Growth Newsletter #099
Happy Hanukkah and Merry Christmas to everyone out there celebrating.
Hopefully, you're done with all your holiday shopping (I'm not 😬).
This week we cover signaling identity, podcasting on YouTube, and the ladder of product awareness.
News and Links
- Google’s staying busy this holiday season. It’s rolled out an ongoing link spam update that nullifies unnatural links, and released a new Search status dashboard that documents Google Search outages and issues. Google has also updated its search quality raters guidelines yet again—going from E-A-T to E-E-A-T (experience, expertise, authoritativeness, and trustworthiness).
- TikTok is testing horizontal, full-screen display for videos. Assuming this display format actually gets implemented, brands and creators will have more options for creating (and repurposing) content.
- Interested in tapping into Reddit for marketing? Grab some inspiration from the case studies on the new Reddit for Business site.
- Gumroad changed its pricing to a flat 10%. Meaning large creators now spend 3x more than before. Competitor ConvertKit offered free migration.
- Elon + Twitter had a wild weekend, beginning with a ban on all links to Linktree and other social platforms. Cue huge backlash—and then some backpedaling. Then Elon created a poll asking if he should step down as CEO. He lost. We'll see what this means.
- I wrote a piece about how marketing agencies should be like family doctors.
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