different than yours, right?
There is a better wayâŠ
We live in the attention economy. If you canât get people to stop scrolling and pay attention to your content... theyâll never buy.
You donât need more beginner advice.
Youâve already bought the online courses and read the LinkedIn posts promising to help you âreach 100,000 followers in just 7 dead-simple stepsââthat crap didnât help.
You donât need someone to tell you to âstay consistentâ or to âengage with other people for 15 minutes each dayâ. You already know that stuff.
Your current approach isnât working.
If you want to attract more buyers, diversify income streams, or build demand for a more scalable offer⊠something has to change.
That âsomethingâ is YOU.
You need to become UNIGNORABLE
UNIGNORABLE is a 34-day group challenge for people who want to build an audience of future buyers.
Weâll show you whatâs working today and teach you WHY it works based on timeless psychology principles.
Youâll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.
The best part? You wonât have to do it alone.
Youâll apply everything you learn with support from us and other smart entrepreneurs.
Is UNIGNORABLE right for you?
Are you an ambitious entrepreneur who wants to scale your business?
Have you tried building an audience on your own without getting much traction?
Has imposter syndrome or self-doubt kept you from getting started?
Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?
Have you had moments of success⊠only to see the results vanish into thin air as your go-to tactics become ineffective?
Do you want to build an audience the smart wayâwithout resorting to clickbait that generates followers but not trust?
Ready to take the plunge but donât want to do it alone?
If you can relate to any of these, UNIGNORABLE is for you
How it works
Behavior change is hard. Growth is hard. Luckily, weâre experts at both.
Peer support & collaboration
Youâll work directly with a cohort of peers. Learn from each other. Exchange feedback. Help amplify each other on social media. And hold each other accountable.
We promise: you wonât feel alone anymore.
Learn the WHY behind the HOW
There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.
UNIGNORABLE focuses on the WHY behind the HOW. You'll learn the timeless psychological principles for viral content.
Bite-sized video lessons and exercises. Spread out over 34 days.
Most courses take pride in selling you â80 hours of video content.â Not us. Each day, youâll watch short video lessons and complete an exercise to action what you learn.
UNIGNORABLE is designed to produce resultsâ not keep you busy.
Deeply understand your audience
The best marketers arenât the ones who know the most about channels or tactics. They know the most about... people.Â
Itâs time to get clear about who to serve, finally. And youâll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.
Focus on progress, not perfection
In audience building, perfectionism, and imposter syndrome keep most people stuck. But not you. Not anymore.
In UNIGNORABLE, weâll push you to publish consistently and learn from your audience. Youâll figure out what works, gain real traction, and build real confidence.
Competitions & prizes
Everything feels like work nowadays. Letâs change that. You and your cohort will engage in some friendly competition. Completing challenges and winning prizes along the way.
The prizes? Theyâre a secret (and theyâre awesome).
Ready to create unignorable content? The kind of content that builds your audience and your bank account?
Meet your instructors
UNIGNORABLE was created by Katelyn Bourgoin and Neal O'Grady. We know first-hand how valuable audience building isâitâs the bedrock of our businesses.
Collectively, we reach an audience of over 1 million founders & marketers.
Katelyn Bourgoin
Katelyn is the founder of Why We Buy. Katelyn offers live workshops and on-demand tools to help growth-ready teams get inside their customerâs heads so they can market smarter.
Sheâs taught 8,000+ students ranging from solopreneurs to agencies, fast-growing startups, and Fortune 100 companies. By applying her methods, many of Katelynâs students have added 6, 7, or even 8-figures in revenue.
She has 65,000 newsletter subscribers and over 210,000 followers across Twitter and LinkedIn.
Katelyn built a thriving online business without a big team or financial safety net (and as a new mom). If she can do it, so can you!
Neal O'Grady
Neal is a co-founder of Demand Curve and Bell Curve. He writes DC's weekly newsletter for 95,000+ marketers and founders.
Demand Curve has taught growth marketing to thousands of startups and individual creators, totalling millions in course revenue.
This includes a previous audience-building course (think of it as âversion 1.0â of UNIGNORABLE) with Sahil Bloom. We helped 750+ people build thriving audiences, and many of those students have gone on to build six-figure audiences.
He has 74,000 followers on LinkedIn.
We've generated over ~$15M in agency revenue through content alone.
What you'll learn
Trick yourself to publish consistently
The top 2 reasons people don't succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We'll cover the importance of publishing early and publishing often.
The art & science of pre-suasion
The worldâs more persuasive entrepreneurs all have one thing in common: they understand how to prime an audience BEFORE they try to sell them. After this lesson, youâll know too.
Overcome imposter syndrome
It's time to get your head in the game. You'll identify the fears and challenges that have been holding you back. And you'll learn how to "hack" your brain to push past those barriers and achieve your goals.
Become âthe oneâ on a topic
We live in a noisy, noisy world. To stand out, you need to do lessânot more. You must occupy a single, unique space in your buyer's mind. You'll learn how to identify your space. Or as we like to call it, "your one-ness."
Deeply understand your customer
The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You'll identify your best-fit buyers and learn to think differently about why they really buy.
10x your post engagement
We've all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else's? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.
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Find endless content inspiration
You've likely heard the expression, "great artists steal." Well, so do great audience-builders. You'll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.
Write scroll-stopping hooks
Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you'll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.
Systemize content production and leverage AI
Weâll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI to enhance your thinking (not do it for you).
Learn the 7 Fs of attention
Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 Fâs to create un-ignorable content. After these 7 eye-popping lessons, youâll know how to become un-ignorable too.
Create your double-down plan
Youâll analyze your traction and choose where you plan to double down. Youâll choose one topic, one audience, and one channel to focus on for the next 100 postsâfocus is key to growth.
Ready to become UNIGNORABLE?
Enrollment closed for January, 2025 cohort.
Core
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18 bite-sized video/text lessons: Learn how to create Un-ignorable content (~12 mins each).- Step-by-step exercises to build your personal brand strategy
- A reusable content planning system to ensure you never run out of ideas.
- Channel cheatsheets: Learn what's working today on each social media channel.
- Access to a community forum to get feedback on your work and collaborate on projects.
- Accountability to help you stay on track with projects.
- Engagement squad: You'll join a small, ambitious group of smart peers to exchange feedback and support each otherâs audience growth efforts.
- Office hours: Join us live for four 60-minute Q&A sessions to get answers to your burning questions.
- Fast feedback sessions: Join live breakout sessions with your peers to talk through challenges and critique each other's work.
- Co-writing sessions: Stay accountable by hopping on co-working sessions with your peers.
VIP
- Two 30-minute 1:1 coaching calls with Katelyn and Neal.
- Mastermind session: Small group mastermind session with Katelyn and Neal to help nail your topic and best-fit buyers.
- Exclusive VIP Chat: You, Katelyn, Neal, and the 9 other VIPs will have an exclusive chat.
- In-depth profile review: Katelyn or Neal will do a deep-dive audit of your primary social media profile.
What students say about the UNIGNORABLE CHALLENGE
FAQ
Questions we're most often asked.
Iâm starting from scratch â will this work for me?
We call this the âcold startâ problem. How can you build an audience if you're publishing content to an audience of zero (ok, fine, maybe an audience of 1 â thanks, Mom!)?Â
It can feel like an insurmountable barrier. And for many new creators, it is.
But thatâs the beauty of UNIGNORABLE. Youâre not just learning how to build an audience. Your cohort peers will also be your first fans. Youâll be there to engage with and share each otherâs content. Youâll have a built-in hype team from day one.Â
We'll also help you identify your audience and topic and teach you how to create unignorable, intention-building content for them.
When does it start?
The next cohort will start on January 20th, 2025. We will invite you to the community on the 17th to get acquainted with the platform so you can hit the ground running on the 20th.
The cohort runs for 34 days and ends on Feb 21st, 2025.
Am I a fit for UNIGNORABLE?
UNIGNORABLE is designed for serious entrepreneurs who want to build a personal brand.
To get the most out of the program, all participants should have base-level marketing knowledge and experience. If you have zero marketing experience, this program isnât right for you yet. Come back when youâve got a little marketing knowledge under your belt.
Whatâs the schedule and time commitment?
The next cohort starts on January 20th, 2024. We'll send invites to the community on January 17th so you can hit the ground running on the 20th.
It includes short lessons spread over 34 days and the cohort ends. Each video lesson is ~12 minutes long, and youâll complete exercises and mini-challenges to put what you learned into practice. All in, expect to invest up to 45 minutes daily, Monday through Friday.
There are weekly live sessions on Tuesdays and Wednesdays at 9 am PT / 12 pm ET. All webinar events are recorded, so you can watch the replay if you miss one.
Weâll also host optional live co-writing sessions once per week. You can attend a session at 9am ET or 9am PT. Offering 2 different times ensures everyone has a chance to attend regardless of timezone.
VIPs have additional calls, including small group masterminds and 1:1 calls with Katelyn and Neal.
Is there a refund policy?
You bet! If at any time during the first week you realize UNIGNORABLE isnât right for you, weâll give you a full refund â no questions asked.
How much does UNIGNORABLE cost?
There will be 2 tiers depending on the level of support you're looking for:
- Core plan: TBD
- VIP plan: TBD
All students will have:
- Lifetime access to course content.
- Access to community forum.
- Weekly co-working sessions.
- Small-group engagement squads.
VIPs get more direct access to Katelyn and Neal with mastermind calls, 1:1 calls, and profile reviews.
Is this just another audience building course? Iâve seen a ton of those lately.
So have we. And thatâs a big reason we felt compelled to create Un-ignorable.Â
Most courses are long self-serve video lessons.
Some guru shows you the exact tactics, templates and âformulasâ theyâve used. Actionable â sure. The problem? It leads to thousands of copycats. People using the exact same tactics, quickly making them ineffective for everyone. Worse, these courses donât teach you WHY those methods work. Without a deep understanding of the WHY, youâre completely trapped. Totally dependent on the next big âhackâ to get any results.
UNIGNORABLE is different. Itâs a cohort-based challenge designed to help you level up. Youâll learn what to do, how to do it, andâmost importantlyâwhy it works.Â
Youâll have questions along the way. Youâll want feedback from your peers and from your instructors. And youâll want to feel confident youâre doing it right. Thatâs exactly what you get.
The best part? A little friendly competition will push you to overcome past stumbling blocks while making a bunch of new friends along the way.
My business is shifting. Should I wait to join until I figure out whatâs next?
No. This challenge will help you to figure out what youâre uniquely great at and how to leverage your One-ness to build a tribe of followers and future buyers.
When you get this part right, magical things can happen. Case in point:
Who is NOT a fit?
UNIGNORABLE is not a good fit for people who want to grow a company account (e.g., your company's branded Twitter or YouTube account or corporate profile page on LinkedIn).Â
People relate to people. This is why the principles and tactics we teach in the course are specifically designed to help you build a following underneath your personal brand (whether you currently have one or not), not your company's brand (or the one you work for).Â
However, the goal of your personal brand is to help your company get more customers. You become the relatable person they trust behind the brand.
The best companies these days encourage their entire team to build up their personal brands. It helps them and the company.
If you're still not sure if Un-ignorable is right for you, email us at: help@demandcurve.com
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Should I do Core or VIP?
We offer two UNIGNORABLE tiers, depending on individual factors such as budget and learning style.
Here's the TL;DR of each tier:Â
- Core: You learn best with others. In this tier, you get direct access to the instructors via the community and Q&A sessions. Youâll also tap the full power of the community. Youâll be placed into a âsquadâ of ~20 fellow participants. Your squad will hold you accountable, provide feedback, and be your thought partners. Theyâll also be your earliest fans when you start publishing content. Core members also get access to live âfast feedbackâ sessions where youâll break out into small groups to push through barriers, exchange learnings, and brainstorm new tactics and content ideas. There will also be recurring co-writing sessions to stay accountable and improve copywritingâ
- VIP: This is the whole shebang. If you absolutely must make audience-building work, this is the tier for you. You get everything from the Core plan PLUS direct, 1:1 instructor support. This includes two 30-minute coaching calls with Katelyn and Neal, an audit of your social media profile, access to a live, small-group coaching session, and a dedicated VIP chat where Katelyn and Neal will respond to questions asynchronously.
Note due to constraints on Katelyn and Neal's time, we can only do max 10 VIP spots. We cannot squeeze anybody else in ;)
