Build an UNIGNORABLE personal brand (that makes clients chase you)
Algorithms change lightning-fast. Human nature doesnât.
UNIGNORABLE is the only personal branding course based on the science of attention and persuasion. We've helped 1,482 entrepreneurs build audiencesâŠÂ that actually buy. Now itâs your turn.
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep inside in your buyerâs mind
Wall of {Internet} Fame
Do you recognize some of our famous alumni?
Together, these unignorable experts have 4,221,000+ followers on LinkedIn &Â X.
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Do you want to be next?
You must become UNIGNORABLE
Itâs simple. But not easyâŠ
Quick message from Katelyn &Â Neal
As you might rememberâŠ
We decided to run the final live UNIGNORABLE Challenge in January 2025.Â
Katelyn is busy working on her new personal branding studio, and our team at Demand Curve is all-in on our new Growth Program.
We planned to retire UNIGNORABLE (launching and running live cohortsâwhile funâwas hugely time-intensive). Then we realizedâŠ
Our DMs are full of people asking if they could just buy the UNIGNORABLE course curriculum.
And honestly? We thought⊠why not?
The lessons from UNIGNORABLE have genuinely changed businessesâand livesâfor the better.
We routinely see alumni sharing messages like this, even years after they joined:
So we decided to make the curriculum available one last time as a self-guided course you can complete whenever you want.
Here's the deal:
For a very limited time, you can access the same psychology-based course that helped 1,482 entrepreneurs build audiences that actually buy.
After January 2, 2026, the course is being locked away in the vault. Forever.
With the rise of AI, itâs never been more important to build a personal brand that buyers know and trust.Â
You know that, butâŠ
â Katelyn & Neal
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Building an audience is f*cking hard
Youâve likely spent hours painstakingly crafting LinkedIn posts, Twitter threads, or YouTube videos you hoped would go viralâŠ
Maybe youâve tried copying the gurus and using their âproven templatesâ and yetâŠÂ
Your post got 5 f*cking views.đ
Being ignored is downright soul-crushing.
Itâs not your fault though. The truth is youâve been lied to by the audience growth experts.
What worked for them wonât work for you.
Chances are their business looks totally different than yours, right?
There is a better wayâŠ
We live in the attention economy. If you canât get people to stop scrolling and pay attention to your content... theyâll never buy.
You donât need more beginner advice.
Youâve already bought the online courses and read the LinkedIn posts promising to help you âreach 100,000 followers in just 7 dead-simple stepsââthat crap didnât help.
You donât need someone to tell you to âstay consistentâ or to âengage with other people for 15 minutes each dayâ. You already know that stuff.
Your current approach isnât working.
If you want to attract more buyers, diversify income streams, or build demand for a more scalable offer⊠something has to change.
That âsomethingâ is YOU.
I posted to LinkedIn every day for 13 weeks and added $2.6m of new pipeline during that time.
You need to become UNIGNORABLE
If youâre ready to build an audience of future buyers, this self-guided course is for you.
Here's the thing though...
This isn't another guru course promising you'll hit 100k followers by âhacking the algorithm.â
(We both know that's BS.)
Weâll show you whatâs working today and teach you WHY it works based on timeless psychology principles.
So when the algorithm changes next week or next year, youâre covered. Always.
Youâll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.
The best part? Unlike a live challenge, you can go at your own pace.
Finish fast if you're motivated AF. Or take your sweet time.
You get lifetime access either way.
Is UNIGNORABLE right for you?
Are you an ambitious entrepreneur who wants to scale your business?
Have you tried building an audience on your own without getting much traction?
Has imposter syndrome or self-doubt kept you from getting started?
Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?
Have you had moments of success⊠only to see the results vanish into thin air as your go-to tactics become ineffective?
Do you want to build an audience the smart wayâwithout resorting to clickbait that generates followers but not trust?
Do you want a proven, repeatable playbook you can lean on (no more starting from scratch every time you post)?
If you can relate to any of these, UNIGNORABLE is for you
How it works
UNIGNORABLE is a self-paced course designed to keep you motivated.
Behavior change is hard.
Growth is hard.
Luckily, weâre experts at both.
Deeply understand your audience
The best marketers arenât the ones who know the most about channels or tactics. They know the most about... people.Â
Itâs time to get clear about who to serve, finally. And youâll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.
Learn the WHY behind the HOW
There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.
UNIGNORABLE focuses on the WHY behind the HOW. You'll learn the timeless psychological principles for viral content.
Bite-sized video lessons and exercises
Most courses take pride in selling you â80 hours of video content.â Not us. Each short video lesson can be completed in ~10 mins and youâll complete exercises to immediately action what you learn.
UNIGNORABLE is designed to produce resultsâ not keep you busy.
Ready to create unignorable content? The kind of content that builds your audience and your bank account?
Meet your instructors
UNIGNORABLE was created by Katelyn Bourgoin and Neal O'Grady. We know first-hand how valuable audience building isâitâs the bedrock of our businesses.
Collectively, we reach an audience of over 1 million founders & marketers.
Katelyn Bourgoin
Katelyn is the founder of Why We Buy. Sheâs built a $1M/year business by teaching growth-ready teams how to get inside their customersâ heads so they can market smarter.
Sheâs taught 10,000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelynâs students have added 6, 7, or even 8-figures in revenue by applying her methods.
She has 63,000 newsletter subscribers and over 228,000 followers across Twitter and LinkedIn.
Katelyn built a thriving online business without a big team or financial safety net (and as a new mom). If she can do it, so can you!
Neal O'Grady
Neal is a co-founder of Demand Curve and Bell Curve. He writes DC's weekly newsletter for 95,000+ marketers and founders.
Demand Curve has taught growth marketing to thousands of startups and individual creators, totalling millions in course revenue.
This includes a previous audience-building course (think of it as âversion 1.0â of UNIGNORABLE) with Sahil Bloom. That coruse alone helped 750+ people build thriving audiences, and many of those students have gone on to build six-figure audiences.
He has more than 76,000 followers on LinkedIn.
They've generated over ~$15M in agency revenue through content alone.
What you'll learn
Trick yourself into publishing consistently
The top 2 reasons people don't succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We'll cover the importance of publishing early and publishing often.
The art & science of pre-suasion
The worldâs more persuasive entrepreneurs all have one thing in common: they understand how to prime an audience BEFORE they try to sell them. After this lesson, youâll know too.
Overcome imposter syndrome
It's time to get your head in the game. You'll identify the fears and challenges that have been holding you back. And you'll learn how to "hack" your brain to push past those barriers and achieve your goals.
Become âthe oneâ on a topic
We live in a noisy, noisy world. To stand out, you need to do lessânot more. You must occupy a single, unique space in your buyer's mind. You'll learn how to identify your space. Or as we like to call it, "your one-ness."
Deeply understand your customer
The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You'll identify your best-fit buyers and learn to think differently about why they really buy.
10x your post engagement
We've all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else's? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.
Find endless content inspiration
You've likely heard the expression, "great artists steal." Well, so do great audience-builders. You'll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.
Write scroll-stopping hooks
Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you'll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.
Systemize content production and leverage AI
Weâll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI to enhance your thinking (not do it for you).
Learn the 7 Fs of attention
Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 Fâs to create unignorable content. After these 7 eye-popping lessons, youâll know how, too.
Create your double-down plan
Youâll analyze your traction and choose where you plan to double down. Youâll choose one topic, one audience, and one channel to focus on for the next 100 postsâfocus is key to growth.
Ready to become UNIGNORABLE?
Sales start Dec 30th for waitlisters only. Then on January 2, 2026, at midnight EST, UNIGNORABLE gets locked away in the vault⊠forever.
Waitlist Deal
- Full UNIGNORABLEÂ curriculum
- Clarity Call Cheatsheets ($129 value)
- Unignorable Newsletters Masterclass replay ($200 value)
- Unignorable LinkedIn profile guide  ($100 value)
- Hook Vault ($50 value)
- 3 custom GPT tools ($50 value)
Bonus Tier 1
- Full UNIGNORABLEÂ curriculum
- Unignorable Newsletters Masterclass replay ($200 value)
- Unignorable LinkedIn profile guide  ($100 value)
- Hook Vault ($50 value)
- 3 custom GPT tools ($50 value)
Bonus Tier 2
- Full UNIGNORABLEÂ curriculum
- Unignorable Newsletters Masterclass replay ($200 value)
- Hook Vault ($50 value)
- 3 custom GPT tools ($50 value)
Bonus Tier 3
- Full UNIGNORABLEÂ curriculum
- Hook Vault ($50 value)
- 3 custom GPT tools ($50 value)
What you get with UNIGNORABLE
18 bite-sized video and text lessons
Personal brand strategy template
Reusable content planning system
Social media cheatsheets
Time-limited bonuses
Time-sensitive Bonuses
Act fast to get the most value for the lowest price.
Full UNIGNORABLEÂ curriculum
Clarity Call Cheatsheets
Unignorable Newsletters Masterclass Replay
Unignorable LinkedIn Profile Guide
Hooks Vault
3 Time-saving GPTÂ Tools
What students say about the UNIGNORABLE CHALLENGE
FAQs
Everything you need to know.
What makes UNIGNORABLE different from other personal branding courses?
UNIGNORABLE teaches psychologyânot outdated tactics or B.S. âsecretsâ or âhacksâ.
The truth is, algorithms change every 6 monthsâif not sooner.
But human behavior has been the same for 300,000 yearsâand counting.
We're not teaching you "3 Instagram hacks that work in 2022â but were immediately irrelevant in 2023.
We're teaching you why people pay attention and what makes them take actionâaka the stuff that doesn't expire.
(Thatâs why alumni from 2023 still use this system daily.)
Why are you locking UNIGNORABLE away in the vault?
UNIGNORABLE was originally a live challenge. And while working 1:1 with brilliant entrepreneurs like Sarah Hart, Eric Partaker, and Alex Merry lit us up, big launches and running a live cohort for ~5 weeks pulled us away from our core businesses.
Despite generating more than $1M, UNIGNORABLE was always meant to be a side hustle for usânot our main source of income.
So after 5 jam packed cohorts, we decided to focus our time and energy back on our primary businesses.
And then the DMs came.
â"This changed my business."
"I still use this system daily."
"You can't just lock this away."
âWe knowâjust as you knowâthat building a personal brand is more important than ever.But thereâs a lot of noise in the personal branding space. At the end of the day, people want a proven system they can count on.So we decided to turn UNIGNORABLE into a self-guided course for one final hurrah.We donât have to manage a live cohort, but you still get access to the timeless principles needed to grow an unignorable personal brand.Itâs a win-win for everyone.
How is UNIGNORABLE structured to help me actually finish it?
Unlike most courses that confuse hour-long lessons and 10-week timelines with âvalue,â UNIGNORABLE is designed to be completed in 34 days flat.
Thatâs made possible thanks to:
- A curriculum schedule so you know *exactly* what to complete each week (without getting overwhelmed)
- Bite-sized lessons that only take ~12 minutes each
- Actionable exercises you can complete immediately
- 7+ AI-powered assistants to help you brainstorm, analyze research, and write content when you get stuck.
By cutting out the fluff and mind-numbing theory that causes most people (including us) to bounce, weâve made it as easy as possible to follow through and complete.
Is UNIGNORABLE right for me?
Are you a serious entrepreneur who wants to build a personal brand? Do you have base-level marketing knowledge and experience?
If you nodded your head âyesâ to both of those, then yes, UNIGNORABLE is likely right for you.
Who isnât a good fit for UNIGNORABLE?
Do you need to specifically grow a company account (e.g., your companyâs branded X or YouTube account or corporate profile page on LinkedIn)?
â
If you nodded your head âyesâ to that, then UNIGNORABLE isnât right for you.
â
But there's an important caveatâŠ
The best companies these days encourage their entire team to build up their personal brands. It helps them and the company.
â
How? Because people relate to peopleânot faceless corporate accounts.
The timeless psychological principles we teach in UNIGNORABLE are designed to build your personal brand. But when you become a face customers recognize and trust, your company wins, too.\
Is there a refund policy?
Yes. Weâre not here to make a quick buck and ride off into the sunset. We genuinely want you to build an unignorable person brand.
So if at any time during the first 7 days you realize UNIGNORABLE isnât right for you, weâll give you a full refund â no questions asked.
