Project: Define Your Monetization Motion

Log your decision in the Master Strategy Project → Growth Motions section. For monetization, capture:

1. Motion choice: Product-led, Sales-led, or Hybrid.
2. Viability: Mark as Viable Now or Viable Later.
3. Analysis of viability: Why is it viable or not yet? (e.g. ARPU levels, customer buying patterns, ability to self-serve vs. need for reps).
4. System alignment: How well does this motion align with your:
   • Guardrails (target CAC, payback window)
   • Foundational Five (esp. model + market fits)
   • Alignment factors (velocity, commitment, cost)
   • Story System (how your monetization motion reinforces your positioning and buyer narrative)

👉 When put together, you should have a short strategic narrative like:

We are pursuing a product-led monetization motion. This motion is viable now because [strategic analysis]. It aligns with our [guardrails, foundation, alignment factors, story system] in the following way [insert reasoning].