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Project
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minute read
Project: Define Your Monetization Motion
Log your decision in the Master Strategy Project → Growth Motions section. For monetization, capture:
- Motion choice: Product-led, Sales-led, or Hybrid.
- Viability: Mark as Viable Now or Viable Later.
- Analysis of viability: Why is it viable or not yet? (e.g. ARPU levels, customer buying patterns, ability to self-serve vs. need for reps).
- System alignment: How well does this motion align with your:
- Guardrails (target CAC, payback window)
- Foundational Five (esp. model + market fits)
- Alignment factors (velocity, commitment, cost)
- Story System (how your monetization motion reinforces your positioning and buyer narrative)
When put together, you should have a short strategic narrative like:
We are pursuing a product-led monetization motion. This motion is viable now because [strategic analysis]. It aligns with our [guardrails, foundation, alignment factors, story system] in the following way [insert reasoning].