Articles from

Grace Parazzoli

How to Launch a Customer Referral Program in 6 Steps (Plus Examples)

A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.

27
min read
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)

We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.

23
min read
The Complete Guide to Organic Viral Marketing

Although you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.

24
min read
12 Cold Email Templates and Examples to Inspire Your Outreach

Use these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.

21
min read
How to Write a Cold Email: A 9-Step Guide

Follow these steps to write cold emails that get responses—and conversions.

18
min read
How to Write a Marketing Email: 17 Steps to More Conversions

Follow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.

20
min read

Teardowns from

Grace Parazzoli

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