Brief them without micromanaging

Here’s an example of a real creator brief that goes out to clients:

UGC Creator Brief: (Company) “Day in the Life” Video

Brand Overview

(Company) is a Brooklyn-based coworking community built for people who’ve outgrown working from home or cafés. With seven neighborhood locations, (Company) provides a quiet, design-forward space to focus, complete with all the amenities: coffee, tea, snacks, phone booths, conference rooms, and transparent pricing.

Project Goal

We want to create an authentic, aspirational Day in the Life video that shows what it’s like to work at (Company). The video should inspire viewers to imagine themselves working here, making them want to book a tour and join the community.

Concept

• Style: First-person, casual vlog/UGC style.
• Storyline: Walk us through your day using (Company) as your workspace.
  1. Morning setup/ routine: leaving home, walking through the neighborhood.
  2. Arriving at (Company) (show exterior sign/storefront).
  3. Setting up at your desk.
  4. Grabbing coffee/tea, a quick snack.
  5. Taking a call in a phone booth.
  6. Showing one of the outdoor patios.
  7. Wrapping up and going home

1. Doing something cool after work that reinforces the persona of someone who works at (Company) (Gym, going for a run, going out for drinks with friends etc).

Tone & Feel

• Aspirational but relatable: make it look like the kind of place people want to work.
• Cool, neighborhood vibe: think “I upgraded from the café, but it still feels local and approachable.”
• Energetic yet calm: highlight productivity and flow without making it feel stiff or corporate.

Key Messages to Weave In

• (Company) is your neighborhood coworking space.
• It’s the perfect upgrade if you’ve outgrown working from home or cafés.
• Amenities included: coffee, tea, snacks, phone booths, meeting rooms, outdoor patios.
• Transparent pricing and flexible memberships with no hidden fees.
• The community is local and friendly, no big corporate vibe.

Deliverables

• 1 x 20–30 second video (TikTok/Reels style).
• Vertical format (9:16).
• Include on-screen captions for accessibility.

Call to Action

End with a clear invitation to:

“Book a tour at (Company) today.”

Payment timing and logistics

For paid collaborations:

• 50% upfront, 50% after posting (for new creators you're testing)
• 100% within 48 hours of posting (for creators you've worked with before)
• Net 30 payment terms (if you need cash flow flexibility, but communicate this upfront)

Payment methods:

• PayPal, Venmo, Stripe or bank transfer (ask their preference)
• For international creators: Wise (formerly TransferWise) or PayPal

Payment communication:

Your content just went live and looks amazing!

Payment of $X will be sent via [method] within [timeframe]. I'll send you the confirmation once it's processed.

Thanks again for the great work!