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Acquisition Strategy
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Introduction: Acquisition Strategy
The Two Major Customer Acquisition Models
Scalable vs. Unscalable Channels
Understanding Your Startup's Stage of Growth
The Major Acquisition Lanes
Project: Pick your Acquisition Lanes (Acquisition Strategy Part 2)
How to Identify the Right Acquisition Channel
Project: Define your Goals and Constraints (Acquisition Strategy Part 3)
How to Evaluate Acquisition Channels
Project: Create Your Acquisition Strategy (Part 4)
Template: Acquisition Strategy
Example: Acquisition Strategy Completed
Spreadsheet: Acquisition Channels
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Project: Define your Goals and Constraints (Acquisition Strategy Part 3)
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Project: Define your Goals and Constraints (Acquisition Strategy Part 3)

Learning Objectives

Estimated time: 20-40 mins

Make a copy of the Acquisition Strategy project template if you haven’t yet already. This is an ongoing project so be sure to bookmark your doc as you’ll submit it to your growth advisor at the very end.

Complete Part 3 of the doc for now, and continue onto the next reading when you’re done.

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