The Content Library
Paid Acquisition
Every piece we've published on paid acquisition.
Paid Acquisition
Your ad account isn't the problem you think it isHey y'all, Justin here. I've somehow managed to get sick twice in the last 2 months (idk about you, but something about getting sick in the summer just doesn't sit right with me).Now that my head's cl
$62k → $493k ad spend in 90 daysMarketers love to make grandiose claims. "I grew this company by {insert completely-unbelievable-and-most-likely-made-up statistic}."It's one of the reasons we've been reluctant to lean into case stud
Do your ads look the way you think they do?Most founders don’t mess up Meta ads because they’re careless or unsophisticated.They mess them up because the setup feels secondary. You pick an objective. Upload creative. Set a budget. Launch.Every
Ecommerce meta ads agencyWhat an ecommerce meta ads agency is, how they work, how they help, and how to choose one for your ecommerce business.
Lessons from two clever ad campaignsSigns of a true growth nerd:Saving ads you see on Instagram.Sending ads to your fellow nerds.Dissecting what works and what doesn't.Let's be those nerds today. We'll dive into two clever ad campaigns
TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."Welcome all you growth-loving founders and marketers!Last week, I had the chance to see Jason Fried (37signals, Basecamp, HEY) in Vancouver. They have a lot of great resources on building profitable,
Sales email sequence template, Instagram hashtags + captions, and touch and taste.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought you by Vouris. Founders: do you need a better sales process?Vouris has built the sales system used by
YouTube Advertising: How to Grow Your Business with YouTube AdsYouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.
Averted gazes, TikTok growth, and gamified free trials.Hey everyone! This week we cover averted gazes, TikTok growth, and gamified free trials.But first I want to announce some upcoming changes to the newsletter. Ultimately, we want the value ratio for ou
Influencer copywriting, SaaS surveys, and ad creatives.Welcome to the 759 new marketers and founders who joined last week!This week we're covering influencer copywriting, SaaS surveys, and ad creatives.
Product bundles, TikTok influencers, and the rules of experimentation.Welcome to the 657 new marketers and founders who joined last week!This week we're covering product bundles, TikTok influencers, and the rules of experimentation.
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal CustomerUse Facebook Ads targeting to reach the people most likely to buy from you. In this post, we'll explore what the best targeting options are and how to use them effectively.
How to Set Up a Campaign in TikTok Ads Manager (7 Steps)This step-by-step guide teaches you how to set up a TikTok ads account and launch your first campaign.
How to Advertise on TikTok: Strategies for New CampaignsThis chapter teaches you how to nail your media-buying strategy right from the start—no guesswork or endless tinkering.
How to Find TikTok Influencers (Creators) to Represent Your BrandLearn how to find the right TikTok influencers and train them to promote your products in an engaging, desirable way.
TikTok Ads Best Practices and Ad ExamplesThis chapter teaches you how to make high-converting TikTok ads. We share creative best practices, formulas, and examples to inspire your ad campaigns.
How to Acquire Customers With TikTok AdsLearn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign.
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.
Google Display Ads: The Expert Guide for Increasing Your ReachDone well, display ads can help boost your other growth channels. In this post, we explain all things display advertising—from targeting options to how to create more appealing ads.
What is the Ideal Instagram Video Length? (5 Formats Compared)Doing well with IG video content isn't about how long or short your video is. It's about whether you understand the nuances of each format and work within their constraints to make videos people actually want to watch. Here's how to do it.
TikTok Ads, copywriting issues, and Business Score.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're discussing TikTok Ads, common copywriting issues, and Business Score
Instagram Story Video Length: How Long Your Videos Should BeInstagram Stories can be up to 15 seconds long. Learn how to use Instagram Stories effectively for your business.
Types of Google Ads: Ad Formats, Campaign Types & Best Practices for 2022In this post, we'll help you figure out exactly what type of Google ads are right for your business.
Dark mode ad creatives, product pages, internal links, and reducing form fields.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're covering dark mode ad creatives, product pages, internal links, and r
Referral gaps, cart abandonment, instagram communities, cold email deliverability, and 10 tweets.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering referral gaps, cart abandonment, instagram communities, cold e
TikTok influencer marketing, cold email writing, and product pages.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering TikTok influencer marketing, cold email writing, and product p
What do YouTube ads cost?Learn how much YouTube ads cost and how to get the most out of them.
AdWords vs AdSense: Which is which?Learn how to use AdWords to run ads and AdSense to make money from ads.
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