Brand Strategy Sprint
Demand Curve’s Brand Strategy Sprint is for startup founders and teams who want to build an impossible-to-forget brand.
You’ll learn how to launch the kind of brand that triggers consumers’ desire to buy and increases the perceived value of your business.
Which increases the literal value of your business.
We cut out all the fluff from the brand-building process, so you can get straight to the steps of building a remarkable brand.
Is the Brand Strategy Sprint right for you?
You have a vision, but you don’t know how to turn it into a coherent brand that consumers will love
You know your company is special—but struggle to convey it to the world
You’re at a startup, so you don’t have months to spare on brand building
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You don’t want to spend five figures on a brand agency that doesn’t know your business like you do
You need all the outcomes of a great brand strategy, from better conversion rates to higher customer lifetime value and long-term sales growth
You want to control your company’s perception—not let the competition define you
If you can relate to any of these, this Sprint is for you
Build the brand your customers want
Without a killer brand strategy in place, you won’t build trust and emotional resonance with your target audience. If your prospects don’t trust your company and connect with it emotionally, they won’t buy.
Plus, without the competitive advantage and “growth amplification” effects you’d get from a remarkable brand, you’ll have a harder time acquiring and retaining customers.
How do you create a high-affinity brand? We can help.
See what people are saying
Meet your instructor
Ian Martins
Ian Martins is the Managing Partner at Bell Curve, our creative growth agency. He’s helped businesses like Tumblr, Stacker and Mikra develop their brand and grow.
Before joining Bell Curve, Ian helped launch the award-winning creative agency Abacus, where he worked with many founders to build their brands and take them to market. He got his start in advertising as an account manager where he worked on a portfolio of over 30 brands for P&G launching campaigns for brands like Gillette, Always, and more.
Achieve more. Faster. With Sprints.
The opposite of everything you hate about most courses.
Taught by leading practitioners
Not researchers, professors, or fly-by"gurus." True experts that have done exactly what you're trying to do.
Immediately actionable
Zero fluff. Zero hand-wavy theory. Just actionable strategies and tactics to help you produce results today.
Short and efficient
Most courses think offering "100+ hours of video content" is a good thing. Not us. Nobody has time for that. Our Sprints can be completed in 5 hours or less.
Affordable
We want our courses to be accessible to as many startups as possible. So we've priced them at $199.
Course Syllabus
Chapter 1: What is brand?
Learn the basics of brand strategy. Understand some common misconceptions that can get in the way of effective brand development and execution.
You’ll dive right into your first interactive, hands-on project. You’ll consider your own relationship with brands, uncovering a deeper understanding of brand meaning.
Chapter 2: Define your Human Truth
Follow a 2-step process to find and understand your ideal customers.
Learn about the mistakes we’ve seen other companies make time and again when building customer profiles, so you don’t make the same ones.
We’ve simplified the consumer research process so you can efficiently build a customer-centric brand.
Chapter 3: Define your Category Truth
Differentiate your brand in the minds of customers.
You’ll learn how to conduct high-ROI competitor research that factors in all the alternatives your prospects might consider, not just the obvious ones like your direct competitors.
Then you’ll do an exercise to position your company in its best possible frame of reference, to highlight the points of differentiation that matter most to your target audience.
Chapter 4: Define your Brand Truth
Here’s where you’ll get into the real work of brand building. You’ll learn how to craft elements like:
- A brand story that uses tried-and-true storytelling techniques
- A vision for your company’s future
- A mission statement that articulates why your audience should care about what you do and why you do it
- A brand persona that will make all your campaigns both consistent and compelling
And more.
Chapter 5: Maintain your Brand
Once you’ve built your brand, you need to maintain it, even as everything is changing around—and possibly within—it.
- Consumer needs, tastes, and behaviors shift over time.
- Competitors, products, and industries come and go.
- Your company will evolve as it matures.
We provide guidance on how to continuously adapt alongside your consumer, category, and cultural landscapes.
Chapter 5 also covers brand measurement, including the metrics we recommend tracking to gauge brand success.
If you follow the steps in this course, you should start to see improvement in key metrics. 📈
Ready to grow?
Brand Strategy Sprint
Build a remarkable, impossible-to-forget brand.
$
199
$
199
This sprint offers:
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Lifetime access to course updates: We want to make our sprints as high-leverage as possible, so we’ll always be iterating on them to ensure our quality bar is met.
Clear-cut, actionable projects: You’ll get step-by-step projects that walk you through applying what you learned–so you can walk away with tangible results.
Go at your own pace: Sprints are pre-recorded and self-paced. You can tune in any time, anywhere, and fit them into your busy schedule.
14-Day Refund Guarantee: If you're not happy with the Sprint for any reason, let us know within 14 days and we'll give you a full refund.
Have questions? We’ve got answers
Am I a fit?
We built the Brand Strategy sprint for startup founders and teams. That means you’re a great fit if:
- You’re at a small or early-stage startup with no formal brand strategy in place
- You have little to no brand strategy experience
- Your company is either B2B or B2C
If you’re at a large company with an established brand, or if you’re a super advanced brand marketer, you’ll get less out of taking this course. The focus here is on brand building, not brand optimization or reinvention. That said, you could still be a fit for this course if you’re interested in learning how to build a brand from scratch. Even advanced practitioners should go back to the basics sometimes.
How much does the sprint cost?
The regular price will be $199. We want our Sprints to be accessible as possible to people looking to get better at growth.
Is there a refund policy?
You bet! If you aren’t happy with the course for any reason, let us know within 14 days and get a full refund.
When will this sprint be available?
January 2023 (exact date to be announced soon).
How long does it take?
In under 5 hours, you can watch all the videos in this course and read through all 6 projects. Doing that will tell you everything you need to know to facilitate a high-impact brand strategy process.
Completing all 6 projects will take longer. You’ll probably want to spend time working on your brand, thinking about it, and talking to your peers and colleagues. You may decide to form a “brand committee” to work through your brand strategy. How long that takes will depend on your startup’s unique circumstances and needs.
How long will I have access to the course material?
Forever!
How is this course different from other brand-building courses?
Other brand-building courses tend to fall into one of two camps.
- On one end of the spectrum, some brand courses focus on theory. They tell you why you need a brand, but they dance around how to build it. Even their frameworks are more conceptual than doable.
- On the other end of the spectrum, some courses turn brand into a checklist. Define your brand voice, check. Create a color palette, check.
But brand isn’t either (1) fuzzy concepts or (2) a checklist. To do it right, you need a combination of strategy and specificity.
For instance, you have to understand the strategic importance of positioning your brand. And you also have to know how to do it.
Although our course is heavy on execution, beneath each tactic is a proven strategy. It’s a strategy that’s helped many other companies, and it can help yours.
Will I create a logo?
It’s beyond the scope of this course to get into actual graphic design work. So although we discuss elements like your logo, colors, fonts, icons, and imagery, we don’t get into step-by-step design guidance. Instead, we share tool recommendations, a few important fundamentals of quality brand design, and tips on outsourcing design if that’s the route you decide to take.
Who is Demand Curve?
Demand Curve teaches growth to startup founders and marketers. Our popular resources include the Growth Newsletter, which goes out to 60k+ subscribers, our annual Growth Summit that brings together the world’s top marketers, and our tactical marketing playbooks.
Our first course, the Growth Program, has helped thousands of startups and individual creators get traction and scale revenue.
We believe in democratizing access to growth expertise. We believe that startups should have access to the same knowledge as later-stage companies.
To do this, we partner with the top growth practitioners to teach you everything they know. Successful founders and marketers that have truly done the work and built remarkable companies. Not professors, academics, or pseudo-experts who have never been in your shoes.
How are Sprints different from other courses?
Most courses are bloated, overly theoretical, and outdated. They bring in big names, regardless of if they’re actually strong practitioners or instructors. Others are taught by experienced practitioners who simply don’t have teaching experience. Or worse, they’re created by pseudo-experts – teaching you downright bad information.
In our opinion, most courses have it backwards. They’re looking for ways to charge as much as possible:
- Famous instructors
- High-production videos filmed on swanky sets
- Super long curriculums (because they think offering “100+ hours of video content” is a good thing)
What’s missing? None of these things benefit you.
And we think that explains why most courses have a shockingly low, 3-5% completion rate.
So, how are Sprints different? Well, they’re basically the exact opposite of most courses:
- Real, expert practitioners (those who have truly been there, done that)
- Low-cost videos filmed in the home offices of our instructors (allowing us to keep Sprints affordable for you)
- Concise, practical, value-packed curriculums (we work hard to cut out all the fluff and help you achieve what you signed up to achieve in as few words and videos as possible)
Sprints are designed for busy people that care more about results than consuming content. People that want to learn from those who have been in their shoes and already solved the problems they’re working on. People that believe it shouldn’t cost thousands of dollars to tap expert knowledge.
In short, Sprints are designed specifically for people that are building and growing startups.
Do you offer team discounts?
Yes. We offer discounts on orders for 5 or more team members. Reach out to us at help@demandcurve.com for more information.
How do Sprints work?
Our Sprints consist of pre-recorded video content designed to be completed in under 5 hours. You’ll also get projects that walk you step by step through the process of applying what you’ve learned so you walk away with real results. Sprints are self-paced and asynchronous, meaning you can tune in any time, anywhere, and fit them into your busy schedule.
Why are you limiting the number of seats?
It’s our goal to make Sprints as actionable and high-leverage as possible. And because of that, we’re limiting how many people we let in on our first go-around. That way, if there are any improvements to be made, we can make them before opening it up fully.
Note: Anyone who purchases the Sprint during this period will get lifetime access to all future updates of the sprints.
