News you can use:
Remember when Tony Soprano said, “‘Remember when’ is the lowest form of conversation”?
That said, what better time to reflect on the past than at the end of the year? The platforms are all doing it.
Here are ’22 recaps from TikTok, Reddit, & Google, plus ’23 predictions from Instagram and Pinterest. Bonus: YouTube’s top-performing ads of the year (#10 is so charming).
Notable recent platform news:
- Amazon announced Inspire, a short-form video feed for product shopping and discovery. Yep, it does resemble a certain other video app.
- Speaking of, you can now tag locations on TikTok—a nice perk for local businesses.
- Google added topic filters to mobile, making it easier to refine your searches.
- Meta is adding storytelling enhancements to Facebook ad lead forms.
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