Project: Determine Your Content Marketing Strategy

In this project, you’ll walk through our framework for determining which content marketing strategy is best for your company.

Our framework for deciding which content marketing strategy to use is based on six pillars:

1. Search interest
2. Product shareability
3. User content
4. Data and research
5. Emotional appeal
6. Thought leadership

We’ve broken down each in more detail in our Content Marketing Scorecard. Make a copy of this scorecard, and then read each statement in the Scorecard tab.

• If the statement applies, select "Yes".
• If the statement does not apply, select "No".

After answering all statements, look at the Results tab. Your responses will be summed in the Your Score column. Look at the adjacent SEO/virality/UGC table to find out which strategy best aligns with your answers.

Your company may not perfectly align with a single strategy. In reality, many companies can find success with more than one strategy, not just exclusively SEO, virality, or UGC. Our scorecard is designed to help identify which strategy may have the most potential for success.