How to work through the program

If you haven't already, review the Growth Program Walkthrough video:

You now have your Program Path (if not, go back to the "Choose your Program Path"  lesson).

Within each module, do Readings first, then Projects, and consult Additional Resources as necessary.

Readings give you the knowledge you need to complete the Projects successfully.

Projects are the most important part of each module. It's where you actually do the work to scale your customer acquisition. It’s not just practice or more reading. It’s where you execute your growth strategy. You'll set up channels, write emails, and optimize your landing pages. The projects are where you put the program content to work.

Additional Resources are supplementary knowledge that help but aren't necessary.

Important note: We recommend disabling your ad blocker for the course. You may have issues loading certain readings or projects (particularly in the Google Ads modules)—turning it off will solve the issue.

Learn marketing terms

For those new to growth and marketing, the industry jargon can be a bit overwhelming. We've created a glossary that defines many of the acronyms and terms that you'll find throughout the course. Feel free to bookmark it so you can easily reference it whenever you encounter an unfamiliar term.

Deals

We strike up deals on popular marketing tools for our members. Check out the Deals page for some great perks and over $50k in discounts off popular tools and services.

Giving us feedback

We're constantly updating the curriculum based on what we're learning with our agency clients and companies in our network. This means some modules may be updated quickly. If you see anything weird or confusing in the curriculum, please get in touch with us at help@demandcurve.com.

Next steps

In the next reading, you'll create a copy of the Acquisition Strategy Project Template and then start reading through the first chapter of the curriculum—Growth Principles. This is where growth begins.

Alright! Let's get started.