In the last lesson, we introduced the Foundational Five, our core framework for engineering growth into the foundation of our business. Now, we're going to show just how practical this framework is.

The Key Insight

Growth is not about the individual parts of your foundation, but the fits between them.

Meaning, it's not enough to just have an exceptional product. Or just an awe-inspiring brand.

It's the alignment of your Market, Product, Model, Brand, and Channel that unlocks sustainable, scalable growth.

When these seams line up, the entire system compounds.

When they fight against each other, growth feels like an uphill battle.

This lesson will show you how to use these "fits" to make fewer, bigger, and better decisions.

How the Foundational Five is much more than some high-level concept, but instead is a tool that allows us to make very real, high-leverage decisions.

And best of all, how it enables us to make those calls in a fraction of the time it would otherwise take if you were taking a purely "test-and-iterate" approach.