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AI & Growth
Every piece we've published on AI and growth.
AI & Growth — page 1 of 2
The AI visibility flywheelHappy Thursday! Welcome to the third and final edition of our AI ads series.The first two covered the fundamentals of ChatGPT Ads: an intro to the channel, the unique mechanics powering it, and a step
The Paid Marketing ParadoxThere are two stories about paid media going around right now.Story one: AI automated it all, so it's basically a commodity now. Push a button, the machine does the rest. Budgets get cut, talented mar
Your quickstart guide to ChatGPT AdsWhen you first land in the ChatGPT Ads platform, it feels very familiar. The UI, settings, etc. aren't too different than what you're used to on Meta or Google.But under the hood, its mechanics are ve
The recommendation layerChatGPT Ads is brand-spanking new, but maybe you've already set up a campaign or two. How's it going? Let me guess…basically zero clicks?You need to remember that ChatGPT Ads is a recommendation layer
Design's New Floor and EdgeToday, you can boot up any AI builder (Claude Code, Lovable, Replit Agent 4) and ask for a beautiful landing page.You'll get something clean, minimal, and nobody's gonna call it ugly.But there's a sid
Why AI ignores your brandAbout 70% of the traffic AI sends to your website doesn't carry a referrer header. Which means GA4 has no idea ChatGPT, Claude, or Gemini was involved. The session shows up as "direct," making it real
AI isn't built for marketingEveryone's talking about AI slop.You've seen the complaints. LinkedIn posts about how everything sounds the same, think pieces about the death of authenticity, conference panels where marketers solemn
How to overtake incumbents in AI search (Part 2 of 3... again)Happy Friday!Last month, we went deep on AI search with a 3-part series written by Zach Boyette, the Managing Partner of our new agency, Saturation.Based on all the feedback we've gotten, it sounds li
The Solo Founder EraThere's a part of the AI story that's hard to celebrate.Companies using it as a justification to flatten headcount.But there's a far more encouraging trend happening in parallel: AI is making it possi
AI isn't replacing marketers. But it is solving the first growth hire problem for startups."Who should I hire as my first growth lead?"Despite being one of the most common questions we get at Demand Curve, and despite being something pretty much all founders eventually have to solve, it rem
How to engineer your AI search flywheelWelcome to the third and final edition of our AI search series. In Part 1, we made the case that AI search is the first truly disruptive distribution platform we’ve seen in well over a decade. In Part
How to overtake incumbents in AI search (Part 2 of 3)Last week, we made the case that AI search is the first truly disruptive distribution platform since mobile. And that the zero-sum game of SEO is giving way to something startups can actually win.This
How to overtake incumbents in AI search (Part 1 of 3)Truly disruptive distribution platforms come along maybe twice in a generation. The web. Then mobile. That's the list for the last 30 years.When they arrive, the slate gets wiped clean. Incumbent moat
Is Multitasking Back?I caught myself doing something weird recently.I fired off a prompt to ChatGPT 5's extended thinking mode asking it to research ad copy examples for newsletter promotions. Then, while it spent 90 seco
How to Make Quality “UGC” Ads Using Only AIAt this point, you've probably heard about AI UGC-style video ads. And if you're like me, you've approached this topic skeptically.Six months ago, AI video capabilities weren't exactly nailing human s
Is It Time To Reconsider Your Tagline?In our previous Growth Newsletter, we unpacked AEO (Answer Engine Optimization, the practice of appealing to LLMs) and the ripple effects it’s having.Our biggest takeaway was that you can’t appear sca
How to Get ChatGPT Talking About Your BrandIt's no secret that traditional search traffic has seen better days.AI is creating a major shift in this space, where the effectiveness of traditional SEO is eroding, and generative AEO (Answer Engine
Three Tips & Use Cases for AI ImageryIf your social feeds are anything like mine, you’re not only seeing more visual content made with AI, you’re also seeing more content about how to make images and videos with AI.The world of AI image
The Rise of the “Sloppers”There’s a new phrase going around for people who constantly post AI goop. The slur? Sloppers.If you post an uncanny AI video or a thought leadership piece that smells like lazy AI output? That’s slop.
AI isn't solving your growth problems (it's making them worse)Every day on LinkedIn, I see a steady stream of new AI-powered tools and tactics I can test to grow Demand Curve.A new method to automate LinkedIn contentAn AI video editing tool that automatically cr
Why Your GPT Ads Suck (and a 5-Step Fix That Works)Today, we’re digging into why most GPT-generated ads fall flat and how to tweak your workflow to make the output better.Let's dive in.– Joey
Audience-first companies are the future.In an era where AI makes product development cheaper and faster by the month, an age-old strategy is proving more valuable than ever for savvy founders: build your audience first, then create products
The Sales to Fulfillment ContinuumLogical product and marketing decisions are often incorrect.That's because humans are profoundly illogical.Let's dive into how charging more often makes it easier to sell.– Neal
How to generate 10+ posts for 1 ideaIn case you missed it, the movie Her is quickly becoming a reality with ChatGPT-4o (who is naming this stuff 🤣)But for now, humans still exist and read things. This post dives into a key element of sy
Don’t get AI to write emails. Get it to fill in the blanks.This one is for all the people out there who are tired of bad cold emails. Let's just dive in– Neal
Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.St Patrick's Day is this weekend 🍀🌈🥇🍀 There are only 5M people in Ireland and 1.8M in Northern Ireland. Yet there are over 70,000,000 people worldwide with Irish heritage, including me.Happy St Paddy'
AI-generated glossaries, local Chevy direct mail, and a non-existent Threads strategy.Special thanks to our sponsors for keeping this newsletter free for all of you ❤️:Brought to you by Rewardful. Affiliate marketing tools are notoriously expensive and terribly designed. Rewardful is a
SEO in an AI world, product image tests, and giving voice to an unvoiced frustration or concern.Happy 4th of July and Canada Day to all our fellow Americans and Canadians! Hope everyone had a great long weekend and is feeling refreshed and recharged. This week we cover SEO in an AI world, produc
Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :)Brought to you by Hopin. Generative AI search results will cr
Enemies, killing unoriginal ideas with ChatGPT, and 10 conversion copywriting tips.Happy Tax Day to those of you filing in the U.S.!By that, I mean congrats to everyone who filed well in advance—and best of luck to those of you scrambling to file last-minute.This week we cover why y
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