Introduction: Organic Instagram

This unit was co-created with Galactic Fed. We’ll show you how to execute Organic Instagram yourself. If after going through this course, you’re looking for a partner, Galactic Fed is it.

Consider this: over one billion people use Instagram every day:

• Instagram has the 4th-most users of any mobile app (outranked only by Facebook, WhatsApp, and Facebook Messenger).
• Over 90% of users follow at least one business on Instagram.
• And upwards of 75% of U.S. businesses have an Instagram business account that they post to daily.

That should tell you that your target customers are likely already using Instagram daily. While most businesses are on Instagram and working to add followers, very few have a proven framework for acquiring paying customers.

This module will teach you how to leverage organic content marketing and community-building on Instagram to build brand awareness, acquire leads, and get sales.

You'll use the tactics and strategy we outline to:

• Learn which content types will resonate most with your target audience
• Design that content for engagement and virality
• Optimize your Instagram profile for SEO, follows, and conversions
• Leverage organic partnerships and gifting to reach more audiences
• Convert a portion of followers into leads and customers

As a result, you'll build an organic acquisition engine and conversion tool for anyone who visits your Instagram account.

Since Instagram is such a visual platform,  we included a ton of visual examples from: