Growth Newsletter #138
Welcome all you growth-loving founders and marketers!
It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perceptions of holidays.
A classic example is Coca-Cola turning Santa into the jolly, pleasantly plump man we know and love today. According to Coca-Cola themselves: "Before Santa was depicted as everything from a tall, thin man to an eerie-looking elf. He has worn a bishop's robe and a Norse huntsman's animal skin."
Anyway, onto the real topics of this week: Intention > attention, freebie strategies, and more memorable ads.
Let's dive in 👩🎤