News you can use:
- Instagram just launched "Channels," a group messaging feature that lets creators and brands slide into their followers' DMs at scale. Meanwhile, IG will shut down its live stream shopping feature on March 16, 2023 to instead focus on ads.
- Meta announced their new paid verification service, "Meta Verified", which promises increased visibility, customer support, and other perks for a monthly fee.
- Bing ads are coming to the Bing chatbot experience. Soon, Microsoft's AI-fueled search option will allow paid links and contextual pop-ups around relevant queries.
- Snap, at its investor day, announced that Snapchat now has 750 million+ monthly active users (up 25% from April 2022), and their Snapchat+ $3.99/month subscription has 2.5 million subscribers. The company also said it will focus more on its direct response ads business moving forward.
New video course:
Brand marketing is increasingly taking center stage. In a world of cheap AI-generated content, who is saying it becomes increasingly important. Your brand is your company's public identity.
And a strong brand makes all marketing easier. It increases word of mouth, and decreases acquisition costs.
Last week we launched our Brand Strategy Sprint—a laser-focused video course on how to build an impossible-to-forget brand. Only 35 spots left in our initial launch.