Growth Newsletter #082
Welcome to the 759 new marketers and founders who joined last week!
This week we're covering influencer copywriting, SaaS surveys, and ad creatives.
News and Links
News you can use:
- Say hello to Shopping Ads from TikTok. The new advertising suite offers three ad formats: video shopping ads, catalog listing ads, and live shopping ads.
- Shopify merchants, rejoice. Pinterest recently introduced hosted checkout, a feature that lets users buy goods and check out without leaving Pinterest—but only for stores powered by Shopify.
- Lots of news from Google: For starters, it’s offering more connected TV ad buying options in Display & Video 360. And beginning as early as this week, you can expect a major algorithm update called the “helpful content update.” Next week, product reviews get their turn with an update.
Cool event this week in San Francisco
Interested in how AI can empower marketers?
This Thursday, August 25th at 4-7pm at The Battery in SF, join for AI 101 for Marketers:
In an exclusive fireside chat with Jason Seeba (CMO, mParticle) and Alex Holub (CEO, Vidora) you'll learn the fundamentals of AI, its value for marketers, and how it can supercharge your customer data and marketing stack.
Enjoy hearty hors d’oeuvres, bespoke cocktails, and good conversation with other marketing leaders on the stunning rooftop of The Battery.
Space is limited so be sure to RSVP here.
Not in the Bay Area? No worries. They're throwing similar events in Los Angeles (Sep 22), New York City (Sep 29), and London (Oct 5). Register here.