The Content Library
Retention & Lifecycle
Every piece we've published on retention and lifecycle marketing.
Retention & Lifecycle
Opinionated defaults, loosely heldHappy Tuesday! Last week we broke down the activation gap, and the lightbulb moment: the first real win that flips a new user from skeptical to hooked. A bunch of you replied asking us to go deeper on
The activation gapEvery founder has a number they check too often. For many, it's signups. You refresh the dashboard, it's up since this morning, and a bit of dopamine goes off in your brain: people want our product, t
Choose your lifecycle stack with the Chef ModelAI-native lifecycle platforms are multiplying. Everyone’s being told to upgrade. Most teams have no idea what they actually need.Drew Price does. He was Grammarly's original lifecycle lead, where he b
Video retention mechanisms. Psych Energy. 2x daily use gamification.Happy belated Martin Luther King Jr. day to all the Americans in the crowd. I'm Canadian, but I feel MLK day is a great reminder to everyone to fight to make the world a better place. To right a wrong
DTC retention, pricing, and referral programs.Welcome to the 1204 new marketers and founders who joined last week!This week we're covering DTC retention, pricing, and referral programs.
Product-led growth, surprises for retention, and testimonials.Welcome to the 885 new marketers and founders who joined last week!This week we're covering product-led growth, surprises for retention, and testimonials.
"About" pages, product exit points, and onboarding tips.Welcome to the 505 new marketers and founders who joined last week! This week we're covering "about" pages, product exit points, and onboarding tips.
Referral programs, copywriting, and retention tactics.Welcome to the 346 new marketers and founders who joined last week!This week we're covering referral programs, copywriting, and retention tactics.
Email loyalty programs, media boosts, and internal link structures.Welcome to the 778 new marketers and founders who joined last week!This week we're discussing email loyalty programs, media boosts, and internal link structures.
15 Swipe-Worthy Email Marketing Examples to Inspire Your Next CampaignMarketers are always on the hunt for the best email marketing campaigns. In this post, we break down 15 high-impact emails and show you why they work using a simple 4-part framework. By the end, you'll know how to decide which examples make sense to pattern-match in your own campaigns.
Email marketing best practices and tips for 2022Most of the legacy advice you’ll find on the internet is outdated or misleading. This blog post breaks down a list of 10 email marketing best practices and tips that have been rigorously tested this year.
How to Write a Marketing Email: 17 Steps to More ConversionsFollow these steps to write great marketing emails—the kind that connects with subscribers and drives conversions.
Email Segmentation: How to Personalize Your Campaigns for More ConversionsMost companies—from small businesses to venture-backed startups—simply get segmentation wrong. In this post, we'll simplify email segmentation so you know which strategies actually matter.
Email List Growth: 19 Tactics to Help Grow Your Email List in 2022Email marketing has one of the highest ROI's around, with an average of $36 made for every $1 spent. In this post, we cut through the noise with a proven 3-step process to start growing your email list the right way, right now.
The 9 Most Important Email Marketing KPIsDigital marketing trends change fast, but one thing has been incredibly consistent for years: the effectiveness of email marketing. In this post, we focus on the KPIs that practicing marketers at top companies are using to build their email marketing engines.
Email Deliverability Essentials: How to Get More Emails into Your Recipients’ InboxesEmail deliverability is the percentage of emails that make it to subscribers’ inboxes. Find out how email deliverability works, why it matters, and how to improve it.
Customer onboarding, the 60% rule, earned media, and product discovery.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering customer onboarding, the 60% rule, earned media, and product d
Involuntary churn, email segmentation, COVID-19 and landing pages.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering involuntary churn, email segmentation, COVID-19 and landing pa
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