Growth Newsletter #139

September 27, 2023

Welcome all you growth-loving founders and marketers!

Last week, I had the chance to see Jason Fried (37signals, Basecamp, HEY) in Vancouver. They have a lot of great resources on building profitable, remote businesses.

My favorite term they coined is Stayups—"companies who’ve proven their worth, figured out their businesses, and strive to stick around for the long term."

We need more stayups in the world, not just startups.

Anyway, onto the real topics of this week: TikTok Ads best practices, guide to buyer's guides, and "Good Strategy."

Let's dive in 🥨

– Neal

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice