What you’ll produce (outputs)

• Clear statement of your intended flywheel channel(s)
• Shortlist of secondary/assist channels to bridge today’s constraints
• A prioritized testing roadmap (what to test, in what order, and why)
• A concise artifact to share with teammates/investors

What you’ll use (resources)

• Channel Evaluation Spreadsheet (score & compare channels)
• Master Strategy Doc → Acquisition Channel Selection

Step 1 — Shortlist & score channels

• Open the Channel Evaluation Spreadsheet and make a copy.
• Filter out any channels that aren’t in your Motion category.
• Add any channels you’re considering that aren’t in the spreadsheet.
• Score each on the 7 criteria: Scale, Targetability, Intent, Context, Effort, Cost, Time-to-Results.
• Add notes for:
  • Foundation fit (Market/Product/Brand/Model)
  • Advantages (growth advantages that amplify the channel)
  • Guardrails (ARPU/CAC/payback/budget constraints)

Step 2 — Pick your top flywheel(s)

• Select your #1 flywheel channel (the one with the potential to compound and sustain).
• Optionally record a Flywheel #2 if there’s a credible runner-up.

Step 3 — Add secondary / assist channels

• Add up to 3 supporting channels that:
  • Seed the engine (Kickstarters)
  • Bridge constraints (Boosters/Linears) until the flywheel is viable
  • Lower blended CAC or shorten payback so you can reinvest

Step 4 — Sequence & prioritize

Build your testing order (1 → 2 → 3):

• Start as close to the bullseye as feasible (high intent/context) unless you have a strong strategic reason to deviate.
• Map to guardrails — if flywheel isn’t viable yet, start with Kickstarters/Linears.
• Balance demand capture (short-term signal) with demand gen (long-term compounding) if guardrails allow it.
• Consider a First Action Bridge if going direct-to-purchase is too costly or misaligned with your monetization motion.

Step 5 — Record everything in your Master Strategy Doc

In Acquisition Channel Selection, complete:

A) Top Flywheels

• 1–2 channels (e.g., Meta Ads, Pull Virality, UGC SEO)

B) Secondary / Assist Channels

• 1–3 channels that bridge constraints or seed the flywheel

C) Prioritized Testing Roadmap (table)

• Channel Name
• Role (Flywheel / Secondary / Assist)
• Sequence Order (1, 2, 3…)
• Notes (free text for constraints, catalysts, reasoning — short, investor-ready)