Growth Newsletter #138

September 19, 2023

Welcome all you growth-loving founders and marketers! 

It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perceptions of holidays.

A classic example is Coca-Cola turning Santa into the jolly, pleasantly plump man we know and love today. According to Coca-Cola themselves: "Before Santa was depicted as everything from a tall, thin man to an eerie-looking elf. He has worn a bishop's robe and a Norse huntsman's animal skin."

Anyway, onto the real topics of this week: Intention > attention, freebie strategies, and more memorable ads.

Let's dive in 👩‍🎤

‍– Neal

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice