Go from unknown to Un-ignorable

It's 2023. People wanna buy from people—not faceless brands.

Un-ignorable is a 28-day group challenge for founders and marketers who are ready to step into the spotlight.

Learn how to build an audience of future buyers.

Join waitlist
(Don't wait—the last cohort sold out in 6 minutes)
Be seen as the go-to expert in your space
Build an audience of future buyers
No cringy templates or short-term hacks

Building an audience is f*cking hard

You’ve likely spent hours painstakingly crafting Twitter threads, LinkedIn posts, or YouTube videos you hoped would go viral…

You’ve likely spent hours painstakingly crafting Twitter threads, LinkedIn posts, or YouTube videos you hoped would go viral…

But instead got 4 likes.

Maybe you’ve tried copying competitors, using “proven templates”, engagement hacking, and jumping on trends and yet… 👉👇

Copying others and hoping it’ll work for you is a bad strategy. 

But there is a better way…

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Zain Kahn
@heykahn
The Audience Building course has been game-changing for me, both personally and professionally. Their frameworks have helped me go from 0 to 450k followers in 1 year with a consistent, repeatable playbook.
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Amanda Natividad
@amandanat
This is the most efficient and jam-packed course I've ever taken. I've published threads that have gotten 1 million impressions, and I grew my Twitter following from 8k to 100k+ in a year. I added 1k newsletter subscribers in one month, and I'm already getting multiple offers for sponsorships.

Un-ignorable is a 28-day group challenge

You’ll learn how to create thumb-stoppingly good content.

Content that makes YOU un-ignorable.

Whether you want to attract more clients or customers, diversify income streams, or build demand for a more scalable offer.

Building a personal brand is THE surefire way to make it happen.

We won’t just tell you WHAT works. We’ll teach you WHY it works based on timeless psychology principles. And you’ll apply everything you learn with support from us and other smart marketers and founders.

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Rachael Pilcher
@MightyFineCopy_
Wow. Where do I start with all the crazy things that happened after I took this challenge? I've seen a huge growth in my Twitter engagement and followers. I landed an amazing new retainer client. I launched a newsletter that now has 300 subscribers, and has earned me $145 in revenue already. I cannot recommend the Un-Ignorable challenge highly enough. It's super fun, and it does exactly what it says on the box :)
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Nathalie Lussier
@NathLussier
Since joining the challenge, I've passed the 3000 follower mark on LinkedIn, and gotten so much clarity and momentum. Some of the unexpected side effects: being invited on more podcasts, sales from new connections, and reconnecting with colleagues from long ago. I highly recommend it to anyone who has had some success in the past but wants to really get some traction.

Is Un-ignorable right for you?

Has imposter syndrome or self-doubt kept you from getting started?

Struggling to overcome the "cold start" problem (getting traction when you're starting from zero)?

Have you worked for hours on a piece of content only to get 2 likes?

Are you a solo founder or marketing-team-of-one struggling to publish content consistently without a team to hold you accountable?

Have you had moments of success, only to see the results vanish into thin air as your go-to tactics become ineffective?

Are you interested in building an audience but NOT if it means resorting to click-baity, spammy methods?

Already have a decent audience but unable to generate any revenue from it?

If you can relate to any of these, Un-ignorable is for you

It’s time to become Un-ignorable

Un-ignorable isn’t another online course that you’ll buy and forget about—it’s a call-to-arms.

We’re headed into a recession. The people and brands that survive and thrive in a downturn economy are the ones that:

  • Deeply understand their buyers
  • Know how to earn their attention
  • Can turn attention into intention (ie. attract future buyers and drive sales)

If you want to build an audience the smart way (rather than creating clickbait that generates followers but not trust) — Un-ignorable was built for you.

How it works

Focus on progress, not perfection

In audience building, perfectionism, and imposter syndrome keep most people stuck. But not you. Not anymore.

In Un-ignorable, we’ll push you to publish consistently and learn from your audience. You’ll figure out what works, gain real traction, and build real confidence.

Learn the WHY behind the HOW

There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.

Un-ignorable focuses on the WHY behind the HOW. You'll learn the timeless psychological principles for viral content.

Bite-sized video lessons and exercises. Spread out over 28 days.

Most courses take pride in selling you “80 hours of video content.” Not us. Each day, you’ll watch short video lessons and complete an exercise to action what you learn.

Un-ignorable is designed to produce results— not keep you busy.

Deeply understand your audience

The best marketers aren’t the ones who know the most about channels or tactics. They know the most about... people. 

It’s time to get clear about who to serve, finally. And you’ll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.

Peer support & collaboration

You’ll work directly with a cohort of peers. Learn from each other. Exchange feedback. Help amplify each other on social media. And hold each other accountable.

We promise: you won’t feel alone anymore.

Competitions & prizes

Everything feels like work nowadays. Let’s change that. You and your cohort will engage in some friendly competition. Completing challenges and winning prizes along the way.

The prizes? They’re a secret (and they’re awesome).

See what people are saying

Katelyn’s methods helped us to narrow down and reach our audience… the easy way. With our launch, in the first few days we yielded 170X return from an $80 ad spend.
Chantal Routhier
Co-founder – Live Tree Works
Demand Curve's Audience-Building course changed my life. Before the course I had a very small professional network and no digital "leverage". Now I have an amazing group of brilliant peers and mentors, and a valuable online audience.
Brian Bourque
@bbourque
I grew our business 233% in 3 months due to Katelyn's research methods. Super tactical, immediate ROI, easy to implement—Great for mid-level marketers looking to level up.
Aazar Shad
@Aazarshad
The great unlock of the internet is the ability to connect with billions of people through the click of a button. But it's not actually that easy. It takes a marriage of quality content & smart growth strategies to build true audience. DC gives you the playbook you need to build an audience.
Alex Lieberman (@BusinessBarista)
Founder, Morning Brew
Demand Curve are masters at the craft of composing ideas for understanding at scale. You can learn a lot from their output, and I’m sure you’ll learn even more from their process.
Jack Butcher (@JackButcher)
Founder, Visualize Value
This is hands-down the best course on the internet for building audience. The Demand Curve team are the leaders in this. Invest in yourself and learn from the best. I can't think of a better use of money if you're serious about building internet audiences.
Greg Isenberg (@GregIsenberg)
CEO, Late Checkout

Meet your instructors

Un-ignorable was created by Katelyn Bourgoin and Demand Curve. We know first-hand how valuable audience building is – it’s the bedrock for our businesses.

Collectively, we reach an audience of over 1 million founders & marketers.

Katelyn Bourgoin

cEo – Customer camp

Katelyn is the founder of Customer Camp. Katelyn offers live workshops and on-demand tools to help growth-ready teams get inside their customer’s heads so they can market smarter.

She’s taught 5000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelyn’s students have added 6, 7, or even 8-figures in revenue by applying her methods.

She has 42,000 newsletter subscribers, and over 150,000 followers across Twitter and LinkedIn.

Neal O'Grady

founder – Demand Curve

Neal is a co-founder of Demand Curve and Bell Curve. He writes DC's weekly newsletter for 70,000+ marketers and founders.

Demand Curve has taught growth marketing to thousands of startups and individual creators.

Including a previous audience building course (think of it as “version 1.0” of Un-ignorable) with Sahil Bloom. We helped 750+ people build thriving audiences. Many of those students have gone on to build six-figure audiences.

He has ~30,000 followers on LinkedIn.

What you'll learn

Get F*ckin' Going

The top 2 reasons people don't succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We'll cover the importance of publishing early and publishing often.

You 2.0

It's time to get your head in the game. You'll identify the fears and challenges that have been holding you back. And you'll learn how to "hack" your brain to push past those barriers and achieve your goals.

Your One-ness

We live in a noisy, noisy world. To stand out, you need to do less—not more. You must occupy a single, unique space in your buyer's mind. You'll learn how to identify your space. Or as we like to call it, "your one-ness."

Your Customer

The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You'll identify your best-fit buyers and learn to think differently about why they really buy.

Your Cheat Codes

We've all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else's? Nope. Their secret: they know the cheat codes to explosive audience growth. After this lesson, so will you.

Finding Content Inspiration

You've likely heard the expression, "great artists steal." Well, so do great audience-builders. You'll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.

Hooks 101

Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you'll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.

The 7 Fs of Attention

Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 F’s to create un-ignorable content. After these 7 eye-popping lessons, you’ll know how to become un-ignorable too.

Audience Building Tactics

We'll go deep on all the latest tactics on how to get your un-ignorable content in front of more people. From leveraging AI tools, to avoiding reach killers, to leveraging AI tools, to copywriting tips, and strategic commenting—you'll learn how to set yourself up for success.

Double-Down Plan & Content Generation System

You’ll analyze your posts and choose where you plan to double down.You’ll choose one topic, one audience, and one channel to focus on for the next 100 posts— focus is key to growth. We’ll then help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand.

Ready to become Un-ignorable?

Self Starter
$399
Our most affordable plan. For confident self-starters who don't care about live events or extra accountability.
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    18 bite-sized video lessons: learn how to create Un-ignorable content.
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    Step-by-step exercises to walk you through proven tactics & techniques.
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    A reusable content planning system to ensure you never run out of ideas.
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    Channel-specific cheat sheets to build an audience like a top creator.
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    Access to a community forum to get feedback on your work and collaborate on projects.
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    Recordings of content teardowns and profile reviews.
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    Participate in mini challenges for a chance to win a mystery prize.
Live Learner
$749
Ideal for those who value live learning and real-time feedback and support, as well as peer collaboration and accountability.
Everything in Self-Starter, plus:
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    Weekly live workshops with Katelyn and Neal.
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    Accountability: we'll help you stay on track with projects and deadlines.
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    Engagement squad: You'll join a small, ambitious group of smart peers to exchange feedback and support each other’s audience growth efforts.
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    Office hours: Join us live for two 60-minute Q&A sessions to get answers to your burning questions.
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    Fast feedback sessions: You'll join live breakout sessions with your peers to talk through challenges and critique each other's work.
VIP
$1499
(Limited to 15 spots)
For the most motivated audience-builders. Get 1:1 coaching, extra support, and detailed feedback from the instructors.
Everything in Live Learner, plus:
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    Two 30-minute coaching calls with Katelyn and Neal.
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    Mastermind session: Small group mastermind session to help nail your topic and best-fit buyers.
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    In-depth content review: Katelyn or Neal will review 1 piece of content and make it truly scroll-stopping.
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    Profile review: Katelyn or Neal will do a deep-dive audit of your primary social media profile.
Have questions about how this works? Hit us up at help@demandcurve.com.
Join waitlist

FAQ

Questions we're most often asked.

I’m starting from scratch – will this work for me?

We call this the “cold start” problem. How can you build an audience if you're publishing content to an audience of zero (ok fine, maybe an audience of 1 – thanks, mom!). 

It can feel like an insurmountable barrier. And for many new creators, it is.

But that’s the beauty of Un-ignorable. You’re not just learning how to build an audience. Your cohort peers will also be your first fans. You’ll be there to engage with and share each other’s content. You’ll have a built-in hype-team from day one. 

We'll also help you identify your audience and topic, as well as teach you how to create un-ignorable, intention building content for them.

When does it start?

Enrollment will open on April 3, 2023. 

The challenge kicks off on April 6 with the first official exercise starting on April 11th  🙌. 

It will run for 28-days total. Ending on May 5.

Am I a fit for Un-ignorable?

Un-ignorable is best suited for entrepreneurs, marketers, and creators who want to build a personal brand.

To get the most out of the program, all participants should have base-level marketing knowledge and experience. If you have zero marketing experience, this program isn’t right for you yet. Come back when you’ve got a little marketing knowledge under your belt.

What’s the schedule and time commitment?

The next cohort runs from April 6 through May 5, 2023. 

It includes short lessons spread over 28 days. Each video lesson is ~12 mins and you’ll complete exercises and mini-challenges to put what you learned into practice. All in, expect to invest up to 45-mins per day Monday to Friday.

The Live Learner and VIP plans include live workshops, office hours, and “fast feedback” sessions. Please see the event schedule below:

Live “do the work” workshops

  • April 11th: 10am-11am PT
  • April 18th: 10am-11am PT
  • April 25th: 10am-11am PT
  • May 2nd: 10am-11am PT

Office hours

  • April 19: 10am-11am PT
  • April 26: 10am-11am PT

“Fast feedback” sessions

  • April 19: 11am-11:30am PT
  • April 26: 11am-11:30am PT

The VIP plan includes three additional live coaching sessions:

Small group coaching session 

  • May 3: 10am-11:30am PT

Two 1:1 coaching calls with Katelyn and Neal

  • The 30-min coaching calls will take place between April 24th and May 12th. You’ll be able to book times based on your availability.

The live sessions are optional, but participation is strongly encouraged. But if you can’t make it to an event, don’t sweat! You’ll get recordings of each one so you don’t miss a thing.

Is there a refund policy?

You bet! If, after the first week, you realize Un-ignorable isn’t right for you, we’ll give you a full refund – no questions asked.

How much does Un-ignorable cost?

There will be 3 tiers depending on the level of support you're looking for:

  • Self Starter plan: $399
  • Live Learner plan: $749
  • VIP plan: $1,499
Is this just another audience building course? I’ve seen a ton of those lately.

So have we. And that’s a big reason we felt compelled to create Un-ignorable. 

Most courses are long self-serve video lessons.

Some guru shows you the exact tactics, templates and “formulas” they’ve used. Actionable – sure. The problem? It leads to thousands of copycats. People using the exact same tactics, quickly making them ineffective for everyone. Worse, these courses don’t teach you WHY those methods work. Without a deep understanding of the WHY, you’re completely trapped. Totally dependent on the next big “hack” to get any results.

Un-ignorable is different. It’s a cohort-based challenge designed to help you level up. You’ll learn what to do, how to do it, and—most importantly—why it works. 

You’ll have questions along the way. You’ll want feedback from your peers and from your instructors. And you’ll want to feel confident you’re doing it right. That’s exactly what you get.

The best part? A little friendly competition will push you to overcome past stumbling blocks while making a bunch of new friends along the way.

I’m still figuring out what I want to sell. Should I wait to join?

No. This challenge will help you to figure out what you’re uniquely great at and how to leverage your One-ness to build a tribe of followers and future buyers.

When you get this part right, magical things can happen. Case in point:

Who is NOT a fit?

Un-ignorable is not a good fit for people who want to grow a company account (e.g., your company's branded Twitter or YouTube account, or corporate profile page on LinkedIn). 

People relate to people. Which is why the principles and tactics we teach in the course are specifically designed to help you build a following underneath your personal brand (whether you currently have one or not), not your company's brand (or the one you work for). 

But the goal of your personal brand is to help your company get more customers. You become the relatable person they trust behind the brand.

The best companies these days encourage their entire team to build up their personal brands. It helps them and it helps the company.

If you're still not sure if Un-ignorable is right for you, email us at: help@demandcurve.com

Which tier is right for me?

We offer three Un-ignorable plans to choose from, depending on individual factors such as budget, learning style, and time availability. 

Here's the TL;DR of each tier: 

  • Self Starter ($399): Our entry-level plan. Maybe you're on a tight budget, just trying to figure out what this whole “audience building” thing is all about, or can't commit to a fixed schedule of recurring weekly live events. Ultimately, this is a good choice if you’re confident you can hold yourself accountable and stay consistent without the support of the instructors or your own small group engagement squad.
  • Live Learner ($749): You learn best with others. Most people choose this tier because they value additional support and accountability. In this tier, you get direct access to the instructors via live weekly workshops, as well as two office hour Q&A sessions. You’ll also tap the full power of the community. You’ll be placed into a “squad” of ~20 fellow participants. Your squad will hold you accountable, provide feedback, and be your thought partners. They’ll also be your earliest fans when you start publishing content. Live Learners also get access to two live “fast feedback” sessions where you’ll break out into small groups to push through barriers, exchange learnings, and brainstorm new tactics and content ideas.
  • VIP ($1,499): The whole shebang. If you absolutely must make audience-building work, this is the tier for you. You get everything from the Live Learner plan, PLUS direct, 1:1 support from the instructors. This includes two 30-minute coaching calls with Katelyn and Neal, an in-depth review of one piece of content, an audit of your social media profile, and access to a live, small group coaching session.
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Nathan Baugh
@nathanbaugh27
I went from consulting to running my own agency that does about $40k per month with no advertising. And I have a newsletter with ~50k weekly readers, and 200k+ followers in about 1.5 years.