Make a copy of this Acquisition Strategy template and bookmark it.
Note: You don't have to fill anything out for now.
This ongoing project will accompany the first few modules and culminate with you picking a list of acquisition channels to test.
You'll read some theory and then contextualize the information for your company using the template. Think of this as a worksheet that will help you concretize your growth goals, constraints, and action planβall in one handy document.
Here's an example of a completed Acquisition Strategy.
Don't worry if it looks long. You will be filling out the doc in small chunks at a time.
Youβll see instructions in specific readings on when and how to fill out the doc.
Continue on to the Growth Fundamentals module to learn how to fill out this template.