Articles from

Joyce Chou

Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer

Use Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.

14
min read
Google Display Ads: The Expert Guide for Increasing Your Reach

Done well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.

15
min read
YouTube Advertising in 2022: How to Grow Your Business with YouTube Ads

YouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.

14
min read
Cold Outreach 101: How to Send Better Cold Emails

When it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.

14
min read
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)

Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.

10
min read
Email Segmentation: How to Personalize Your Campaigns for More Conversions

Most companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.

16
min read

Teardowns from

Joyce Chou

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