Collaboration Checklist

Before Outreach

• Define campaign goals (awareness, sales, content, etc.)
• Decide how you’ll measure success (engagement, conversions, reach)
• Identify your target audience (interests, demographics, platforms)

Finding Creators

• Research creators your target audience follows
• Check alignment with brand values and content style
• Review engagement rates, audience authenticity, and past partnerships

Outreach & Negotiation

• Reach out with a professional but friendly email/DM
• Highlight why their content resonates with your brand
• Ask about their rates or collaboration structure
• Agree on deliverables (posts, videos, deadlines)
• Confirm compensation (paid, gifted product, or both)
• Put everything in writing

Campaign Execution

• Provide brand guidelines and product details
• Share campaign goals and key messages
• Allow creative freedom to keep content authentic
• Review and approve content (only for brand accuracy/compliance)

After the Campaign

• Track results (engagement, reach, traffic, conversions)
• Compare against initial goals
• Share results with the creator
• Thank them and provide feedback
• Explore long-term collaboration opportunities

What's Next

You now have everything you need to get your first creator partnerships off the ground:

• The psychology behind why people share and buy through creators
• How to find creators whose audiences actually take action
• Proven outreach strategies that build relationships instead of burning bridges
• Clear frameworks for structuring collaborations that work for both parties
• Comprehensive tracking and legal guidelines to protect your business

The key is starting small, learning fast, and building relationships that can grow with your business.

Your first creator partnership might not go viral. It probably won't. But it will teach you something valuable about your customers, your messaging, and your market.

And that's exactly what you need to build sustainable growth.

Time to start reaching out.