Growth Newsletter #065
Welcome to the 346 new marketers and founders who joined last week!
This week we're covering referral programs, copywriting, and retention tactics.
News and Links
New from the Demand Curve blog:
- Google Display Ads: The Expert Guide for Increasing Your Reach. We explain all things display advertising—from targeting options to performance measurement. With seven best practices for creating high-quality display ads.
- 12 Great Copywriting Examples (Plus a Ton of Copywriting Tips). We looked for the most inspiring, creative, and effective copywriting examples out there—here’s what we found. Add them to your swipe file for the next time you need a creativity boost.
Partner with us: Engage with our audience by sponsoring Demand Curve.
Audience building is back: We've had some serious success stories come out of the first three cohorts of our live audience-building course. But Blake Burge's growth might take the cake. In less than a year, Blake went from a few to 219k followers on Twitter. He's teaming up with Sahil Bloom for a four-day audience-building course (the course is on Maven and not run by Demand Curve). They'll share the tactics, frameworks, and principles that helped them grow to 900k+ combined followers across platforms. Grab your seat here.
News marketers should know about:
- Changes to the digital landscape: The EU’s Digital Services Act “could reshape the internet” by limiting some types of ad targeting and forcing tech companies to combat misinformation. Ads could be coming to Netflix. CNN+ has come and gone.
- Social: Twitter got bought. We’re as curious as everyone else what that will mean for it. In less paradigm-shifting news, they’re experimenting with status updates and a button to let users turn captions on or off—and they’re banning climate change denial in their ads. TikTok’s In-Feed Ads now have interactive add-ons like stickers and popups. Hashtags don’t really help engagement on Instagram, but IG is working on making them more valuable. Three other notable changes at IG: They’re tweaking their algo to highlight original content more; everyone in the US now has the ability to tag products in their feeds; and Reels can now be used for fundraising. Snapchat is growing more rapidly than Facebook and Twitter. Over 250 million of its users (out of 332 million DAUs) engage with its AR features daily.
- Search: Bing expanded its Ethical Shopping hub to the US and Canada. Last week, Google notified some site owners that “intrusive interstitials” (popups or sticky banners that get in the way of content) could lower their rankings. The AdWords API will see its last days this week. And amid the switch to Google Analytics 4, here’s how to import your Universal Analytics goals.