The Content Library
Analytics & Data
Every piece we've published on analytics and data.
Analytics & Data
Ok, now the experimentation series is completeOver the past few weeks, we've been running a series on growth experimentation. How teams get it wrong, why impact comes from identifying leverage (and not "big swings"), and how to identify your leve
Welcome to the frontierFor years, this newsletter has been a series of tactical deep dives. That’s not changing.But we’re experimenting with something new over the next few weeks. Here’s why:The questions we get have shifte
How two words generated millions in new revenueOver a decade ago, as one of Grammarly's first growth hires, I changed two words on a button. Those two words produced 8x the lift of any experiment we'd run before and led to millions in new revenue.
Your Growth Experiments Are Lying to You"What we're doing seems to be working. The problem is we have no idea why."A founder of an up-and-coming startup reached out to me to advise their growth team. This is how she started the conversation
Your growth problems aren't tactical. They're structural.Most founders respond to slow growth the same way.They add things.Another channel.Another experiment.Another tool.Another hire.It feels productive, but sometimes it backfires and makes growth harder.R
The art of naming your startup/productToday, I challenge Shakespeare.I do it to illustrate the importance of choosing a name carefully.I'll dive into the 8 metrics to optimize when naming a startup/product, and cover 8 strategies for doin
Ingredients of viral content, questions for experiments, and bonus offers.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by tvScientific. Advertise on the biggest screen in the house.tvScientific lets you effortlessl
The endowment effect, schema markups, and experiments.Welcome to the 770 new marketers and founders who joined last week!This week we're covering the endowment effect, schema markups, and experiments.
Better testimonials, iOS 15 email metrics, and problematic SEO.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're covering better testimonials, iOS 15 email metrics, and problematic S
Investigative content, influencer attribution, and post-purchase emails.This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.This week we're covering investigative content, influencer attribution, and post-purcha
How to Micro-target Facebook Audiences Using Segment PersonasFacebook and Instagram ad costs are rising rapidly. There’s a trick to fight against this: micro-targeted audiences. This is something you can do within minutes using Segment. That’s what this post walks you through.
Full-text results