News you can use:
What a social week:
- Meta launched Threads, a Twitter competitor and separate app (but same login and handle as Instagram). It hit 30M users in 24 hours 🤯.
- LinkedIn changed their algorithm recently to focus more on "useful content from the people you follow." In the past couple of weeks, they also cleared out old followers and broke the algorithm for a whole day. Yeehaw.
- Twitter added limits to the number of tweets someone can see based on whether they're paying, free, or new. Supposedly temporary but unclear for now.
- TikTok Now, TikTok’s answer to BeReal, is getting discontinued. Copycatting doesn’t always work, and viral phenomena (like BeReal) don’t always stick.
- Bing announced the launch of Buying Guides, which offer AI-generated product suggestions and comparisons. Further proof of what our first tactic in this newsletter makes clear: SEO is gonna change, and fast.
Tool we love: Segment*
Having the right data is key for marketing.
And keeping the team lean is critical for startups—particularly during a recession.
Those are a couple of the reasons we've been using Segment for 4 years. It:
- Lets us track every action our users take across our different sites, tools, and emails.
- As a result, we can accurately see the impact of each campaign—rather than blindly guessing.
- And we can create accurate retargeting and lookalike lists for paid advertising and email segmentation.
- And we're able to drastically cut down on coding work as Segment handles all the integration nonsense and reduces the amount of coding needed.
Best part, the Startup Program keeps Segment free for early-stage startups for up to 2 years.
Take a few minutes to apply here.
*Sponsored by Segment