Own the Inbox Sprint
Deliverability is the most important lever in email marketing, yet many marketers overlook it. This is like gambling without knowing the house rules. What could go wrong?
A lot—because with poor deliverability, your most important emails may never get to their intended recipients.
Learn how to maximize your deliverability and the performance of your highest-ROI growth channel.
Learn how to own the inbox.
You could be “inbox blind” if…
You judge your email performance solely on open rates and industry benchmarks.
You don’t routinely check your sender scores, inboxing trends, and IP health.
You don’t know what an IP warmup plan is.
You don’t use separate email subdomains for product and marketing campaigns.
You sometimes hear from customers that your emails ended up in their spam folder.
You don’t have a thorough QA process ahead of shipping campaigns or new automations.
You always send the same message to everyone on your email list.
You have no idea what a DMARC policy is or why it’s important.
If you can relate to any of these, this Sprint is for you
Unleash the full potential of your email marketing
Most companies' email programs are underperforming by 30 to 50%—or even more—because of deliverability and reputation issues. That's 30 to 50% in missed revenue from your highest-margin growth channels.
Own The Inbox teaches you how to avoid these pitfalls by building a proactive, thoughtful email deliverability practice.
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Meet your instructor
Own the Inbox was created by Drew Price and Demand Curve.
Drew has spent more than 15 years in email and lifecycle marketing across tech, publishing, and retail. Most notably, he scaled Grammarly’s email strategy from 0 to 3 billion emails per year from 2014 to 2020.
In addition to his work at Grammarly, Drew has helped lead major brands like Home Depot and IGN Entertainment to email success for more explosive customer growth. Drew regularly shares his expertise in advisory roles as well as his newsletter Scaling CRM.
Achieve more. Faster. With Sprints.
The opposite of everything you hate about most courses.
Taught by leading practitioners
Not researchers, professors, or fly-by"gurus." True experts that have done exactly what you're trying to do.
Zero fluff. Zero hand-wavy theory. Just actionable strategies and tactics to help you produce results today.
Short and efficient
Most courses think offering "100+ hours of video content" is a good thing. Not us. Nobody has time for that. Our Sprints can be completed in 5 hours or less.
We want our courses to be accessible to as many startups as possible. So we've priced them at $199.
Chapter 1: Building Blocks
Learn the difference between deliverability and delivery, and why confusing the two can make or break your email marketing strategy. We also explain the concept of email sender reputation and the variables that impact it.
Chapter 2: Email Penalties
Find out the three major types of email penalties that can affect your email program’s deliverability rate:
- Soft penalties
- Hard penalties
Understand the distinctions between each type and what causes these issues.
Chapter 3: The Four Pillars of Success
Dive into strategies to prevent and resolve deliverability problems, including actionable tips and examples, across four key areas:
- List hygiene
- Content optimization
- Email infrastructure
- Proactive monitoring
We also explain the cross-functional nature of deliverability so you know which other members of your team should be involved.
Chapter 4: Domain-Specific Issues
Only looking at the big picture of deliverability can hide problems lurking at the domain level. We cover preemptive measures to avoid these domain-specific deliverability issues and also give tactical advice for fixing them.
Chapter 5: What Success Looks Like
We wrap up the most important takeaways for preventing deliverability problems and maintaining a healthy email program. We also run through best practices for companies regularly sending higher volumes of emails (more than 1 million emails per month).
Ready to grow?
Own the Inbox Sprint
Unleash the full potential of your email marketing.
This sprint offers:
Lifetime access to course updates: We want to make our sprints as high-leverage as possible, so we’ll always be iterating on them to ensure our quality bar is met.
Clear-cut, actionable projects: You’ll get step-by-step projects that walk you through applying what you learned–so you can walk away with tangible results.
Go at your own pace: Sprints are pre-recorded and self-paced. You can tune in any time, anywhere, and fit them into your busy schedule.
14-Day Refund Guarantee: If you're not happy with the Sprint for any reason, let us know within 14 days and we'll give you a full refund.
Have questions? We’ve got answers
How much does the sprint cost?
The regular price will be $199. We want our Sprints to be accessible as possible to people looking to get better at growth.
When will this sprint be available?
January 2023 (exact date to be announced soon).
Am I a fit for Own the Inbox?
If you manage or help manage your company’s email strategy, then you need to understand the fundamentals taught in Own the Inbox.
Tell me more:
If you’re the solo email marketer at your company, then Own the Inbox can help you sustainably scale your email program without getting penalized in the process of trial and error. And if you share responsibility over an email strategy with teammates, then you could all benefit from taking the course together for shared accountability.
To get the most out of the program, all participants should have base-level email marketing knowledge and experience. Even just a few months of producing and sending mass emails is enough. However, if you have zero email marketing experience, this program isn’t right for you.
I’m starting a new email program from scratch – will this work for me?
Absolutely! In fact, that is the perfect stage to sign up for Own the Inbox. If you can establish a strong deliverability system from day 1, you’ll be light years ahead of the competition. Most importantly, you’ll avoid the wasted time, stress, and performance issues that you’d otherwise face through your own experimentation.
I already have a large email list—what about me?
The same fundamentals taught here are relevant for companies that have 5,000 subscribers as well as those with millions. Thanks to his experience scaling Grammarly from 0 to 3 billion emails per year, our instructor Drew will break down the nice-to-have vs. must-have practices so that you can decide what’s best for your company.
Is deliverability really that big of a deal?
Many companies suffer deliverability rates far below 70%. Let’s look at how that could impact emails sent to your Gmail subscriber base over the course of one year.
Lost emails translate into lost impressions and a reduced impact.
Is there a refund policy?
You bet! If you aren’t happy with the course for any reason, let us know within 14 days and get a full refund.
How long will I have access to the course material?
How are Sprints different from other courses?
Most courses are bloated, overly theoretical, and outdated. They bring in big names, regardless of if they’re actually strong practitioners or instructors. Others are taught by experienced practitioners who simply don’t have teaching experience. Or worse, they’re created by pseudo-experts – teaching you downright bad information.
In our opinion, most courses have it backwards. They’re looking for ways to charge as much as possible:
- Famous instructors
- High-production videos filmed on swanky sets
- Super long curriculums (because they think offering “100+ hours of video content” is a good thing)
What’s missing? None of these things benefit you.
And we think that explains why most courses have a shockingly low, 3-5% completion rate.
So, how are Sprints different? Well, they’re basically the exact opposite of most courses:
- Real, expert practitioners (those who have truly been there, done that)
- Low-cost videos filmed in the home offices of our instructors (allowing us to keep Sprints affordable for you)
- Concise, practical, value-packed curriculums (we work hard to cut out all the fluff and help you achieve what you signed up to achieve in as few words and videos as possible)
Sprints are designed for busy people that care more about results than consuming content. People that want to learn from those who have been in their shoes and already solved the problems they’re working on. People that believe it shouldn’t cost thousands of dollars to tap expert knowledge.
In short, Sprints are designed specifically for people that are building and growing startups.
Do you offer team discounts?
Yes. We offer discounts on orders for 5 or more team members. Reach out to us at firstname.lastname@example.org for more information.
How do Sprints work?
Our Sprints consist of pre-recorded video content designed to be completed in under 5 hours. You’ll also get projects that walk you step by step through the process of applying what you’ve learned so you walk away with real results. Sprints are self-paced and asynchronous, meaning you can tune in any time, anywhere, and fit them into your busy schedule.
Why are you limiting the number of seats?
It’s our goal to make Sprints as actionable and high-leverage as possible. And because of that, we’re limiting how many people we let in on our first go-around. That way, if there are any improvements to be made, we can make them before opening it up fully.
Note: Anyone who purchases the Sprint during this period will get lifetime access to all future updates of the sprints.