You’ve already defined your monetization motion. Whether your company is sales-led, product-led, or a hybrid motion. That gave you the high-level structure of how you’ll turn users into revenue.

Now it’s time to take the next step: designing your monetization and pricing strategy. This strategy translates your chosen motion into concrete decisions about what you’ll charge for, how and when you’ll charge, and how much you’ll charge.

By the end of this unit, you’ll have a clear plan for how your company will generate revenue in a way that’s aligned with your guardrails, your growth foundation, and your overall growth engine design.

What you’ll learn:

• How to design a monetization and pricing strategy that supports your growth engine
• The three components of a monetization strategy.
• How to synthesize these choices into a clear, actionable strategy