Creative Strategy & Testing Sprint
For startup founders and marketers looking to unlock ad channels to drive consistent and profitable growth.
Learn to make ads (creatives) that make people stop and pay attention.
Creatives that acquire new customers at a fraction of the cost of your competitors.
Creatives that completely change the trajectory of your company's growth.
Is the Creative Strategy Sprint right for you?
First time creating ads and unsure where to start?
Are you struggling to make ads that truly convey your product's value?
Is your current "strategy" really just throwing random tests out there to see what sticks?
Have you had blips of success but struggled to scale?
Struggling to generate actionable learnings from your creative tests?
Lacking a cohesive narrative across all of your marketing channels?
If you can relate to any of these, this Sprint is for you
The key to profitable, high-growth ad channels
The ad game has changed. Record-high competition and channel saturation has placed us in the "commoditized era." Look-a-like audiences, bid optimization -- they're all commodities.
The companies thriving on ad channels are the best at creative. It's the only lever that matters.
This Sprint will help join the ranks of the small number of companies truly crushing it on ads. Here's how:
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Meet your instructor
Rafael Gi is the VP of Growth Marketing at Bell Curve. Previously, Rafael (Raf) led digital/brand strategy for global brands like Nike, Budweiser, Spotify, and Hershey.
Throughout his career, Raf has worked on viral ad campaigns that have generated hundreds of millions of views.
He helped launch and scale Spotify to the #1 music app in Canada in 6 weeks. And helped to rebrand Converse to increase its valuation from $200M to $1B+.
Achieve more. Faster. With Sprints.
The opposite of everything you hate about most courses.
Taught by leading practitioners
Not researchers, professors, or fly-by"gurus." True experts that have done exactly what you're trying to do.
Zero fluff. Zero hand-wavy theory. Just actionable strategies and tactics to help you produce results today.
Short and efficient
Most courses think offering "100+ hours of video content" is a good thing. Not us. Nobody has time for that. Our Sprints can be completed in 5 hours or less.
We want our courses to be accessible to as many startups as possible. So we've priced them at $199.
Chapter 1: Fundamentals of Creative Strategy
Learn the what and why of creative strategy in advertising. Creative strategy is a 4-part process:
- Part 1. Foundational research
- Part 2. Creative ideation
- Part 3. Campaign planning
- Part 4. Creative testing
Understand common misconceptions about creative strategy that prevent brands from realizing their full advertising potential.
You'll learn why strong creative is the edge your business needs to improve ROI, outperform competitors, and support long-term brand-building and profitability.
Chapter 2: Lay Your Strategic Foundation
Conduct focused research to unlock deep insights and hidden truths that will define the nature and content of your ad creatives. You'll investigate:
- Your target customer: Who are they and how do they perceive your category/product?
- Your company: What is your product's unique advantage over your competitors?
- Your category: What is the marketing problem/opportunity?
- The culture: How does your product/category fit into society?
When done, you'll create detailed personas of the customers you want to influence and define the marketing problem to be solved.
Chapter 3: Creative Ideation
This is the stage in the process where you need to come up with new creative concepts.
New ideas. New messaging. New marketing angles. New campaigns.
We'll guide you through a proven 4-part process that helps you surface the most interesting parts of your product—all through the lens of your target customer.
Then, you'll put it all together and write a concise, but powerful creative strategy statement—the outline for your next ad campaign.
Chapter 4: Campaign Planning
This is where the rubber meets the road. It's time to plan your campaign and the creative assets you'll need to make it a success.
First, create a customer journey map. Once you know how your customer shops, you can layer in where and how to show up in your advertising.
Then, write a creative brief that corresponds to a specific touchpoint along the customer journey and funnel stage. Think of the creative brief as a blueprint for your ad campaign; a detailed set of instructions to transform ideas into assets.
Chapter 5: Creative Testing Strategy
Like David Ogilvy said, "Never stop testing and your advertising will never stop improving."
Follow an evergreen 3-part testing framework (macro-micro-measure) to find the best-performing ad creatives for your company—on any ad channel, at every stage of the funnel and customer journey touchpoint.
Gain insights into what resonates with your target customer or funnel stage. Then, apply learnings to improve ad performance. Even better, use those same creative insights to influence decision-making throughout the rest of your business.
Ready to grow?
Creative Strategy & Testing Sprint
The key to profitable, rapid-growth ad channels.
This sprint offers:
Lifetime access to course updates: We want to make our sprints as high-leverage as possible, so we’ll always be iterating on them to ensure our quality bar is met.
Clear-cut, actionable projects: You’ll get step-by-step projects that walk you through applying what you learned–so you can walk away with tangible results.
Go at your own pace: Sprints are pre-recorded and self-paced. You can tune in any time, anywhere, and fit them into your busy schedule.
14-Day Refund Guarantee: If you're not happy with the Sprint for any reason, let us know within 14 days and we'll give you a full refund.
Have questions? We’ve got answers
Am I a fit?
We built the Creative Strategy & Testing Sprint primarily for startup founders and teams. That means you’re a great fit if:
- You’re at a small or early-stage startup with no formal creative strategy or testing methodology in place
- You aren’t an advertising or paid marketing expert
- Your company is either B2B or B2C
However, folks at larger companies may also get a ton of value from the sprint. If your organization isn’t taking a strategic, methodical approach to creative development and testing, you’ll benefit greatly from the course.
How much does the sprint cost?
The regular price will be $199. We want our Sprints to be accessible as possible to people looking to get better at growth.
Is there a refund policy?
You bet! If you aren’t happy with the course for any reason, let us know within 14 days and get a full refund.
When will this sprint be available?
January 2023 (exact date to be announced soon).
How long does it take?
In under 5 hours, you can watch all the videos in this course and read through all 6 projects. Doing that will tell you everything you need to know to facilitate a high-impact brand strategy process.
Completing all 6 projects will take longer. You’ll probably want to spend time working on your brand, thinking about it, and talking to your peers and colleagues. You may decide to form a “brand committee” to work through your brand strategy. How long that takes will depend on your startup’s unique circumstances and needs.
How long will I have access to the course material?
Who is Demand Curve?
Demand Curve teaches growth to startup founders and marketers. Our popular resources include the Growth Newsletter, which goes out to 60k+ subscribers, our annual Growth Summit that brings together the world’s top marketers, and our tactical marketing playbooks.
Our first course, the Growth Program, has helped thousands of startups and individual creators get traction and scale revenue.
We believe in democratizing access to growth expertise. We believe that startups should have access to the same knowledge as later-stage companies.
To do this, we partner with the top growth practitioners to teach you everything they know. Successful founders and marketers that have truly done the work and built remarkable companies. Not professors, academics, or pseudo-experts who have never been in your shoes.
How are Sprints different from other courses?
Most courses are bloated, overly theoretical, and outdated. They bring in big names, regardless of if they’re actually strong practitioners or instructors. Others are taught by experienced practitioners who simply don’t have teaching experience. Or worse, they’re created by pseudo-experts – teaching you downright bad information.
In our opinion, most courses have it backwards. They’re looking for ways to charge as much as possible:
- Famous instructors
- High-production videos filmed on swanky sets
- Super long curriculums (because they think offering “100+ hours of video content” is a good thing)
What’s missing? None of these things benefit you.
And we think that explains why most courses have a shockingly low, 3-5% completion rate.
So, how are Sprints different? Well, they’re basically the exact opposite of most courses:
- Real, expert practitioners (those who have truly been there, done that)
- Low-cost videos filmed in the home offices of our instructors (allowing us to keep Sprints affordable for you)
- Concise, practical, value-packed curriculums (we work hard to cut out all the fluff and help you achieve what you signed up to achieve in as few words and videos as possible)
Sprints are designed for busy people that care more about results than consuming content. People that want to learn from those who have been in their shoes and already solved the problems they’re working on. People that believe it shouldn’t cost thousands of dollars to tap expert knowledge.
In short, Sprints are designed specifically for people that are building and growing startups.
Do you offer team discounts?
Yes. We offer discounts on orders for 5 or more team members. Reach out to us at email@example.com for more information.
How do Sprints work?
Our Sprints consist of pre-recorded video content designed to be completed in under 5 hours. You’ll also get projects that walk you step by step through the process of applying what you’ve learned so you walk away with real results. Sprints are self-paced and asynchronous, meaning you can tune in any time, anywhere, and fit them into your busy schedule.
Why are you limiting the number of seats?
It’s our goal to make Sprints as actionable and high-leverage as possible. And because of that, we’re limiting how many people we let in on our first go-around. That way, if there are any improvements to be made, we can make them before opening it up fully.
Note: Anyone who purchases the Sprint during this period will get lifetime access to all future updates of the sprints.